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Raul Arantes is a seasoned creative leader and technologist with over 20+ years of experience in the advertising and creative industries. Currently based in Dubai, Raul operates as a freelance creative director and consultant, offering his expertise to agencies and companies locally and globally.Throughout his extensive career, Raul has lived and worked in several cities worldwide, including São Paulo, London, Hong Kong, Singapore, and Shanghai. This diverse background has endowed him with a wealth of international experience. He has worked on global and regional projects for renowned clients such as Google, Nike, Standard Chartered, Singapore Airlines, and Volkswagen.As a multidisciplinary creative director and designer, Raul excels in digital, advertising, and interaction design. His core strength is enhancing the human aspect of design solutions and crafting tailored stories and experiences that resonate with clients and their audiences. Raul is known for his collaborative approach, working closely with teams to develop innovative products, compelling advertising campaigns, and interactive experiences that drive business growth and address real-world challenges.In addition to his impressive career achievements, Raul is celebrated for his talent in creating motivating and empowering environments. He fosters team growth, engagement, and a culture of continuous learning. Raul is dedicated to nurturing team empowerment, ownership, and motivation, which significantly contributes to the growth and success of the projects he's involved in.Raul's remarkable talent and creativity have been widely acknowledged through numerous international awards, including Cannes Lions, New York Festivals, London International Awards, Webby Awards, Gong Awards, YoungGuns International, Wave Festival, El Ojo de Iberoamérica, Festival Ibero-Americano de Publicidade FIAP, El Ojo Iberoamerica Agency of the Year, and Cannes Agency of the Year.In summary, Raul Arantes is a highly respected and accomplished creative leader and technologist known for his ability to drive innovation and growth through design and technology; he currently operates as a freelance creative consultant with a global reach.Connect with Raul to learn more: http://raularantes.com.
Havas Middle East
View- Website:
- havasworldwideme.com
- Employees:
- 160
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Creative Director, IntegratedHavas Middle EastDubai, Ae -
Creative DirectorHavas Middle East Dec 2023 - PresentDubai, AeAs the Creative Director of Content at Havas Middle East, I lead the creative vision and strategy for Jumeirah Hotels and Resorts' social media presence. My role is central to driving the narrative and engagement through high-quality, original content that reflects the luxury, hospitality, and uniqueness of the Jumeirah brand across its entire portfolio of hotels, resorts, F&Bs, and spas.Key Responsibilities:• Spearheading the creative strategy and direction for Jumeirah on social media, ensuring the highest standards of luxury are achieved visually and creatively.• Initiating and developing Havas's unique content engine, optimizing operational processes for creativity and efficiency.• Leading the formation of a dedicated Havas team focused on crafting original, high-volume content for social media tailored to reflect luxury brand standards.• Overseeing the creation of original content pieces for an extensive portfolio of hotels and F&B services, ensuring alignment with the brand's luxury standards.• Creating workflows for teams to scale content production and ensure quality, including a flexible Figma-based content creation pipeline and asset management system that boosted team productivity.• Collaborating with brand, marketing, digital, and communications teams to develop innovative, creative projects that meet the specific needs of each channel.• Ensuring all brand design projects, photography, video, digital assets, and campaigns align with global standards and maintain brand integrity.• Managing comprehensive workflows with the production team, from the initial briefing process to production, post-production, and final delivery.• Overseeing photography and film shoots, from developing art direction to providing on-the-ground support and managing post-production workflows.• Leading teams of content creators in Dubai and Egypt, focusing on elevating Jumeirah's luxurious visual and narrative presence on social media. -
