Rishi Takrani Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Customer Lifetime Value Prediction:- Developed a Customer Lifetime Value (CLV) prediction model for understanding customer behavior across digital and in-store channels- Utilized CatBoost to forecast customer spend over the next 12 months based on two years of historical customer features- Built a machine learning pipeline and deployed the CLV model on Google Cloud for production use- Collaborated with the App team to drive strategic decisions, resulting in increased conversion on App- Implemented a KNN clustering model to segment customers based on loyalty tier and RFM (Recency, Frequency, Monetary) features- Developed a function to identify the top 10 features impacting each customer segment in the CLV model using SHAP values- Presented insights derived from customer segments to the leadership team for personalized marketing strategies- Work closely with the Loyalty team, leading to an 80% adoption rate of the CLV model in tests- Conduct Loyalty tests targeting CLV segments, resulting in incremental revenue- Collaborate with third-party financial institutions for model review to target cardholder customersIdentify Most Important Customer Project:- Formulated a strategy for identifying key customers through comprehensive analysis of customer and store data, aligned with business objectives- Prepared detailed presentation materials to communicate strategy, objectives, and methodologies effectively- Developed a user-friendly Tableau dashboard for store managers to access holistic customer metrics during the programLeadership and Initiatives:- Mentor junior data scientists on modeling and statistical concepts, as well as the data science lifecycle- Leading a team of MIT students on their project with Macy's- Organized and led a Data Science Conference attended by 250 people at the corporate level- Point of contact for data scientists seeking assistance with ML environment setup, pipeline workflows, and data queries

Midvale, Utah, Us

• Analyzed and evaluated market-share and competitor performance from third party data to create a holistic view in Tableau for the BBBY Leadership helping them strategize various aspects of business• Developed a logic to define customers as New, Reactivated, Engaged and Active as part of customer segmentation project• Leading ESG (Environmental, Social & Governance) initiative at the organization level and define metrics for CSR (Corporate Social Responsibility) report as per SASB and GRI standards• Conduct data regression analysis on customer clicks, impressions and view-through on social media channels (Facebook, Pinterest) and Google searches to understand digital footprint of customer• Develop forecasting model (Media Mix Attribution) for bidding strategy on digital marketing channels• Formed multivariate regression-based attribution models using adstock analysis from digital marketing data• Productionalized and lead Recommendation engine project, achieving 14% increase in online Registry adds • Developed machine learning recommendation algorithm utilizing Collaborative filtering technique in python• Collaborated with different technical teams, to build a pipeline for file transfer of Recommendation output• Analyzed product data to derive profitability value related to VDC and Non VDC SKUs• Created Tableau dashboard to analyze data, presented meaningful insights to executive leadership team• Developed Fuzzy match NLP algorithm using compute engine feature on Google Cloud.• Optimized python code which enhanced the performance of ML model by 8%• Analyzed and processed complex data sets using advanced SQL querying, visualization and analytics tools• Partnered with different departments/domains, to understand business needs and implement ML solutions• Subject Matter Expert on Digital Marketing programs like affiliate, paid search, paid social, display

Paris, France, Fr

Worked as a Technical Lead in Capgemini India. Responsibilities include: Client Interaction for project scheduling, • Coded database objects like Stored Procedures, Functions, Packages, and Triggers using SQL and PL/SQL.• Developed Forms and Reports on Oracle ERP.• Learnt Software Development Life Cycle (SDLC) and completed documentation at each stage of the cycle.• Prepared System Test Plans, Test Strategies and System Test Cases for projects.• Prepared Business Use Case and Test Scenarios in process of requirement gathering.• Performed smoke test, functional system test and regression test for projects.• Managed and Lead a team of 4 people. Acted as Scrum Master for the team.• Developed JavaScript and Macros for the functionalities in project to reduce manual testing hours.• Subject Matter Expert for Home/Property Insurance Application.• Undergone specialized training to handle critical projects.• Scheduled Project Trackers and Fast Trackers and assigned to team members.• Track assigned project(s) status and ensure progress toward deadlines for assigned projects.• Facilitated management and tracking of the IT Project, including working with Lead PMs on status updates.• Trained and mentored new recruits, teammates and associates regarding project, domain and product tested.• Awarded as “Employee of the Quarter” by Client.• Created Work Breakdown Structure (WBS) for incoming projects.• Presented a Seminar to 50 attendees and shared domain knowledge at Business Unit level.

Master Of Science - Ms, Management Information Systems, Business Analytics And Intelligence

Bachelor'S Of Technology, Electrical And Electronics Engineering