RSO Consulting is a full service, data-driven online advertising and marketing firm specializing in search engine optimization, paid search management, social media optimization and web analytics consulting. We are Google AdWords and Google Analytics Certified, and with offices in San Francisco and Spain, we provide customized services to a number of businesses around the globe. Our firm combines tested strategies with the latest best practices to guide our client’s online marketing campaign to the next level.

Teaching e-Marketing and Web Analytics courses to Master's students.

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Using Google Analytics is like understanding a visitor's journey through your website then applying that measurement, collection and analysis of data and key drivers for the main purpose of adequately optimizing and improving website performance.How students will learn in this course will be very hands on and interactive. Experience and practice is the main benefactor to becoming Google Analytics proficient. Therefore, students will have the opportunity to set up a profile, add a filter, analyze trends, segment their data, understand where traffic originates and why and discuss the impact of their data as it pertains to their website.

The PPC training in San Francisco covers the most important aspects of PPC advertising to get you started and quickly creating professional campaigns. I teach students how to choose the right keywords, analyze competitors' strategies, set up ads, optimize copywriting, and measure results.The SEO Fundamentals class teaches students how to implement an SEO campaign, from choosing the right keywords to increasing online visibility via natural search results.

Lead search marketing initiatives (PPC & SEO) for various brands including FoodSaver, VillaWare, Holmes & Sunbeam and new online product launches for Margaritaville, Zarafina, Oster Fusion and Rocket Grill. Developed new business strategies & new sources of growth for direct-to-consumer business. Responsible for web analytics for FoodSaver and VillaWare and presented results to Executive Team on weekly basis.

Managed the External Online Marketing Channel for the Prospect Direct Acquisition Marketing Group. Main responsibilities included overseeing the development and execution of online advertising programs, jump pages, banners and text links. Related tasks involved development of marketing briefs, budget management and planning, results analysis, and coordinating creative & media efforts with multiple internal/external teams. Participated in setting strategic marketing direction and process improvement and assisted in managing prospect-related programs across other channels including Search Engine Marketing and Lead Follow Up email marketing.

Responsible for the day-to-day management of all outbound email campaigns for the Old Navy Online Division. This included working closely with multiple departments, vendors and resources, including merchants and marketing personnel, in order to maintain project schedules and ensure business goals were met.

Appointed to oversee and manage sportsbasement.com's online marketing efforts, which included affiliate programs & partnerships (Commission Junction/BeFree), search engine optimization, specifically working with Google, organizing and launching monthly email marketing campaigns, overseeing merchant stores (BizRate, Amazon, Yahoo) and ensuring optimization of data feeds for all partners (Froogle, Shopping.com, Epinions.com). Additional tasks included: · Generating a monthly and quarterly performance metrics in order to manage program budgets, evaluate program performance and analyze relevant trends in ROI, clicks, CPC, conversion, marketing dollars spent and customer acquisition cost to name a few. Results were then shared with internal stakeholders and executives. · Establishing new relationships and implementing new programs, such as AOL and NexTag, that drive traffic and increase online awareness for www.sportsbasement.com.

Selected by Ford Motor Company to lead, develop and implement two large-scale projects, Regional Marketing Incentives and Demo Drive, for the Truck/SUV Brand Marketing Team and Regional Markets nationwide. · Regional Marketing Incentives (RMI), a 1.2 million dollar web based application, was designed to develop and encourage online incentive programs for Ford dealerships nationwide that have met and exceeded their dealer parts sales objectives. The application was launched in several phases and included an online tutorial, catalog, reports, maintenance and games section.· Demo Drive, a $3 million dollar program, enabled automotive manufacturers and dealers alike to collect qualified prospects in order to increase sales and improve customer service. This program resulted in customers reporting significantly higher satisfaction with the dealership sales experience (9.0 out of 10.0) and dealers increasing sales closing ratios by more than 50%.

Charged with launching and maintaining www.sportsnetwork.com and managing a co-branding system for over 200 plus accounts that were branded with the Sports Network's content and information. Additional tasks included designing and developing web pages for special events (Super Bowl & March Madness) in order to increase web traffic (in some cases over one million hits a day) and promote web advertising.

Recruited by USA Today Online to manage their college football and basketball channels for the entire southeast region. Specific tasks included writing content, providing stats, creating images, and maintaining the end product located at http://www.usatoday.com/sports/college/front.htm.