Freelance Creative Director, Design Director | Cannes & Webby Winner / Uae Golden Visa HolderFreelance (Self Employed) Sep 2023 - Feb 2024IeBringing 18+ years of diverse creative direction expertise to your projects. Specialized in digital and cross-market solutions, with a proven track record across international markets, including Dubai, Singapore, Brazil, the UK, mainland China, and Hong Kong.Why Collaborate with Me:Strategic Vision: Elevating brand presence through innovative strategies.Digital Excellence: Crafting impactful digital solutions.Proven Results: Driving measurable outcomes through creative campaigns.Pitching Expertise: Extensive experience in winning pitches for high-impact projects.Award-Winning Achievements: Recognized with prestigious awards, including Cannes, Webby, YoungGuns, and many others.Let's connect to explore how I can enhance your brand's digital strategies, creative campaigns, social, and pitch-winning capabilities. -
Creative DirectorMedia.Monks Apr 2021 - Sep 2023London, England, Gb• Led Google and YouTube-related projects at MediaMonks Singapore, overseeing product development, marketing campaigns, and content creation for B2C and B2B categories.• Collaborated with strategy team members and business leaders to manage client businesses and projects, ensuring holistic solutions aligned with client objectives.• Evaluated projects, worked closely with producers on resource allocation and casting, and managed end-to-end project execution across different time zones.• Fostered close collaboration with client teams and business units to create, design, and deliver projects that solve specific challenges.• Oversaw and delivered various projects, including Think with Google's "Year In Search," Google's "Safer with Google" campaign, Google Ads workshops and reports, and Google Cloud's participation in the Singapore Fintech Festival.• Worked on diverse Google businesses such as Google Ads, Google Cloud, Think with Google, Web3, Google Play, Brand and Reputation, TwG Innovation Fund, Grow with Google's Womenwill, and Safer with Google, and different markets, locally, regionally, and globally.• Collaborated with hiring teams to expand capabilities and drive talent acquisition.• Cultivated a motivating and empowering environment to foster team growth, engagement, and continuous learning.• Supported team empowerment, ownership, and motivation to contribute to company growth, creative output, and quality.• Collaborated with teams across different regions, including the Americas, Europe, China, India, Japan, Malaysia, and production hubs.• Led successful pitch wins for YouTube Creators Studio, Google Social Lab, Procter & Gamble (P&G Singapore Innovation Center, Olay, SK-II), Pernod Ricard, Krafton PUBG: Battlegrounds + KFC, and AB InBev Corona Japan. -
Creative DirectorR/Ga Jun 2020 - Jan 2021New York, Ny, Us• Served as a creative director, working with key clients, including Prudential, Samsung, ComfortDelGro's Zig app, and Unilever.• Successfully launched Prudential's "WeDo" platform, targeting a Gen-Z audience and promoting holistic wellness, including an original song and music video, and executed a social-led campaign tapping into TikTok trends with a collaboration with K-Pop supergroup 'SuperM 슈퍼엠.' • Prudential's "WeDo" campaign achieved significant engagement, garnering 63 million engagements on TikTok (#pruxsuperm) and 14 million views on YouTube.• Led the global Samsung #withGalaxy team, focusing on Samsung content creators on Instagram.• Managed content creation, strategy, community, and seasonal creative campaigns for Samsung Galaxy, ensuring a consistent presence through always-on content planning and captivating innovative initiatives.• Supported the design and identity for ComfortDelGro's new transportation app Zig. -
