Ruadhán Barry Email & Phone Number

County Dublin, Ireland

County Dublin, Ireland

I’m accountable for the Engagement products in Sitecore, including CDP, Connect, Personalize, Search, Discover and analytics.

As the Director of Analytics and Personalize products for Sitecore, I have been entrusted with the responsibility of shaping and executing the analytics and personalization propositions across all SaaS products in the portfolio. My role encompasses driving data-driven strategies, leveraging advanced analytics techniques, and delivering actionable insights to enhance business performance and customer experiences. I combine my passion for analytics with strategic thinking, innovation and cross-functional collaboration to drive data-driven decision-making, optimise performance, and deliver exceptional customer experiences.Analytics Strategy and Execution: I lead the development and implementation of a robust analytics strategy, aligning it with the overall business objectives. By leveraging cutting-edge analytics tools and methodologies, I drive the collection, analysis, and interpretation of data to extract valuable insights that inform critical decision-making processes. This includes projects such as developing a Realtime Data analytics capability with dashboards and a Metrics Layer to provide aggregated data to drive customer facing dashboards and our new Customer Journey Analytics feature set.Cross-Functional Collaboration: I collaborate closely with cross-functional teams, including product management, marketing, and development, to understand their analytics needs and develop customized solutions. By fostering strong partnerships and effective communication, I ensure that analytics initiatives are aligned with organizational goals and drive measurable outcomes.Data-Driven Insights: Through the utilization of advanced analytics techniques, I uncover patterns, trends, and opportunities hidden within complex data sets. By applying statistical models and machine learning algorithms, I transform raw data into actionable insights that guide strategic initiatives, product enhancements, and customer engagement strategies.

Dublin, Ireland

Post-acquisition, I continued to lead the Consultancy Practice in Sitecore. Our Practice heavily influenced some changes in how Sitecore delivers consultancy. We doubled down on Data Analytics as part of Consulting, believing that the best business decisions are those made with data. We delivered additional dashboards and insights, cluster segmentation and customer journey mapping projects and grew the Operational Model workshops with customers. I also wrote blogs on Data Privacy, Consent, 3rd Party Data and Marketing in the “Post 3rd Party Cookie World”.My team's work in the Data Analytics space was recognised as adding significant value to customers, and we were asked to join the Product team to grow the analytics offering in Sitecore.

Dublin, Ireland

Built and grew the Consulting Practice in Boxever, including Enablement and Customer Analytics. Created and delivered workshops to our Enterprise clients covering, Personalisation Strategy, Segmentation, Operating Models, Customer Journey Mapping and AI deployment. Oversaw the development and deployments of our Insight Packs, Cluster Segmentation and Predictive Modelling capabilities to customers.Boxever was acquired by Sitecore in 2021.

Dublin, Ireland

The role of business solutions covers many aspects of Sales, Product and Marketing. This role is varied and covers Sales Enablement, Product Marketing, Analyst Relations, Market Positioning and support our GTM planning.- Developed the Boxever web strategy resulted in the launch of new website in Oct 2018 - www.boxever.com - on-time delivery, within budget and delivering 15% increased performance.- Created 2018 analyst strategy for Forrester, Gartner and other analysts, resulting in Boxever being recognised in Gartner’s recent MQ on Personalisation Engines for the first time along with other Forrester reports including Now Techs and industry reviews.- Built positioning strategy to improve our Martech positioning, resulting in our publication in Chiefmartech’s landscape for the first time under Customer Data Platform for 2018.- Led and delivered strategic implementation projects for Emirates, Jetstar, Aer Lingus on their Digital Transformation Projects.- Planned and delivered all our external facing product collateral including presentations, data sheets and solution presentations.- Voted employee of the year 2018 🥳

Dublin, Ireland

As the first Product hire, I mapped out team requirements and recruited a team of three Product Managers, one Technical Writer and also managed the Data Science team during this time.- Accountable for all Product and Data Science work in Boxever.- Responsible for the development of three industry-leading products.- Built out ways of working and deployed full Product Lifecycle methodology.- Accountable for the launch of our external docs site and co-wrote all material.- Travelled extensively as part of our special pitch team.

Dublin, Ireland

This was an out of hours, part-time collaborating role with a very smart bunch of folk in the Dublin area on a project by project basis.

Dublin, Ireland

A short term role to quickly define MTTs Product Strategy and move from a Services to Product business. Consult with their existing customers & develop the business case for new product opportunities. Worked with brands such as EasyJet & BCD Travel.

London, United Kingdom

I was responsible for the Product Management team in dunnhumby's Personalisation Programme. We were a team of seven which faced into Tesco, supporting their desire to use data to personalise the digital communication & content they use with customers.

Welwyn Garden City, London

I was accountable for the efficient delivery of personalised data to Tesco via dunnhumby created APIs. I facilitated the development, project management & client teams. Working with Product Managers, supporting them in technical meetings with clients and ensuring that both client and delivery teams were aligned to deliver consistent propositions.

Welwyn Garden City, London

Seconded into Tesco to support the Tesco Personalisation team during a transition period.I was responsible and accountable for the team managing the personalised features on Tesco dotcom Grocery and Direct websites. I worked with third-party Choicestream to manage the recommenders on Direct. Working with Choicestream to optimise and improve placements. Oversaw the development of performance dashboards, and used them to generate hypotheses which we tested by MVT and A/B testing the algorithms.Performance of the recommenders improved by over 10% as a result of the edits made during my time there.

London, United Kingdom

Using customer data, I supported Tesco in making better customer centric business decisions. Getting the right product, in the right place, at the right time, at the right price/promotion, making the shopping trip as easy as possible.I was responsible for managing, delivering insight & the workplan to the Tesco Meat, Fish, Poultry, Eggs, Convenience & Frozen category teams. I supported them in Ranging (Product Assortment), Promotions, Pricing & Insight, YOY KPIs, Custom Insight projects and Supplier Engagement.I was also asked to speak at the Convenience Supplier Conference in 2011. I embedded a new ranging solution for suppliers, generating an additional £200k per annum, per category.

London, United Kingdom

I worked with buying teams to support them in decision making for ranging, price, promotion and customer insight. I worked specifically with the Fresh Meat, Fish, Poultry, Eggs & Convenience categories in Tesco UK.

London, United Kingdom

I gathered and created content which contained the knowledge of how dunnhumby works. This ranged from creating a glossary of simple definitions for every complex term and measure dunnhumby uses, creating a library of case studies and creating an online accessible bank of information that all employees could access.Managed multiple stakeholders, based in offices around the world.Collaborated with technical teams to ensure global alignment and agreement on my work.I focused on working with the technical teams to simplify their definitions.This helped me expand my knowledge of dunnhumby and also learn the skills associated with project & stakeholder management, simple communication and user experience creation.

Dublin, Ireland

I worked on the client facing side of the business, providing Tesco Ireland with customer insight using loyalty data. I supported Fresh and Grocery commercial teams in Customer Insight, Ranging, Promotions & Availability. I was also responsible for analysing Seasonal Events and providing back actionable insight.I worked across the retialing and FMCG divide, also providing training to clients.

Sales based role in the business development team in Imagine

2:1, Marketing

Business Policy, Marketing, Statistical Analysis, Finance, Consumer Behaviour, Strategic Management, Communications...

Education record

Education record