Renee Bechler Email & Phone Number

Solon, Oh

(SmartStraps, TowSmart, CargoSmart, SWOPT, Flat Cat Golf, HydroTech)• Lead the creative process, delivering on the overall marketing and business objectives related to print, packaging, and digital design, as well as photography and videography across 6 established brands, emerging brands, and private label brands. Mentor and manage workload for 3 full-time employees, freelancers, and interns. Develop individualized enrichment programs for marketing interns while providing exposure to other departments for real-world job experiences.• Work closely with the engineers throughout the product development process from ideation to commercialization and beyond.• Review and approve packaging, marketing material and assets developed by graphic designers, photographers, and videographers to ensure accuracy, compliance, and consistent brand identity across all media platforms within the organization.• Plan, organize, and direct photo and video shoots from ideation, scouting locations, developing shot lists, and securing models and equipment, through to shot selection, editing, and cataloging•Organize asset library from server to FTP and PIM creating a self-service model allowing employees and customers to access files as needed. Responsible for building the asset structure and galleries for over 1,200 products in the PIM.•Oversee product photography and asset development for brand, retailer, and e-commerce websites through the development of separate templates and visual guides individualized for 45+ product categories across all brands.•Create visually appealing merchandising solutions that stand out in stores and online, communicating product features while upselling the consumer within our offerings.•Initiated the use of Wrike to streamline workflow, and allocate time and resources more efficiently for better project management.• Identify new graphic design trends to utilize across different channels including the pursuit of AI.

Solon, Ohio, United States

(SmartStraps, TowSmart, CargoSmart, SWOPT, Flat Cat Golf, HydroTech)• Oversaw the acquisition, development, and delivery of creative assets required for print, websites, promotional items, packaging, social media, and more.• Managed packaging design for 6+ brands across the United States, Canada, South Africa, and Australia with emergence into Central and South America, as well as Europe. Ensured multilingual accuracy across packaging and all other media. • Developed select product packaging and digital assets for private-label brands such as Craftsman, Kobalt, Maxi Trac, and Vigoro.• Designed social media and email campaigns consistent with company brand identity.• Built and maintained networking relationships with photographers, videographers, printers, translators, legal, and multiple international factory contacts.• Collaborated with the sales team to develop materials for sales presentations and trade shows.• Responsible for defining specifications, organizing, cataloging, and growing company assets for multiple brands.

Solon, Oh

(SmartStraps, TowSmart, CargoSmart, SWOPT, Flat Cat Golf)• Organized, prioritized, and executed packaging design layout and digital advertising while working closely with the in-house Marketing team, Product Manager, Project Manager, Sales team, and various Engineers.• Managed 1 to 2 freelance designers while overseeing large projects.• Refined all US packaging across four brands to achieve consistency by implementing type, size, position, and color standards.• Converted products across multiple brands to bilingual packaging while collaborating with a translator to ensure accuracy and coherence.• Facilitated internal proofing of designs.• Prepared and submitted files for printing while communicating with an international sourcing company overseas.• Met deadlines through efficient time management in a fast-paced work environment.

Estero, Fl

(Miromar Lakes Beach & Golf Club, Miromar Realty, Miromar Outlets, Miromar Design Center, Miromar Title, University Village)• Oversaw the coordination and prioritization of workflow for the marketing department, ensuring the timely completion of projects and meeting key business objectives.• Collaborated with Marketing Director and Account Managers to develop new ideas and ensure marketing needs were met.• Conceived and executed designs for print and web ads, email blasts, social media posts and ads, direct mail, brochures, invitations, newsletters, and signage.• Lead others in developing compelling design layouts while maintaining brand style.• Responsible for proofing copy and composition of my layouts, as well as that of the other designers.• Directed video and photo shoots including the creation of storyboards, shot lists, schedules, on-site review and shot approval, final shot selection, and photo editing.• Improved productivity by instituting new methods of file organization. • Met with VPs, CEO, and various company department heads to discuss needs and presenting new ideas.• Managed vendor relations to ensure the quality of specifications and production deadlines were met.• Prepared files for the press before sending them to the printer and attended press checks.• Ensured quality by reviewing tear sheets.• Operated a digital press for in-house printing of short-run fliers, brochures, rack cards, postcards, business cards, menus, and more.

Naples, Florida

(Multiple Accounts)• Assisted the Creative Director in the design process from concept to final production. • Created advertisements and collateral materials such as print ads, direct mail, brochures, handbooks, displays, packaging, signage, email blasts, etc.• Original logo design customized for individual businesses. • Restructured and managed file organization on the server.• Prepared and mocked up materials for client meetings.• Generated purchase orders.• Met deadlines through efficient time management.

Fort Lauderdale, Fl

(Lennar Homes Account) • Created layouts for advertisements in magazines, newspapers, direct mail, email blasts, displays, and signage. • Developed material for client's internal use, such as inserts, brochures, books, and charts. • Produced original logo designs. • Prepared files for high-resolution output. • Managed time efficiently and met deadlines in a fast-paced work environment.

Bachelor’S Degree, Bfa In Graphic Design

Activities and Societies: Vice President of Osprey Design Club, Memeber of Golden Key Honor SocietyAt the University of North Florida I.

Aa, General

Education record

Education record