Robert Shecterle Email & Phone Number

Alpharetta, Georgia, Us

As an evolution of my previous consulting relationship through Lighthouse Software Strategies during which I acted as the Agilysys Head of Global Marketing, I am now Director, Product Marketing. Agilysys is the leader in next-generation hospitality solutions, and I am responsible for go-to-market strategy and execution, product marketing and thought leadership. Led selection and deployment of global Salesforce, Pardot and ABM solutions. I drive new product marketing approaches across international markets. The results - compelling value propositions, world-class web and customer presence, new markets, increased pipeline volume and quality - great sales team partnership.

Lighthouse Software Strategies is a marketing services consulting firm that takes an active role in building and implementing successful market strategy, go-to-market, sales enablement and demand generation strategies for solution vendors of all sizes. Whether a new start-up poised to create or dominate a market, or a global vendor that needs help driving targeted market growth or execution, Lighthouse is your Ondemand CMO with the proven skills and experience to help clients crush the competition. Select Client EngagementsAgilysys, Inc. January 2015 - July 2018 Agilysys is a $140 million leading global technology company that provides next-generation software and services for point-of-sale (POS), property management (PMS) and other solutions exclusively to the hospitality industry. Acted as contract Head of Global Marketing and Director of Product Marketing during 3 years of corporate transition, leading a team of 11. Redesigned go-to-market processes, re-architected brand messaging and product positioning. Created and implemented global marketing strategy across the Americas, EMEA and APAC. Designed and implemented digital marketing strategy and processes. Worked closely with sales and products to implement streamlined cross-functional processes, improve performance-based metrics and reporting, and deploy new tools including Salesforce and Pardot.Accelerize360 February 2014 – March 2015Acted as contract Vice President of Marketing. Created a new differentiated services offering for Salesforce and Pardot, driving new revenue growth in the first 30 days. Built messaging and market positioning, as well as supporting materials and website. Created demand generation framework including digital marketing and managed new lead creation tracking. Results: Achieved first year revenue goals and built pipeline that supported addition of 2 new sales people and an additional implementation resource.

San Francisco, California, Us

Aravo is the leader in Cloud-based Supplier Lifecycle Management solutions for Risk, Compliance and Performance Management at Global 1000 companies. As VP – Marketing, I developed, managed and executed the product marketing, solution messaging, positioning, competitive approach, AR/PR, demand generation and go to market strategy. As a member of the senior management team, I helped craft new strategies, added dimensions and market growth. The results - compelling value propositions, world-class web and customer presence, new markets, new solutions, biggest deals in company history - great sales team partnership.

Denver, Co, Us

ChannelInsight is the leader in SaaS-based Channel Performance Optimization solutions for the high tech and semiconductor industries. As VP – Marketing and Product Management, I created and implemented the branding, got to market and demand generation strategies as well as managing the solution vision, footprint and roadmap in an Agile development shop. Led the design, development and launched of new products for campaign management and inventory, and designed and managed the overall go-to-market strategy. Developed, managed and executed the marketing, solution messaging, positioning, competitive approach, AR/PR, field marketing, and product marketing. I had complete budget development and execution responsibility. Accomplishments included new product management framework with cross-functional PM, development and ops teams, creation of comprehensive company strategic planning initiative, and new branding and C-level value propositions.

Ondemand CMO Providing strategic direction, marketing, product management and sustainability consulting services.

Waltham, Ma, Us

As VP/Group Director Research, I managed a variety of primary research areas including Supply Chain Management, Global Supply Management, Retail and Sustainability. I was responsible for setting and managing the overall research vision and strategy for each team, managing and providing advisory services and strategic guidance to vendor clients, and conducting select research and authoring reports within these business process areas.

Waldorf, De

As Vice President – Solutions Marketing (and member of the Management Committee), I was responsible for all Ariba product management, solutions strategy (product and services), footprint, roadmap, positioning, messaging, solution launch, solution alliances, field engagement and training, analyst/press briefings, solution evangelism and go to market strategies.

