Richard Phillips Email & Phone Number

Toronto, Ontario, Canada

Markham

B2B Sales of vehicle valuation data products to major Banks, sub-prime lenders, OEMs, automotive dealerships, insurance companies, and software providers. Identifying client pain points and providing solutions through organic growth of existing clients or identifying opportunities to sign new accounts.

Markham

Account Leadership, Business Planning, Budget Development and Management, Sales, Negotiation, and development of partnership agreements. Increase revenue to meet or exceed annual growth targets.

Toronto, Canada Area

Offering business and marketing advisory services to agencies and clients, with a key focus on the automotive sector. Contract roles at Corktown Agency and Canadian Black Book.

Toronto, Ontario, Canada

Purchased licenses to own and operate three new Meineke Automotive Service Centres. Investigated suitable properties and estimated reconditioning/outfitting requirements. Completed new franchisee 4-week training program and presented business plan to operations leadership in Charlotte, NC.

Toronto, Canada Area

• Leader of the Kia Canada business and member of the Agency Executive Team responsible for meeting client and agency business goals, including overall revenue and profitability.
• Created business case for an agency production resource and internal editing suite saving the client money and increasing the agency revenue.

Toronto, Canada Area

• Senior Agency leader on Nissan Canada account. Development, client sell-through, implementation and monitoring of marketing initiatives, for Nissan’s corporate brand marketing and national retail advertising.
• Won the national retail advertising business despite client pressure to place it with another agency
• Regained and increased revenue to above pre-recession levels after being cut 27% in 2008
• Multiple award-winning campaigns and digital video firsts

Responsible for setting the direction and maintaining the strategic integrity of all consumer communications for Chevrolet/Cadillac/Hummer divisions..Accomplishments:Industry first use of social media as integral part of an automotive campaign

Responsible for maintaining strategic integrity; identifying creative opportunity and managing a large and diverse team for Ford of Canada. Provided direction and leadership in the development and implementation of the annual Communication Strategy as part of the over-all Marketing Strategy. Accomplishments:Rebuilt strained client relationship through.

Responsible for communications activities in support of the launch of Auto Partsource, a division of Canadian Tire Corporation. Lead contact for senior marketing clients, store managers and franchisees.Accomplishments:Created initial launch plans for Auto Partsource retail chain through strategic media analysis

Responsible for leading a group of ten in the daily operations of the Chrysler Canada and Bauer Canada advertising accounts including strategic direction, creative development and budgetary control.Accomplishments:Positioned Bauer as a full-line hockey brand from strictly a skate company through extensive consumer research, resulting in increased sales and.