Robert Schroeder Email & Phone Number

Chicago, Illinois

• Providing strategic leadership for all marketing messaging, branding and communication channels, with primary focus of strengthening the urban teacher pipeline and influencing public policy.• Creating all communications content for admissions, advancement, media outreach and external audiences, including news writing, videography, photography, podcasting and graphic design.• Managing social media strategy and content creation across Facebook, Twitter, YouTube, Instagram and Snapchat. About 33% of applicants first learned about the college through social media.• Directing email marketing strategy. Built prospective student subscription list from scratch to more than 10,000 contacts. Open rates of 30-40% generated 100% increase in info session attendance.• Led redesign of new college website in 2014 and currently managing website rebranding in line with new university branding. Managing SEO and CMS strategies.• Lead for advancement communications; writing and editing annual fund letters, annual reports, cases for funding and alumni mailings; producing fundraising/engagement videos.• Completing graphic design for annual reports, events collateral and recruiting materials.• Founder and author of The Promise Magazine, focused on urban education policy.• Providing marketing strategy support for centers, clinics and grant projects.• Leading media relations efforts; college ranked in top five nationally by the journal Education Researcher for research and expertise mentions.

• Managed all alumni and fundraising communications.• Planned and executed communications plans to support major university funding initiatives, including new corporate relations efforts, launch of a veterans program and125th anniversary.• Managed social media accounts: Twitter followers increased by 40%; Facebook reach increased from 50/week to 3,500/week; YouTube views from 250/mo. to 9,500/mo.• Launched new alumni website and created web content, resulting in 20% growth in page views.• Created university’s first social media and email fundraising campaigns.• Wrote and designed monthly alumni e-newsletter and stimulated growth of email list; open rates increased from 5% to15% and list grew by 25%.• Re-launched alumni magazine after two years of dormancy and served as editor-in-chief, supervising staff of writers and designers. Online magazine drove 60% increase in web visits.

• Coordinated internal communications and projects in the Office of Campus and Student Life.• Maintained website and wrote web copy.• Served as advertising coordinator for all department ads in campus publications.• Coordinated annual promotional campaigns for campus-wide faculty and staff awards.• Researched division’s media footprint in on-campus and citywide media, measuring frequency and favorability of stories. Built strategic communications plan for student-facing news presence and social media campaigns.

• Co-produced a daily two-hour public affairs talk show, The Kathleen Dunn Show.• Researched show ideas and booked guests for discussions on national news stories with focus on issues of social justice including income inequality, challenges of poverty, health care, education and environmental sustainability.• Managed the rollout of station’s first social media efforts.

Rockford, Illinois Area

Covington, Va.

Ithaca, N.Y.

Ithaca, New York Area

Glenview, Ill.

Master Of Business Administration, Marketing And Social Value Creation

Bachelor Of Arts (B.A.), Journalism

Bachelor Of Science (B.S.), Sport Media