Rachel Kiser

Rachel Kiser Email and Phone Number

Web Strategy Leader @ Equifax
atlanta, georgia, united states
Rachel Kiser's Location
St Louis, Missouri, United States, United States
Rachel Kiser's Contact Details

Rachel Kiser personal email

n/a
About Rachel Kiser

Rachel Kiser is a Web Strategy Leader at Equifax. She possess expertise in blogging, editing, social media, copy editing, ap style and 9 more skills.

Rachel Kiser's Current Company Details
Equifax

Equifax

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Web Strategy Leader
atlanta, georgia, united states
Website:
equifax.com
Employees:
13563
Rachel Kiser Work Experience Details
  • Equifax
    Web Experience Strategy Leader
    Equifax Jan 2024 - Present
    Lead coordinated website strategy to grow, evolve and amplify the business unit’s digital experience & web marketing efforts. Partner with customer experience and user experience teams to design and launch experiences that delight and drive measurable business outcomes. Develop measurement frameworks to tie web metrics back to tactics, strategies, objectives, and overall initiative goals. Led the reimagination and revamp of a critical D2C web experience for a key audience segment.
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  • Equifax
    Senior Director, Digital Channel Strategy
    Equifax May 2023 - Jan 2024
    Defined opportunity areas for improving website performance in alignment with business goals and objectives. Owned and managed web strategy roadmaps that define long-term strategic vision for SEO, UX, conversion rate optimization, and content initiatives. Coordinated with digital marketing technology teams to align website initiatives with MarTech roadmaps. Established strategic website roadmaps as a net-new artifact for business unit.
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  • Equifax
    Senior Director, Ecommerce
    Equifax May 2022 - May 2023
    Led ecommerce GTM strategy. Functioned as a product manager and key customer advocate to ensure the experience for digital-first B2B buyers was frictionless pre- and post-login. Identified critical issues within billing ecosystem; by working with product, technology, and operational teams to remedy, payment collection rate increased from less than 50% to 80%+ within months. Developed lifecycle marketing campaign framework that delivered $1M in revenue within a year. Relied on strong collaboration skills to lead a cross-functional team of 40+ colleagues to launch a new HR-compliance product within the ecommerce channel in fewer than 100 days.
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  • Paradowski Creative
    Director Of Content Strategy
    Paradowski Creative Jun 2021 - May 2022
    Create engaging strategies and digital ecosystems that engage the right people at the right time with the right content to drive business outcomes. Provide guidance about optimal content formats and channel approaches to create audience-led experiences that spark conversation. Evaluate where improvements can be made in content strategy and develop innovative and creative content solutions to drive engagement. Use data to not only drive content strategy but also measure effectiveness of content initiatives. Developed and executed content audit rubrics and methodologies to analyze content performance and impact effectively and strategically. Defined whitespace opportunities for clients through audience, competitive, and landscape research. Led strategy approach, roadmap, and deliverables for a new website launch for one of the largest private companies in the U.S.
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  • Paradowski Creative
    Digital Strategy Lead
    Paradowski Creative Oct 2020 - Jun 2021
    Tapped to head up a new strategy team within agency; in 18 months, the team grew from four people to twelve people covering disciplines across web and social strategy; research and insights; and data and analytics. Promoted to a director-level position after less than a year.
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  • Paradowski Creative
    Senior Digital Strategist
    Paradowski Creative Dec 2019 - Oct 2020
    Greater St. Louis Area
    Tapped to be a member of core team that was charged with designing and implementing a digital experience governance model for a global organization. Worked with user experience counterparts to design and execute an in-depth discovery process that involved best-in-class external and internal reviews. Used data-driven insights to model channel landscape scenarios. Developed high-level and detailed sitemaps that transposed brand strategy into the digital experience. Identified as definitive agency SME for any SEO-related work or deliverables.
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  • Pan Galactic Digital Llc
    Senior Digital Strategist
    Pan Galactic Digital Llc Jan 2018 - Dec 2019
    Greater St. Louis Area
    Key lead on web marketing strategy initiatives across agency's book of business. Compiled key metrics and reporting insights from multiple sources, including Google Analytics, Moz, SEMRush, and more, to deliver a holistic understanding of how people digitally engage with a brand. Paired strong data analysis skills with a passion for program performance to deliver best-in-class results. Designed and implemented conversion rate optimization program, including multivariate testing, to validate hypothesis and implement incremental change.
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  • Pan Galactic Digital
    Digital Strategist
    Pan Galactic Digital Jan 2016 - Jan 2018
    Identified key initiatives to drive organic growth strategies. Evaluated and improved landing pages for organic search performance. Performed ongoing keyword research, including discovery, expansion and optimization. Prepared comprehensive site audits and translated key findings into long-term roadmaps with a focus on site optimization.
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  • Pan Galactic Digital
    Digital Marketing Specialist
    Pan Galactic Digital Jan 2015 - Jan 2016
    Crafted on-page SEO optimizations that aligned with clients' digital strategy to meet site goals. Pitched, wrote, published, and distributed content for client's websites in alignment with site visibility strategies. Responsible for content updates within clients' Wordpress instances. Ran data collection and hygiene program for agency's largest company (Fortune 200).
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  • Cat5 Commerce
    Social Media Specialist
    Cat5 Commerce May 2013 - Jan 2015
    Chesterfield, Mo.
    Managed organic marketing channels. Created smart, engaging website copy, resources and blog posts optimized for SEO. Wrote and managed email campaigns from inception to final send. Developed content for all major social media channels. Created 120+ YouTube videos for brand channel that amassed 1M views.
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Rachel Kiser Skills

Blogging Editing Social Media Copy Editing Ap Style Creative Writing Editorial Indesign Magazines Facebook News Writing Publications Ap Stylebook Keyword Research

Rachel Kiser Education Details

Frequently Asked Questions about Rachel Kiser

What company does Rachel Kiser work for?

Rachel Kiser works for Equifax

What is Rachel Kiser's role at the current company?

Rachel Kiser's current role is Web Strategy Leader.

What is Rachel Kiser's email address?

Rachel Kiser's email address is ra****@****at5.com

What is Rachel Kiser's direct phone number?

Rachel Kiser's direct phone number is +131459*****

What schools did Rachel Kiser attend?

Rachel Kiser attended University Of Missouri-Columbia.

What skills is Rachel Kiser known for?

Rachel Kiser has skills like Blogging, Editing, Social Media, Copy Editing, Ap Style, Creative Writing, Editorial, Indesign, Magazines, Facebook, News Writing, Publications.

Who are Rachel Kiser's colleagues?

Rachel Kiser's colleagues are Isai Vilchis Salazar, Elena Bennett, Luis Ángel Gutiérrez, Heather Cassels, Nikhil Kumar, Helen Armstrong, Michael Field.

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