Creative DirectorTbwa\ Group Singapore Apr 2018 - Jun 2020Singapore, Singapore, Sg• Served as creative director, overseeing integrated campaigns and communication for Standard Chartered Bank for local, regional and global markets.• Launched campaigns supporting the "Standard Chartered Here for Good" initiative, highlighting the bank's commitment to positive societal impact and sustainable development.As part of the "Here for Good" initiative, Raul spearheaded impactful global campaigns to promote Standard Chartered's efforts in specific areas:• Launched the "Shipbreaking" global campaign, raising awareness, promoting sustainable ship recycling practices, and fostering local economic growth, environmental protection, and prosperity.• Led the "Living Longer" global campaign, empowering individuals with financial planning and wealth solutions in the face of demographic challenges.• Successfully launched the "Wildlife" global campaign, combating financial crimes that impact wildlife and sustainability, including illegal wildlife trade.• Led creative direction for Standard Chartered's local, regional, private, retail, sponsorship, and global segments.• Worked as creative director, overseeing integrated campaigns and communication for Singapore Airlines.• Played a key role in Singapore Airlines' global rebrand, helping to launch the "Welcome to World Class" campaign.• Provided content direction for social media across multiple clients, including Singapore Tourism Board, IKEA, Quickbooks, and Standard Chartered.• Successfully led a pitch win for IKEA Southeast Asia. -
Owner / Creative DirectorDiagonal Studio Dec 2016 - Apr 2018Hong Kong, HkDiagonal is a multiple-discipline independent design studio of Brazilian creative Raul Arantes. -
Freelance Senior CreativeFreelance Creative Oct 2016 - Mar 2018• Worked in Hong Kong and Shanghai for renowned agencies and clients, including Wieden+Kennedy and Nike, AnalogFolk, Steelcase, Geometry Global, Oddity Studio, and Manulife.• Held roles as a creative and designer, responsible for developing impactful campaigns, videos, and digital products.• Served as a UI/UX Lead at Pacsafe, leveraging user interface and user experience design expertise.• Demonstrated versatility in working across multiple projects and industries, showcasing adaptability and creativity.• Collaborated effectively with cross-functional teams to deliver high-quality creative solutions.• Maintained a strong focus on delivering exceptional user experiences through intuitive and visually appealing designs.• Contributed to the success of campaigns and digital products, consistently meeting client objectives and exceeding expectations.• Played a crucial role in enhancing brand visibility and engagement through compelling visual storytelling.
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Freelance Senior Creative (Contract)Wieden + Kennedy Dec 2016 - Feb 2017Portland, Or, Us• Contributed to Nike Basketball I Got Next "下个我上" campaign focused on bringing a new level of competitiveness and passion to the game.• Executed the campaign across mainland China, Hong Kong, and Taiwan markets through various channels, including TV, digital, social, and OOH.• Collaborated with the talented team at WK Shanghai to successfully deliver the project.• Demonstrated a keen understanding of the sports industry and effectively translated the campaign's objectives into impactful creative executions.• Played a crucial role in enhancing brand visibility and engaging target audiences across multiple markets.• Thrived in a collaborative and dynamic environment, contributing to the campaign's success. -
Associate Creative DirectorPublicis Jan 2016 - Jun 2016New York, New York, Us• Engaged directly in integrated creative campaigns, client acquisition, retention initiatives, and design production coordination for print and digital media.• Contributed to creative projects for brands such as Garnier, AXA, and Nestlé's Nescafé.• Played a key role in an integrated campaign for Nescafé, developing TVCs, online activations, OOH, POS, and packaging design. I created six visually engaging designs for Nescafé cans, incorporating a visual puzzle element to encourage online consumer interaction.• Worked on a mobile web app for Cartier, part of an integrated campaign promoting the launch of their Amulette line. Responsibilities included content strategy, interaction model development, information architecture, and design.• Demonstrated a strong ability to deliver compelling and innovative design solutions across various media platforms.• Collaborated effectively with cross-functional teams, ensuring seamless execution and alignment with campaign objectives.• Consistently delivered high-quality work while meeting project deadlines and exceeding client expectations.• Contributed to the success and impact of campaigns, enhancing brand visibility and driving consumer engagement. -
