Rebecca Sawyer Email & Phone Number

Northampton

• Creative design and illustration for my gift and home accessories business including designing and creating textiles, framed art prints, greeting cards, coasters, cushions.• Exhibition design from concept to opening night. I design and pitch environmental/wildlife awareness exhibitions and negotiate with Gallery curators for space. I plan the space thoroughly; keeping in mind its importance as an interactive environment, considering lighting alongside placement of artwork and information for maximum impact.• E-commerce and social media management increasing reach and lead generation, managing website SEO and website content, creating social media posts and managing a budget for social promotions. Managing product sales and customer experience.• Managing a budget for the business making sure there is no overspend each month.

◊ Working with the Brand Director to create the ‘Fortus’ identity. Responsible for the guardianship of the brand and transitioning assets to the new identity. Creating one of the most recognisable brands in the professional services sector.◊ Delivering pioneering, engaging creative from conception through to execution. Including website designs, landing pages, B2B & B2C email communications, social media platform assets & content, email signatures & profile pictures for 200+ employees, advertising campaigns, brochures, webinar assets, sponsorship & event collateral, event stands & flyers, software branding, premiums and proposals.◊ Design and development of creative video content including creating fast paced, quick turnaround content.◊ Pitching and driving innovative design solutions to bring Creative in line with our CSR strategy to create a more environmentally friendly and responsible workplace. ◊ Responsible for exterior building signage and office interior design.◊ Designing the brand identity refresh of our CIC (community interest company) partners and helping to support their continued growth. Helping them to allocate more of their budget & resources to directly benefit the young people they serve while enabling an uplift in their marketing and creative side of the businesses, driving change publicly through engaging content.◊ Proactive engagement in process management and implementing new systems to improve the efficiency and effectiveness.◊ Taking ownership of continual professional development, utilising the latest technologies and trends across digital and print to consistently deliver a high standard of creative excellence. ◊ Generating ‘disruptive’ and engaging programmatic advertising & lead generating landing pages. I’m experienced in creating Native, Display (HTML5 banners) & Social media adverts.◊ Employer ‘brand’ ownership & reinforcing the culture of the business including creating collateral to support our people initiatives.

Northampton, United Kingdom

Sywell, Northampton

• Creation of printed design artwork using the Adobe creative suite including brochures, flyers, press advertisements and technical information, ensuring that communication is maintained with the necessary stakeholders to meet deadlines.• Creation of digital assets including email marketing, presentations, social media campaigns, video and website assets.• Liaising with internal and external suppliers on a regular basis to ensure deadlines are met and material is printed to the highest quality and ensure work is completed to deadlines and to budget.• Conceptualising and Developing design briefs by gathering information and data through research; thinking creatively to produce new ideas and concepts; using innovation to redefine a brief within the constraints of cost and time; illustrating concepts and presenting finalised concepts.• Videography and video editing producing digital content from storyboard through to final cut using Adobe Premier Pro and After Effects for Wholesalers, social media, and retail outlets.

Northampton, United Kingdom

• Implementation of Brand redesign to support the ongoing business transformation project. Creating responsive HTML emails, Vibrant engaging video content and B2B on-boarding content to grow the B2B Representative business.• Design and development of creative video content and emails for Avon’s Representatives and direct customers to generate sales leads, increase Brand awareness, customer conversion and improve customer experience across the online channels including email campaigns, Facebook and Instagram pages with all social channels now exceeding their quarterly KPI’s.• Coaching and up-skilling designers to be able to use the various software and CMS systems available, ensuring better workflow between departments and channels and increasing department output to meet the needs of the transformation project.• Negotiating with stakeholders and stretching briefs to create more satisfying and engaging online content resulting in a proven track record of increased traffic and engagement.• Proactive engagement in voluntary roles to improve the skills and efficiency of the creative design department and further my own personal development. Examples include being part of the Learning and Development Champions program to give a voice to the training and development needs of the design department in company meetings and putting myself through company training programs including ‘People Management’ and ‘Complete Marketing’ courses.

Brixworth, Northampton

• Implementation and creation of Brand redesign involved designing and testing new Magento website to bring the company up to date with competitors by creating a better direct selling platform. Combined with a new modern brand design this increased the company annual turnover from £1M to £6M.• Design of Branded digital and physical assets creating/updating artwork, social media images, video tutorials, product packaging and other ad-hoc in-house design to meet the daily requirements of the marketing department. Taking photography and filming video to support the creation of images and animation for social media channels and marketing materials.• Managing workload and projects using Asana management software to co-ordinate the design teams projects and co-ordinated workload for the department ensuring all tasks were completed in a timely fashion.• Supervising the Junior Designer including setting weekly workload meetings to manage the expectations of the department, setting 1 to 1 meetings with the Junior Designer, training the Junior Designer on software and design task expectations.• Managing the textile design process researching current and future trends to continuously improve and develop the print collection. Designing fabric artwork and developing relationships with suppliers. Maintaining the handwriting of the Brand.• Illustrating and designing hero product ranges the 2016 geometric print collection was the winner of the Junior design awards platinum award. 2017 dream traveller collection was the most successful collection launch in the company’s history with direct sales up 67% in the first month from launch.• Designed several exclusive prints for retailers including Aldi and Boots featured in all UK stores.

• Creation of three handmade promotional pop-up books this included concept visualisation and communication, prototyping and construction of pop-up books and developing DIY special edition ‘mini pops’.• Displayed at trade and customer shows such as Pax Prime 2013, Euro Gamer Expo 2013 and the Tokyo Games Show 2013. Also Featured in the Official Nintendo Magazine in October 2013 and as part of the ‘From Concept to Console: Art and Aesthetics in Video Game Design’ exhibition at the Opalka Gallery in NY City, USA in September 2015.

Sywell, Northampton

• Liaising with Sales team on special requests and ensuring viability of project with Design team.• Testing of paper engineering for pop-up books and assisting with new product development. Testing and Creation of ‘dummy’ specification books to support the Sales department.

Northampton, United Kingdom

• Creating technical drawings of residential and commercial buildings from survey data and creating elevation survey drawings using Auto Desk software for architects and building planners.• Residential topographical site survey drawings using Auto Desk software for architects and building planners.• Rack safety inspection drawings from data gathered by certified SEMA approved Rack Inspectors.