Rodrigo Rubio Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo Area, Brazil

Digital Marketing and online presence for businesses @ Bunny Consulting Group• Product Management; • Online Planning;• Online Performance Metrics (KPI's, management, BSC, PDCA) and BI;• Web Analytics - Consulting, design, implementation, validation, trainning;• SEO / SEM;• Digital Advertising and Campaigns;• Social Media Marketing.

Brasil

• Supported CEO on redesigning the strategy for the new moment of company (post private-equity JCR group acquisition);• Recruited and managed a multidisciplinary team of product managers and analysts responsible for portfolio diagnosis, benchmark, product design, development and retirement of products and services;• Identified opportunities for new products and started the development in a close effort with the engineering team. It made possible having new products and new revenue sources after a longer than one year stall;• Identified opportunities within the current pricing, billing and cost evaluation methods, running projects to correct and improve them;• Responsible for the cultural change from equipment-centric to service-centric and VAS offering approach, levering profit and addressable market;• Developed new pricing policies based on benchmark, field research and P&L analysis;• Designed the new digital marketing presence strategy and supported the development (web site, speech, social media presence, data driven decisions, digital customer service);• Sales force support through benchmark, reports, mailing, scripts and field activity.

São Paulo E Região, Brasil

• Responsible for great accounts like Sadia, SonyEricsson, FIAT, Sky, Philips, Roche, Nextel and ALE;• Built partnership with new technologies representatives, thus bringing state-of-the-art web analytics and media planning / performance tools as new business opportunities ; • Changed the purely Google Analytics based web analytics to a bigger tool and deliveries portfolio;• Developed new ways of measure buzz campaigns in social media;• Brought the BI approach to the customer data analysis. The web site data shall be connected to other customer data (sign-ins, conversions, check-outs, e-mail marketing, offline efforts, and telemarketing campaigns among other); • Promoted a new SEO-friendly policy to the website development process, so all websites were deployed with basic SEO. The change brought significant search engine ranking gains in a lot lesser time;• Conducted the new digital advertising and media structure, consolidating use of new Ad Server systems (Atlas and Predicta), bringing a more-planned and performance-driven approach in contrast to the purely operational structure before;• Responsible for the diagnostics and restructure of the Data Intelligence area. During the period has managed a multidisciplinar team of 11 employees (analysts and coodinator).

• Works as a commercial development consultant at the SME branch division of Telefonica Group in Brazil. During the last year has focused on growing the market and wallet share of advanced voice, data and IT solutions among the medium companies (presently R$100MM monthly income);• Presently conducts, under recently-implanted numerical portability rules in Brazil, the shielding and loyalty policies, CRM, added value products offering, sales force drivers and risk analysis;• Coordinates two marketing analysts teams, being one responsible for develop, support, sustain and measure results of commercial campaigns, the other evaluating revenue and return indicators (ROI, NPV, EBITDA, IRR, WACC) of specific negotiations, ensuring the deal's profitability;• Technical and financial viability management on custom solutions and RFP's, granting the necessary CAPEX and/or OPEX volumes for last-mile contracting, PABX's, routers, infrastructure and general equipment provisioning.

• Definition of indicator reports concerning the commercial activity of account managers, forecasts and possibly route-changing actions to the established plan;• Specification of productivity accompaniment tools;• Redesign of the marketing analysts clusters, optimizing allocation of HR;

• Development and roll-out of a new product, based on the popular "Speedy" ADSL broadband service. The wholesale focused bundle was responsible for leveraging the company’s ADSL plant and brought additional revenue of R$100K (monthly);• Definition of product's return, cost, portfolio, control reports, sales channels, public, price, goals and drivers.

• Geographical, technical and economic studies for coverage expansion of the 3G Internet solution “Giro” to additional 30 Brazilian cities;• Level-2 helpdesk team manager;• Logistics indicators accompaniment;• Return of investment in promotions and campaigns, within a geographical area;• Geographical analysis and interest concentration (through website hits and prospect sign-ins), bad-debt and player/offering on other player's shortage areas, plus churn and customer spreading;• Start-up of the 3G CDMA Broadband Internet Solution “Giro” (www.giro.com.br), developing coverage studies, marketing models and SWOT analysis of the available technologies;• Definition of BTS locations, coverage area and input data for the Brazil's Business Plan;• Website specification, prospect sign-in web tool, web database and online coverage checking tool;• Input coverage data for the billing and e-commerce systems.

Mba, Business Administration

Graduated, Electrical And Telecommunication Engineering

Activities and Societies: Intern of systems and solution development team at the Junior Enterprise of the Electrical Engineering Institute.

Technician, Electronics