Tony Lin Email and Phone Number

• Responsible for strategies and analytics for media products in US, CA and UK markets, leveraging user insights, A/B test analysis and competitor research to drive decision-making• Evaluated and proposed 15 potential strategies, resulting in the implementation of 5 features with an impact of $1.8M in revenue per year and improved user engagement• Collaborated cross-functionally with product management, engineer, and design teams to influence product design and development priorities

Revamped expiring-card retention strategies for Fortune 500 bank in China• Improved number of cardholders receiving their renewed card by optimizing campaign, in-app communication and mailing process; retained 100k+ incremental cardholders per year• Conducted A/B testing and developed a targeting model with Python for renewed card activation campaign; realized $1.1M cost saving per year• Obtained recognition from client executives and resulting in 2 new projects signed with MastercardLed client engagement on analysis discussion, strategy implementation and C-level presentations for leading bank in HK• Revamped loss-making spending campaign by redesigning offer to focus on stimulating incremental spending and identifying cardholder profile with higher upside potentials, resulting in 72% cost saving and 26% higher profit• Analyzed cross-border travel behaviors and identified $13.8M revenues opportunities by spending campaign, and offering higher credit limit• Recommended to invite cardholders with high-value spending to apply statement installment via SMS; improved the campaign mechanism and SMS content to realized $6.9M increase in installment amount