Armonk, New York, Ny, Us

Platform Computing ($60mm annual revenue) delivers grid computing solutions to the Global 2000. (www.platform.com) As Vice President – Global Marketing & Industry Strategy, and a member of the Senior Leadership Team, I was responsible for all marketing and vertical industry management.

Austin, Texas, Us

As Vice President – SRM Solution Strategy, I was responsible for defining the solution vision (product footprint and roadmap), conducting build/buy/partner analysis and execution, guiding requirements, developing solution partnerships, supporting sales, and evangelizing the global market visibility and adoption of PeopleSoft as a leader in SRM. This included developing, coordinating, and communicating the company's SRM positioning, vision, and marketing efforts. These responsibilities are a direct extension of the work I began as Vice President - Product and Marketing for PeopleSoft MarketPlace and Vice President - Product and Marketing for PeopleSoft E-Business.

Austin, Texas, Us

As Vice President – E-Business Marketing & Product Management, I was responsible for developing and coordinating the company's global collaborative commerce product management, strategy and marketing efforts across all product organizations, and for raising the market visibility of PeopleSoft as a leader in E-Business. These responsibilities were a direct extension of the work I began in PeopleSoft MarketPlace.

Austin, Texas, Us

As Vice President – Marketing & Strategy, I was responsible for establishing PeopleSoft MarketPlace as a new PeopleSoft global brand within the technology enablement space, as well as managing the marketing and product management organizations.

Zurich, Zh, Ch

As Vice President – Global Marketing at Indus International (ABB), I was responsible for rebuilding and managing the core marketing organization, as well as related business processes. As the global leader in Enterprise Asset Management solutions for asset intensive manufacturers and energy companies, Indus had annual sales in 1999 in excess of $200 million. I was directly responsible for managing Marketing, Solution Strategy, Vertical Industry Strategy & Marketing, Product Marketing, Global Field Marketing, Demand Creation, Corporate Communications (PR & AR), and Market Analysis & Competitive Response. I also held the position of Vice President - Product Marketing prior to VP- Global Marketing.

Austin, Texas, Us

As Director of Product Marketing, I was responsible for the development and execution of comprehensive global marketing strategies, campaigns, and programs for the launch and continuing delivery of Oracle Supply Chain and Sales Force Automation (later CRM) products. I was responsible for launching the then fastest growing Oracle application product family, including several of Oracle’s first eCommerce applications.

As Director, Strategic Business Processes at Lykes (a $2B consumer food products company), I was responsible for an enterprise-wide Business Process Reengineering initiative that delivered $25million in benefits and crossed all key business process areas. In addition, I was responsible for the delivery of all IT support to the business units, including the strategic use of technology and network design. My role included leadership of the Project Coordination Team charged with the management of all corporate business process projects.

New York, Ny, Us

As Product Management Team Leader of the Supply Chain Products Group, my responsibilities for application software products management encompassed the complete product development/go to market life cycle, from market requirements definition to post-sale support and enhancement, including the integration of third-party application packages. My solution suite included key manufacturing products and processes as part of the SCM footprint. I also led the first initiative to deploy BPCS with a GUI.

As leader of the consulting services practice and member of the Board of Directors, I managed project staffs of up to 100 professionals. I was responsible for practice development, sales and marketing, internal operational strategies and issues, client/user service and relations, and staff recruiting and management. My consulting practice team assisted our clients in all areas of business management with an emphasis in the strategic application of IT to meet business objectives.

London, Gb

As Senior Manager in Charge of the Commercial Consulting practice focused on manufacturing, I was responsible for practice planning and development, staff recruiting/management, and client services. My project management roles covered a broad range of industry and functional areas including: automotive suppliers, process and discreet manufacturing, and services, as well as issues related to strategic planning and product costing. I was selected as part of a national headquarters consulting team on IT engagements for a Fortune 100 client, assisted in the development of production planning applications, and participated in the development and presentation of national education center courses.