Hired to oversee all marketing and communications across portfolio of branded consumer festivals and events for Reed Exhibitions, the world’s leading trade show and event producer. Introduced new and innovative visitor delivery and ticket sales strategies and partnerships to enhance event and consumer experiences, increase overall attendance and event revenue.Launched shows across the US with high profile partners, including Microsoft, Complex Media, POPSUGAR, etc. Reorganized marketing team to cover all lifestyle events, including assembling a new consumer lifestyle marketing team; these efforts improved efficiencies and increased teamwork and visibility.Developed partnership with largest national radio network, iHeartMedia to create daily on-air messaging about POPSUGAR Playground event; acquired $500M+ in on-air and online promotion at no cost, attained 10M+ impressions, and sold 100+ additional tickets as a direct result of this partnership.

Developed and executed digital, video, social media, mobile, print, and event marketing for one of the premiere men’s lifestyle brands in America.Recognized for creating successful programs and award-winning content for luxury and lifestyle brands, which led to consistently doubling revenue and exceeding sales goals over three years.Recruited and implemented an exclusive social influencer network — The Men’s Journal Adventure Team; this team generated millions of additional media dollars spent and in winning two new clients.Created "National Day of Adventure," a 360-degree editorial program that included print, digital, social media, and a series of events; sold program to Victorinox and garnered 100M+ impressions.

Oversaw marketing and partnerships for the largest fashion trade event in the United States.Increased overall number and quality of exhibitors and attendees by creating new show platforms and environments.Introduced social media influencers and fashion bloggers as an integral component to all shows.

Increased notoriety of brand across national market. Autonomous leadership of the West Coast office and West Coast Sales.Managed revenue growth for the fastest growing young men’s consumer magazine with a total readership of over 2 million. Drove millions of press impressions per month for media company and advertising partners.Collaborated to build a national online media network that reaches over 5 million unique visitors per month.

Oversaw global marketing for 5 different fashion brands, which collectively gross over $1 Billion, annually, in retail sales. Developed detailed integrated marketing strategy for 12 international distributors across Europe, Asia and the Americas including cross-channel marketing campaigns, retail marketing, public relations, trade fairs and events.Maximized and managed an annual marketing budget of over $15 Million.Managed 30 individuals across multiple teams for in-house creative marketing, retail and consumer promotions, events, international marketing, public relations, publicity, product placement, brand and competitive research, corporate and internal communications.

Established sales, marketing, and circulation departments at start-up men’s lifestyle and entertainment magazine. Implemented advertising sales plan and circulation program to bring business from roughly $250,000 to over $4 million in year two. Recruited top media talent for business side of magazine operations including publisher, advertising director, circulation director, and controller.

Developed all advertising sales tools including advertising and media kits, video presentations, individual advertiser sales and added value presentations. Managed all competitive research and analysis via MRI and custom research studies. Administered all public relations and publicity and all consumer and trade events for monthly music magazine with a readership of over six million. Organized all marketing associated with The Source Awards, a nationally televised music awards program.

Coordinated all advertiser and consumer events on behalf of the magazine including parties and press events. Developed, packaged, sold and executed several promotional tours including college tours, mall tours and mobile promotion/sampling programs.

Supported Marketing Director in developing all advertising sales tools. Coordinated all magazine events including parties, fashion shows, trade shows and retailer events. Managed all freelancers including PR professionals and graphic designers.

Presided over all classified and independent fashion and music advertising sales.Provided double paging and revenue in assigned sales categories over a one-year period. Directed all advertising production.