Roger Burns Email and Phone Number
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Roger Burns personal email
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High performing senior executive with 10+ years of sales leadership on top of 10+ years of agency experience with a proven track record of overachieving financial targets through the development and direction of strategic local, regional and national marketing and sales initiatives in an ever-changing and fragmented video ecosystem. Intuitive leader with expertise in forging strong relationships with critical stakeholders, as well as aligning core business, revenue, and growth goals to enhance ROI with brands direct, agency holding companies as well as independent agencies.Areas of expertise include the following:• Data Driven Audience Development (1st party & 3rd party)• Multi-Screen/Platform Campaign Execution (Linear TV, Addressable, CTV & OTT)• Campaign Attribution & Impact• Custom Marketing Integrations • New Business Development• C-level Executive Relationship Building (Direct & Agency)• Develop Salespeople to Sales Leaders Please connect with me for professional networking opportunities.
Comcast Advertising
View- Website:
- comcastadvertising.com
- Employees:
- 1524
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Comcast AdvertisingIndianapolis, In, Us
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Director, Sales Strategy & PartnershipsEffectv Mar 2022 - PresentNew York, Ny, UsLead efforts for newly created position designed to leverage Comcast data and technology in the video marketplace. Develop solutions utilizing first-party data to reach audiences across all screens/platforms (Linear TV, CTV & OTT) to deliver on client objectives. Cultivate and nurture high-level, influential corporate client and agency relationships. Establish partnerships to construct measurable and seamless client experiences with responsibility to provide leadership and direction to internal sales leaders maximizing local, regional and national revenue. -
Director Of SalesEffectv Mar 2019 - Feb 2022New York, Ny, UsAccountable for leading a team of Local Sales Managers and their Account Executives across the Midwest with accountability for $30M in revenue. Maximized revenue performance through execution of sales go-to-market strategy, operational excellence and active participation in client/agency relationships. Influenced workflow changes to optimize processes providing timelier delivery with both business partners and internal sales teams, i.e. rate structure and inventory management.
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National Sales ManagerComcast Spotlight Apr 2016 - Feb 2019New York, Ny, UsDirected all sales development and growth efforts for the Chicago market within key National agencies in New York, Boston, Detroit, Atlanta, Dallas, Minneapolis & Los Angeles. Responsibilities included full oversight of a sizable team of sales professionals tasked with surpassing a challenging $30M revenue goal through the vision, strategy, and execution of a thorough business plan identifying potential new and growth account opportunities and client relationship development necessary to deliver on plan. -
Business Development ManagerComcast Spotlight Jun 2011 - Mar 2016New York, Ny, UsLed the charge for revenue increases from existing clients and generating new business dollars in Comcast’s top market, Chicago. Collaborated with key senior leaders on strategic initiatives to identify appropriate existing and potential clients that could fortify business growth. Partnered across organizational lines to initiate targeted marketing campaigns, earning 2 top-performance achievement awards in 4 years.
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Account DirectorGrey San Francisco Jan 2009 - Jun 2011New York, Ny, UsAfter an agency review transitioned the business from GSD&M, continued in role as BMW’s Central Region agency lead fully accountable for a $15M+ annual marketing strategy encompassing all creative, media and experiential initiatives. Examples of these initiatives include the conception of a key competitor comparison creative campaign that grew BMW's Midwest market share by 5% as well as a Chicago District Golf Association partnership that effectively aligned BMW’s brand priorities with a captive, lucrative golf audience generating 150+ additional annual vehicle sales. -
Management SupervisorGsd&M Apr 2008 - Dec 2008Austin, Tx, UsAgency lead for BMW’s Central Region, comprised of 13 markets across the Midwest, responsible for the overall strategy of the $15M+ annual marketing plan consisting of creative, media and experiential initiatives. -
Account SupervisorMartin Retail Group Oct 2003 - Apr 2008Birmingham, Alabama, UsAgency lead for General Motor’s Buick, Pontiac and GMC brands in Chicago managing the regional and dealer association marketing plans -
Account SupervisorZimmerman Advertising Nov 2001 - Oct 2003Fort Lauderdale, Fl, UsAgency lead for AutoNation’s Southern California Tier III dealer marketing plans including launching all dealerships under the ‘Power’ brand name
Roger Burns Skills
Roger Burns Education Details
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Saint Joseph'S UniversityFinance
Frequently Asked Questions about Roger Burns
What company does Roger Burns work for?
Roger Burns works for Comcast Advertising
What is Roger Burns's role at the current company?
Roger Burns's current role is Sales Strategy & Partnerships - Multiscreen Video & Attribution Expert (Live TV, Addressable TV, CTV & OTT).
What is Roger Burns's email address?
Roger Burns's email address is ro****@****ast.com
What schools did Roger Burns attend?
Roger Burns attended Saint Joseph's University.
What skills is Roger Burns known for?
Roger Burns has skills like Integrated Marketing, Sponsorship, Digital Marketing, Media Planning, Interactive Marketing, Advertising, Media Buying, Business Development, Mobile Marketing, Radio, Marketing Communications, Digital Media.
Who are Roger Burns's colleagues?
Roger Burns's colleagues are Regena Goberdhan, Andrea Busch, Emily Cyr Miller, Elizabeth Bragg, Sathvika Tumma, Stephanie Ruys, Sphr, Ma, Nawal Hamammi.
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