Tony Lin Email and Phone Number

• 先期系統分析與研究 Advance system analysis and research• 產品技術提升與整合應用 • 產品應用規格之驗證與回饋 Product validation and verification• 提供客戶產品應用與生產解決方案 Design service and solution• 協助業務產品的推廣與導入 Product promotion

• 建立以內外客戶為導向的研發能力 Design process through customer centricity• 督導產品企劃與研發的工作紀律落實 The discipline management of Research and Design engineer • 年度產品規劃與設計的品質與時程控管 The quality and time control of annual product planning• 制定年度產品產出時程 Define company’s product roadmap• 發展公司前瞻技術與產品的新概念與計畫 Developing the advance technology of new product• 建立跨部門的新產品開發流程 Collaboration Management• 以核心職能為技術人才培育 Build up team’s core competency

Product Planning Be responsible for defining and planning of winning points of LED driver and power management IC Define target markets, product competitive analysis, and business model Support and initiate engagement strategies and collaborate projects with strategic customers  Plan for product roadmap in LED display, backlight, and lighting. Cost down or debug to increase product value Define the long-term competitive strategySales Marketing Help product sales team in market penetration, market share increase and new application Support the channel as well as sales, field and technical product owners on specific customer engagements  Forecast competitor activity Execute and optimize key marketing communications and product management

Product management Run an “IC design integration platform” for Government Si-Soft project.執行參予經濟部矽導計畫- IC設計整合平台之發展計畫  Developed a collaboration platform of IP vs. Project management for SoC design process針對SoC設計流程，完成智財管理和專案連結的發展平台 Designed, produced and supplied the specification of “IT outsourcing through internet” of ASIC for R&D department訂定R&D部門有關ASIC設計之”資訊委外服務”的規格 Directed and coordinated activities of project through delegated subordinates.指導與協調專案進行 Supervised staff of communications and sales support specialists協調銷售和客戶支援Marketing Open up the market of ‘EDA-On-Demand” in US and China 成功擴展美國和大陸的”EDA-On-Demand” IC設計市場 Plan the marketing analysis and focus to reach the sales year goal市場行銷策略與產品策略之規劃與執行 Established and managed partnership with EDA vendors (Cadence, Magama, etc) and design houses建立並維護與EDA廠商和設計公司的合作關係. Developed and implemented campaigns involving the sale of promotional products, design of trade show displays (EDA&T) and conceptual development of special events.執行年度大型秀展和產品推廣活動 Directed writing/production and distribution of catalogs, brochures and direct mail.撰寫產品手冊目錄和新聞稿 Managed sales promotion projects to reach year goal訂定銷售推廣計劃

Product marketing for DSP product line in AsiaPac region Be Responsible to perform business management of a set of platform ingredients with strategic vendors that includes: supplier messaging, analyzing industry roadmaps, identifying gaps, and developing & enabling plans to insure DSP product launch & ramp success in AsiaPac region. Quota achievement award for C5000 product line of 1999.

Management Leaded 10 subordinates for the pre-sale and post-sale support, including effective technical team building, site assessments, resources allocation and sales strategy fulfillment. Implemented a Customer Relation Management program and has met 90% customer satisfaction.Technology Injected new technology and methodology to customer’s ASIC design Supported in the field of ASIC Foundry service, Multimedia, and Communication. Conducted seminars and marketing events for EDA tool’s promotion. Be an instructor for Customer Education Center of ASIC design.