Seth Roberts Email & Phone Number

Phoenix, Arizona

Phoenix, Arizona

Full management and P&L responsibility for the Pernod Ricard spirits portfolio in Arizona and New Mexico. Committed to identifying opportunities and programs that strengthen Pernod Ricard USA preferred supplier status with distributors. Educate distributor reps and retailers on brand standards. Active in the field routinely using formal and informal market surveys to hold distributor partners accountable for programming and case commitments. Work closely with National Accounts team to develop and implement sales and marketing plans for the region.

Greater Salt Lake City Area

Facilitated loyalty with broker personnel, state liquor board officials, store managers, and key on-premise accounts in a 4 state territory. Strengthened PRUSA brand performance through targeted sell-through activities including account specific programming, ROI analysis, inventory management and price optimization. Managed market level spend and volume budgets. Maximized profit contribution, built brand equity and developed annual marketing plans.

Greater Salt Lake City Area

Headed state-wide spirit operations for the largest brokerage in Utah with 37% share of the distilled spirits market representing over 200 brands. Directly hand-picked and managed a high performing sales team. Oversaw all aspects of account management, pricing strategy, promotions, merchandising, sponsorships, budgeting, forecasting, and team development. Collaborated with Utah Department of Alcoholic Beverage Control (UDABC) and worked closely with suppliers on sales & marketing strategies.

Greater Salt Lake City Area

Advanced to lead one of the largest wine and spirit distributors in the state with a diverse portfolio consisting of 120+ brands with annual sales exceeding 200,000 cases. Facilitated sales achievement for 8 direct reports, orchestrated pricing / sales strategies to capture new business, serviced clients and heightened penetration of existing accounts. Analyzed major competitors identifying their weaknesses and targeting MBC-United’s strengths.