Rahul Shetty Email and Phone Number

Vice President of Audience Development, held in concurrence with primary role as Executive Sales Director, to strengthen the organization's general management and sales operations in India

Held senior management positions throughout a dynamic tenure that included an appointment to Vice President of Sales/Chief Executive Officer for an internim period, held in concurrence with primary role as Executive Sales Director, to strengthen the organization's general management and sales operations in the U.S. for this worldwide leading manufacturer and distributor of high-end kitchen gadgets and utensils in quality design.Hold full P&L responsibility for total U.S. sales Operations through direct training, leadership, and supervision of a National Sales Manager, Regional Sales Manager, and network of 16 independent sales organizations comprised of 35 sales representatives across . regional sales territories.Acquired a portfolio of 400 accounts that included high-end supermarket chains through identification of unique business opportunities, execution of corporate presentations, and strong contract negotiations/closings.Grew independent national sales organizations from 8 to 16 over a three-year period, in charge of on-site sales training, policy formulation, goal setting, incentive programs, product promotions, and competitive sales commissions, sustaining an average increase in annual growth revenues of 4% to 6%.Pioneered product positioning strategies and marketing plans that included shop-within-a-shop formats and product sets, consistently realizing a 40% - 50% Return On Investment (ROI).

Directed all aspects of export sales operations by way of extensive travels (50%) throughout Europe, Central and South America, and Canada, establishing a strong contact base and cultural communication skills.Negotiated and won a Belgium supermarket chain account, implementing a New Product Distribution program that launched a full product line and increased sales volumes by 10% - 20%Worked closely with international importers and brokers from more than 90 countries worldwide throughout multiple distribution channels inclusive of retail stores, supermarkets, and specialty chains.Served a primary point of contract for all concerned in relation to inventory replenishments, product shipments, pricing, and display issues to ensure expedited problem resolutions and customer retention levels.Performed monthly sales forecasting and competitive analyses to determine product performance levels and the need for new product developments and modifications on an annual basis.Generated new business through networking efforts and execution of creative marketing plans implemented within strict advertising budgetary guidelines. Sourced and secured importers to manage specified sales territories, and closely monitored their performance.Attended and proactively participated in all annual European and U.S. tradeshows.

Advisor to head marketing, CMO and CEO on various industry & consumer trends Analytics of internal and external customers and providing customer insights Developed new research methodologies and implemented market research studies both qualitative and quantitative Insights and recommendations to business to help marketing take decisions in the areas of Product, Pricing, Segmentation, Promotions, Media, Advertising, Packaging Brand and Advertising tracking Economic analysis Project budgeting Competitive analysis of companies Business reviews of brands Market research agency evaluation Integration of data (Panel, retail audits, Advertising Tracking ) Research areas includes Research briefs, briefing agency, evaluating proposal, designing questionnaire, sample, cost, time, analysis, report and forward action/ recommendation. Conducted large scale global studies and set up panels. Consumer Insights helped grow business by 10 % and also come out with innovative product launches Studies completed Brand Tracking system, Bundle testing, Satisfaction studies, Ad testing