Associate Creative DirectorOgilvy Oct 2014 - Nov 2015New York, Ny, Us• Worked directly on integrated creative campaigns, client acquisition, and digital production coordination for notable brands such as Nestlé, Volkswagen, Onkyo, and Melco Crown Entertainment.• Collaborated with different teams within the Ogilvy & Mather Group in Hong Kong on critical projects.• Generated leading creative ideas and executed deliverables across various channels, including digital, film, TV, print, mobile, content, out-of-home, and social.• Led digital projects with UX designers, strategists, producers, project managers, and developers.• Developed user-centric websites, apps, prototypes, and content strategies.• Demonstrated prototyping, research, planning, product development, and delivery monitoring expertise.• Contributed to the growth and success of client brands through impactful and user-focused digital experiences. -
CreativeWieden + Kennedy Apr 2014 - Sep 2014Portland, Or, Us• Worked at W+K São Paulo, benefiting from a vibrant, rebellious, and strong creative culture.• Contributed to various projects, including integrated campaigns for Heineken involving branded content, digital, OOH, social media, direct marketing, and mobile.• Led a fearless film campaign to launch new club kits for Nike Football.• Spearheaded the launch of Hering's fashion label, forYou, handling concept and visual direction, identity, print campaign, digital, pre-production, and co-production.• Managed social and display media campaigns for Brazil's TIM (Telecom Italia Mobile).• Engaged in pitches for Jeep (global product launch) and Del Valle (a Coca-Cola Company).• Demonstrated versatility in handling diverse campaign types and responsibilities within the agency.• Leveraged creativity and strategic thinking to deliver impactful and successful campaigns.• Collaborated effectively with cross-functional teams, ensuring seamless project execution and client satisfaction. -
Professional DevelopmentCareer Break Sep 2012 - Sep 2013• Took a sabbatical from September 2012 to January 2014, residing in London, UK.• Completed a Masters's in Visual Effects at Ravensbourne University London, specializing in multidisciplinary research areas.• Engaged in diverse creative pursuits, including film, photography, creative coding, and physical computing.• Explored interactive installations, emerging technologies, creative coding, human vision, and film studies.• Obtained technical expertise in direction of photography and filmmaking during this period.• Demonstrated adaptability and commitment to personal and professional growth through academic achievements.• Enhanced skills and knowledge in visual effects and related fields, contributing to a well-rounded creative skill set.
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Creative Art DirectorAlmapbbdo Mar 2011 - Aug 2012São Paulo, Sp, Br• Engaged in diverse projects for various clients at AlmapBBDO, including integrated campaigns and special projects for BBDO NY.• Oversaw workflows, coordinated designers, and collaborated with planners, project managers, and producers.• Reported to creative directors and actively contributed ideas to project development.• Received a Bronze Cyber Lion at the Cannes Festival 2012 for the Volkswagen campaign "Original Click," which was also recognized at London International Awards, Webby Awards, El Ojo de Iberoamérica, YoungGuns International, Wave Festival, and FIAP.• AlmapBBDO ranked as the most awarded Brazilian agency in Digital at the Cannes Festival and was the world's third most awarded Digital agency in 2012, according to the Big Won ranking.• Recognized as the second most awarded agency in the world in Digital and the fourth most awarded overall, as per the Gunn Report 2012.• Collaborated with prominent brands including Volkswagen, Visa, GE, Havaianas, PepsiCo, Bradesco Seguros, O Boticário, among others. -
FreelancerLean Mean Fighting Machine Nov 2010 - Jan 2011• Contributed to the concept and development of Strongbow's online presence and social media project.• Participated in a campaign for Emirates and a pitch for The Guardian.• Experienced a highly creative and friendly environment at the agency, fostering personal and professional growth.• Enhanced tea preparation skills during the tenure.• LMFM was later acquired by M&C Saatchi London.
