Rob Hollander Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Providing strategic marketing services to global clients including brand and content, external and internal communications, employee engagement, ESG, engagement platforms, public relations, and thought leadership, driving demand for digital transformation. Clients include: Mars, Inc., United Healthcare, and World Bank. Highlights include:• World Bank: Spearheaded marketing initiatives showcasing the EY–World Bank partnership's impact across vaccine management, digital development, climate change, sustainability, and education sectors• United Healthcare: Led strategic marketing efforts to optimize customer journeys and developed a proof-of-concept prototype for a healthcare app addressing diabetes, asthma, and pregnancy management• Mars, Inc.: Developed an employee engagement ESG platform to drive awareness, advocacy, and action around a wide range of environmental and social issues – highlighting corporate achievements while empowering employees with knowledge to drive local impact programs

Restructured Shanta Foundation's giving platform with a more holistic, scalable model, brand narrative and engagement strategy to ensure multiple avenues of participation and cascading programs in Myanmar's rural villages that drive education, entrepreneurship, women's empowerment, and infrastructure.

Los Angeles, California, United States

Responsible for brand and content, corporate and internal communications, public relations, and thought leadership, driving demand for digital transformation. • Designed and launched the Infosys Digital brand to focus on demand generation for digital transformation services• Developed and launched the Rhode Island School of Design (RISD) partnership to address complex challenges through next-generation design• Instrumental in winning the Vanguard Group business to modernize systems and platforms, enable new services offerings, and reimagine the customer journey for their five million participants and plan sponsors

Culver City, Ca

Led brand and content marketing across branding, creative, branded entertainment, social media, PR, events, web development, video production, post-production, and distribution for this nonprofit innovation incubator, driving global multimillion-dollar prize competitions (i.e., education, energy, environment, exploration, life sciences), strategic partnerships, and entertainment sponsorships for Google, Nokia, Progressive and Qualcomm. Re-launched and re-branded XPRIZE from the ground-up, including a mobile-first, results-driven strategy yielding exponential social media growth (4K –> 1M+ followers). Initiatives included:• Disney Content Partnership: Created highly successful multi-year, multi-program partnership with Disney theatrical division under John Lassiter as well as Disney Channel across multiple properties including Big Hero 6 and Miles from Tomorrowland • CBS/Paramount Content Partnership: Created global, omnichannel partnership for the $10 million Qualcomm Tricorder competition to create a real-world, portable medical device. Leveraged 40M global Star Trek fan base and celebrity endorsement to participate in events, social, editorial, comics, web, and app that made the fans the stars of the campaign. • Distribution Partnerships: Forged key content distribution partnerships to drive reach, awareness, and advocacy via thought leadership editorial and content programs across Discovery Channel, Flipboard, Huffington Post, Smithsonian, etc.

Greater Los Angeles Area

Managed 150-employee, west coast operations, $200M revenue. Responsible for office P&L, business development, omnichannel integration, and content strategy for clients such as adidas, Lifetime Television, New Line Cinema and MGM Mirage. Led integration effort between broadcast (TV & Radio) and digital media to drive more robust, competitive service offering resulting in 17% year over year growth and client wins including the launch of the highest grossing musical of its time – New Line Cinema's "Hairspray."

Greater Los Angeles Area

Greater Los Angeles Area

Managed over $500M in marketing spend, led new business development in youth and entertainment categories, migrated existing clients to digital services and spearheaded global marketing campaigns and trade experiences.• Branded Entertainment: Launched Mattelʼs first omnichannel marketing program, featuring Hilary Duff, by repositioning global Barbie property as a fashion brand across apparel, fragrance, electronics, and toys. Drove multimillion-dollar campaign across web, television, print, out-of-home, and events resulting in improved brand health measures, 33% increase in profits• Business Development: New business wins including Fox (American Idol, WINX) and Cartoon Network (Hi Hi Puffy Ami Yumi)• Centralized global services: Developed new processes to provide global markets with more collaborative, customized, and economical structure to ensure consistency and quality worldwide

Greater Los Angeles Area

Founded digital marketing solutions company specializing in brand building, content, and creative services including web dev, digital marketing, online media planning/buying, and public relations. Actively led company from a small startup to a multimillion-dollar business servicing Fortune 500 clients, including Universal Studios Online, Warner Bros., Bank of America, and Qwest Communications.• Lead agency for Warner Bros.ʼ Harry Potter property across Warner Home Video and Consumer Products divisions • Designed and launched Universal Studios Online ad program to create new revenue streams via CPM-based model• Re-Positioned and re-launched Warner Bros. legacy properties (The Wizard of Oz, DC Comicsʼ Batman and Supergirl) as well as theatrical launch of Osmosis Jones• Planned and executed multimillion-dollar digital media and marketing programs for Qwest Communications and Bank of America

Greater New York City Area

Responsible for over $500M in marketing spend, building and leading Greyʼs youth marketing division across Hasbro, Hasbro Interactive, Konami Video Games, The Topps Company, and Kraftʼs Kool-Aid Soft Drinks. Created, produced, and directed numerous award-winning creative campaigns as well as trade event and retail experiences.• Founding member of Grey Interactive Worldwide (one of the first digital agencies) – pioneered web and digital services for Dell.com, Hasbro, Procter & Gamble, Sprint, Warner Bros., etc.• Re-launched Dell.com from $20K/day 800# company to $20M/day e-commerce leader• Led development of Monopoly.com and Monopoly CD-ROM, the first Internet-ready, interactive game for networked play• Re-branded Kenner NERF Brand featuring the battle cry, “Itʼs NERF or Nothinʼ” tripling revenue in the first year• Co-founded G-Whiz! Entertainment, a premier youth marketing brand for clients such as Hasbro, IBM, Konami, Kraft, M&M Mars, Microsoft, Topps Company

Greater New York City Area

Greater New York City Area