Roger Burns Email & Phone Number

Indianapolis, In, Us

New York, Ny, Us

Lead efforts for newly created position designed to leverage Comcast data and technology in the video marketplace. Develop solutions utilizing first-party data to reach audiences across all screens/platforms (Linear TV, CTV & OTT) to deliver on client objectives. Cultivate and nurture high-level, influential corporate client and agency relationships. Establish partnerships to construct measurable and seamless client experiences with responsibility to provide leadership and direction to internal sales leaders maximizing local, regional and national revenue.

New York, Ny, Us

Accountable for leading a team of Local Sales Managers and their Account Executives across the Midwest with accountability for $30M in revenue. Maximized revenue performance through execution of sales go-to-market strategy, operational excellence and active participation in client/agency relationships. Influenced workflow changes to optimize processes providing timelier delivery with both business partners and internal sales teams, i.e. rate structure and inventory management.

New York, Ny, Us

Directed all sales development and growth efforts for the Chicago market within key National agencies in New York, Boston, Detroit, Atlanta, Dallas, Minneapolis & Los Angeles. Responsibilities included full oversight of a sizable team of sales professionals tasked with surpassing a challenging $30M revenue goal through the vision, strategy, and execution of a thorough business plan identifying potential new and growth account opportunities and client relationship development necessary to deliver on plan.

New York, Ny, Us

Led the charge for revenue increases from existing clients and generating new business dollars in Comcast’s top market, Chicago. Collaborated with key senior leaders on strategic initiatives to identify appropriate existing and potential clients that could fortify business growth. Partnered across organizational lines to initiate targeted marketing campaigns, earning 2 top-performance achievement awards in 4 years.

New York, Ny, Us

After an agency review transitioned the business from GSD&M, continued in role as BMW’s Central Region agency lead fully accountable for a $15M+ annual marketing strategy encompassing all creative, media and experiential initiatives. Examples of these initiatives include the conception of a key competitor comparison creative campaign that grew BMW's Midwest market share by 5% as well as a Chicago District Golf Association partnership that effectively aligned BMW’s brand priorities with a captive, lucrative golf audience generating 150+ additional annual vehicle sales.

Austin, Tx, Us

Agency lead for BMW’s Central Region, comprised of 13 markets across the Midwest, responsible for the overall strategy of the $15M+ annual marketing plan consisting of creative, media and experiential initiatives.

Birmingham, Alabama, Us

Agency lead for General Motor’s Buick, Pontiac and GMC brands in Chicago managing the regional and dealer association marketing plans

Fort Lauderdale, Fl, Us

Agency lead for AutoNation’s Southern California Tier III dealer marketing plans including launching all dealerships under the ‘Power’ brand name