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Creative Art DirectorJ. Walter Thompson Worldwide Oct 2008 - Nov 2010New York, Ny, Us• Worked collaboratively with designers, planners, and strategists at JWT London, contributing to integrated projects for brands like Kit Kat, Trident, and Kraft.• Engaged in a pitch for Debenhams and Rimmel, showcasing creative expertise and strategic thinking.• Collaborated with a range of renowned brands, including Kraft, Nestlé, Cadbury, Kimberly-Clark, Debenhams, Coty (Rimmel), Diageo, Wilkinson Sword, Shell, Nokia, and HSBC.• Delivered innovative and high-quality creative solutions aligned with client objectives and brand identities.• Actively participated in brainstorming sessions, enhancing campaign strategies with unique ideas and insights.• Maintained attention to detail, met project timelines, and fostered productive relationships for successful outcomes. -
Senior DesignerAgency Republic Mar 2008 - Sep 2008London, Greater London, Gb• Contributed to O2 campaigns, a Mercedez-Benz website, COI NHS campaign, and Adidas pitch at Agency Republic.• Worked with notable brands including O2, Knorr, Diageo, COI NHS, Mercedes-Benz, and BBC.• Thrived in a dynamic agency environment, delivering exceptional results and meeting project deadlines.• Collaborated effectively with internal teams, ensuring client satisfaction and successful campaign outcomes.• Played a vital role in crafting engaging and impactful campaigns that resonated with target audiences. -
Creative Art DirectorDm9Ddb Sep 2003 - Mar 2008São Paulo, São Paulo, Br• Served as a hybrid creative art director, designer, and developer at DDB Brazil, involved in end-to-end project execution, from concept to production.• Worked on diverse projects ranging from campaigns to game development and apps.• Thrived in a collaborative and fast-paced environment, fostering strong teamwork across departments.• Experienced personal and professional growth in a unique and dynamic atmosphere.• Recognized for achievements with awards from prestigious platforms such as Cannes Lions, New York Festival, FIAP, and CCSP.• Honored with the "Professional of the Year" title by MSN Brazil.• Contributed to DDB Brazil's success as the Cannes Interactive Agency of the Year 2005.• Worked with notable brands, including Honda, Philips, Telefónica, C&A, Ambev, Terra, Brastemp, TAM Airlines, Henkel Loctite, Neutrogena, and Itaú. -
Art Director/DesignerZenza Digital Jan 2001 - Jun 2002• Worked in the technology department, gaining experience with programming languages like JavaScript, ActionScript, Processing, and HTML.• Transitioned to the creative department, leveraging technical expertise to enhance design and art direction skills.• Developed a keen interest in interactivity, new media, and software development, leading to a more interdisciplinary approach combining art, creativity, and technology.• Collaborated with renowned brands such as Apple, Disney Brasil, Disney Channel, and Hewlett-Packard.• Demonstrated a strong ability to merge technical knowledge with design principles, resulting in innovative and engaging creative solutions.• Maintained a high level of proficiency in staying updated with the latest trends and advancements in the advertising industry.• Consistently delivered high-quality work within project timelines and client expectations.• Fostered effective communication and collaboration with advertising agency leaders and clients to understand their vision and translate it into visually compelling designs.• Actively participated in brainstorming sessions and contributed unique ideas that enhanced campaign strategies and creative concepts.
Raul Arantes Skills
Raul Arantes Education Details
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Quantic School Of Business And TechnologyBusiness · Economics · Systems Thinking · Leadership · Strategic Planning · Business Strategy -
Ravensbourne University LondonVisual Effects -
Escape StudiosCompositing -
National Film & Television SchoolFocus Pulling -
Central Saint Martins, University Of The Arts LondonStudio Photography -
Central Saint Martins, University Of The Arts LondonArt Direction For Film
Frequently Asked Questions about Raul Arantes
What company does Raul Arantes work for?
Raul Arantes works for Havas Middle East
What is Raul Arantes's role at the current company?
Raul Arantes's current role is Creative Director, Integrated.
What is Raul Arantes's email address?
Raul Arantes's email address is ra****@****.com.sg
What is Raul Arantes's direct phone number?
Raul Arantes's direct phone number is +5511364*****
What schools did Raul Arantes attend?
Raul Arantes attended Quantic School Of Business And Technology, Ravensbourne University London, Escape Studios, National Film & Television School, Central Saint Martins, University Of The Arts London, Central Saint Martins, University Of The Arts London.
What skills is Raul Arantes known for?
Raul Arantes has skills like Creative Direction, Art Direction, Digital Media, Graphic Design, Animation, Photography, Advertising, Film, Visual Effects, Multimedia, Communication Design, Interaction Design.
Who are Raul Arantes's colleagues?
Raul Arantes's colleagues are Muntaha Al Dimassi, Mohamed Mohsen, Saif Zaidi, Zeiad Khairat, Jonathan Reeje Thomas, Omar Ayman, Asma Al Jandal.
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