Robert Rhodes Email & Phone Number

Raleigh, North Carolina, United States

Boston, Massachusetts, United States

Client: Bayer•Product: Adempas •Stepped in to manage a new client creating big win for another of my clients, Digital AOR. •Lead 2014 Strategic and Tactical Planning initiatives that resulting in immediate measureable gains. •Spearheaded a CRM program, which clients bought into and is currently in the implementation stage. Managed various members of Account team (Assistant Account Executives, Group Account Supervisors, etc.). Utilized Multi-Channel and B2B Marketing to make appropriate promotional recommendations to clients.

Greater New York City Area

•Clients: Pfizer, Supernus, Amgen, JDRF, Emisphere•Products: Oxtellar XR, Trokendi XR, Bicillin LA, Taligluceruse •Lead two new very successful product launches in 2012, beginning with proper assessment, positioning and name generation - all the way to launch. Generated $10+Million in organic growth revenue. •Identified and obtained several new business opportunities with pharmaceutical companies that GSW was able to add to their portfolio of clients, which have subsequently become multimillion-dollar accounts. Oversaw several high profile accounts, including new three product launches. Collaborated with multiple sister network offices to formulate presentation models that were successfully implemented, resulting in new accounts. Managed GSW’s premier line of revenue producing clients and ways able to ensure forecasts were met and the accounts remained profitable. Fully integrated the latest digital trends in Healthcare Advertising utilizing extensive multi-channel branding and creative Development experience. Managed a team of ranging from Account Executives to Vice Presidents.

Greater New York City Area

Managed over 14 Pfizer brands in a three-year time span. Work directly with Pfizer marketing leads on Brand Strategy Operational Plans for multiple Pfizer brands. Frequent contact with their Medical, Regulatory, Legal, Campaign Management, Management Sciences, and Market Research Divisions. Gained a strong knowledge of Migraine, Anti-Epileptic, Pain, Antibiotic & Smoking Cessation therapeutic categories (both HCP and Consumer). Collaborated with Pfizer US Brand team, & support functions evaluate, developed and implemented strategic plans with range of high potential growth strategies.

Account Lead for the Keppra XR US launch (managed all branding efforts). Participated in the development of the new 2008 Keppra “Strategic Critical Success Factors,” which included the successful implementation of new business and related initiatives (i.e. brand pitches, etc.). Primary agency point-of-contact for UCB Medical, Regulatory, Legal, and Market Research Divisions. Managed the Account Supervisors and Account Executive on the team.

Supervised Senior Account Executives (and Account Executive) in the assigned group. Developed and presented the Grey’s POA Tactical Recommendations for three years. Responsible for directing substantive materials containing promotional advertising messages targeted to physicians. Involved in daily communications with the Client Marketing Teams and ensuring the client needs were met or exceeded. Frequent contact with client’s global affiliates on the US side of the company. Supervised and managed workflow from job initiations through production. Spearheaded interactive initiatives for both existing and potential clients. Maintained clear communication with Grey’s Creative Team & Client Teams to ensure all projects were on time and met intended objectives.

Assisted the Agency Team in formulating a comprehensive plan, which incorporated market analysis, pricing strategies, an overview of the competitive landscape, product messaging/positioning factors, revenue forecasts, & general market strategy.