Managing an office of 25 ISRs. Strategic Value Publishing (SVP) is a dynamic and custom media publisherthat specializes in addressing the unique needs of advertisers whodesire to reach a specialized audience ranging from government officialsto various trade professionals. Our inside sales representatives sellonline and print advertising space to local, regional and nationalbusinesses of all sizes.

Manager/Business Development - The Expendables LLC

As a Territory Manager, I am not only a product expert to my customers, but a valuable business consultant whose analysis, judgment and knowledge of the consumer and industry dynamics makes for a valuable partner to my wholesale and retail customers. I am responsible for an assigned geographical territory, which includes regular overnight travel. Job responsibilities include but are not limited to: Calling on established traditional and nontraditional retail and wholesale outlets and accounts; Selling and executing national/local brand building marketing programs and initiatives within these accounts; Achieving assigned quantitative and qualitative sales goals and brand building measures; Building beyond exceptional relationships with store managers/owners/buyers/distributors by providing expert tobacco/consumer insights and advice through the development of effective business plans; participating in relationship marketing by conducting effective “1 to 1” Consumer Engagements through the thorough understanding of Consumer Marketing Brand Strategies.

The purpose of the position is to sell, expand/grow and maintain Norgren products through national catalog house accounts, private-label resellers and MRO distributors. The essential duties of this position are: travel to visit with key account contacts and support account base sales force with sales calls; identify new routes to market; maintain healthy relationships with current account base; determine viability of additional products to market via current account base; develop and execute comprehensive business plan to serve the MRO market via current and new account base; represent Norgren as a product expert and work with Product Managers to make product catalog recommendations; act as the interface between Sales, Engineering, Marketing, Customer Service, Purchasing and Finance to assure account base efficiencies; provide account support as needed such as marketing assistance, trade show participation, technical/field engineering, forecasting, assigned quota attainment, and renegotiation of contracts.

Oversees digital marketing/eComm for US. Manage e-marketing communication programs and projects (specifically US Webstore and Website management) assuring Norgren’s digital marketing communication plans are effective in placement, content, impact and sales generation while adhering to Norgren’s brand strategy. Performs work using software packages (Jadu, Hybris, Pivotal, Salesforce, Microsoft Office, Pardot, Google Analytics and AdWords, etc.) to developing web-marketing programs, e-commerce development, website development, and email nurturing campaigns. Oversees pay-per-click campaigns and SEO efforts to maximize online exposure and generate qualified leads. Responsible for ensuring company PR efforts are maximized for online exposure and distributed to non-traditional channels for maximum efficiency. Works at an international level to ensure website and e-commerce platforms are cohesive and adhere to global brand strategy. E-consulting responsibilities and travel requirements for other Norgren companies throughout the US to design and launch websites and to ensure their products are promoted and aligned with corporate strategy.

Position was responsible for establishing new accounts by planning and organizing daily work flow to receive inbound calls from internal marketing efforts and make outbound calls to existing and potential sales prospects in order to achieve specific sales goals. Essential functions included but were not limited to: initiate activities such as prospecting, cold calling to generate sales leads; keep management informed by submitting activity and result reports such as daily call reports, weekly work plans as well as weekly monthly analyses; ability to qualify potential customers and take from the initial lead stage to close.