Ruanne Phillips Email & Phone Number

As the Membership Marketing Manager, my primary focus is the acquisition of memberships. Through the management of our automated member journey paired with seasonal mailers, digital advertising, and more, I continuously work to ensure proper communications and offers reach new, active, and potential members. To instill consistent success and adapt efforts where needed, I manage metric reporting and member-based surveys.From member exclusives to tactical events, daily experiences to curator-led programs and beyond, I also lead marketing and communications efforts for on-site and virtual events designed to increase member attendance and engagement.

Detroit, Michigan, United States

In this role I oversee all digital marketing and social campaigns for paid and organic initiatives. With strategic efforts always in play, I execute the copywriting and creative ideation for website updates and all digital campaigns, ensuring our brand voice and brand story is consistent and well-received. Efforts continuously support sales initiatives, following along key categories in our growing industry space, such as CPG, retail, lottery, travel/tourism, and more. I additionally work with our philanthropic partners and internal teams to ensure full execution in the social and digital fields reflecting our CSR #GSTVSupports initiatives. Last, but certainly not least, ROI and budget remain at the forefront. I report all digital marketing efforts, track metrics, and assess success for each individual campaign. Furthermore, I manage budgets for every campaign, ensuring the proper tracking of all financial spend for these efforts.Award presented in December of 2020: Community Difference Award- Represents a team member who is actively involved in community programs and philanthropic causes.- This person promotes the well-being and care of others through volunteering, community engagement, and using their voice.

Greater Detroit Area

In collaboration with the Marketing Communications team and our initiative to continue building the GSTV brand story, I help expand our digital presence through Google Ads, Bing, paid and organic social campaigns, and our company website. Management of digital efforts and analytics through Google Analytics and Clearbit X, as well as management of all social platforms and social engagement through Sprout Social and Meltwater are another large piece of my daily role in building our brand story.With a content strategy in place, and in correlation with active sales initiatives, I also implement social and digital campaigns with copy relevant to the audiences of previous, potential, and current clients. These clients span across many industries - auto, retail, entertainment, QSR, finance, and many more.I also have a part in assisting the organization and planning of industry conferences, industry memberships, and activations offered at events/conferences. In line with this, I additionally oversee all promotional and branded items for events, clients, and employee use.Award presented in April of 2020: The Ripple Effect Award- Exemplifies being Socially Accountable- We do our homework, communicate with facts and analysis, and have a shared accountability to ourselves, each other, and our partners- We believe collaboration and commitment is fundamental to cultivating the best ideas and delivering the best results

Oversee all internal and external marketing efforts including our patient care efforts, social media platforms, company branding, advertising tactics, content management, and internal and external events. Manage and maintain community relationships, build connections, and continue to promote both the rehab clinic of Crawl Walk Jump Run Therapy Clinic and the Applied Behavior Analysis clinic of Autism University.

Clinton Township, Michigan

Work strongly to successfully incorporate a strategic inbound marketing strategy within the company. My duties included content management of our website, blogs, social media and communications material. As the Marketing Coordinator I also serve as the Creative Lead, ensuring that both duties are done properly and executed for company success.

Oversee all internal and external marketing efforts including our patient care efforts, social media platforms, company branding, advertising tactics, content management, and internal and external events. Manage and maintain community relationships, build connections, and continue to promote both the rehab clinic of Crawl Walk Jump Run Therapy Clinic and the Applied Behavior Analysis clinic of Autism University.

Southfield, Michigan

Worked for WYCD and WOMC stations, where I interacted with listeners during events, as well as handled broadcast equipment and station giveaways.

Greater Detroit Area

Discussed inquiries through our online chat service while providing excellent customer service with potential customers regarding vehicles and products within our brand lines. I learned and used Avaya, along with other live chat customer applications and resources. Additionally, I effectively managed sales leads and developed a strategy for long-term sustained success.

Lansing, Michigan Area

Worked mainly alongside WQHH and WHZZ staff learning different skills used on a day-to-day basis with radio.

Okemos, Mi

Assist customers in a retail setting providing excellent customer service, as well as maintaining a clean and organized facility that provides attention to detail, especially on product information and research.

Michigan State University

Perform as a staff writer for the Williamston Post, a student online newspaper, for the specific beat of Williamston, Michigan.

Prepare food and drinks as well as manage the shift ensuring the facility is run correctly.

As an intern I worked as a reporter and staff writer for Sports Desk, Features Desk, Campus Desk, City Desk and Opinion Desk. I also spent time on Copy Desk learning how to fact check and final edit stories, as well as learn the importance of headlines. In addition, I worked on a few multimedia projects focusing on sports conferences.

Worked directly with Michigan State University Police in securing proper security around campus - strongly focusing on game days at our large stadium. Learned to perform quick searches on people and kept a watchful eye for anyone hurt or threatened during any large event campus had.

As a student representative it was understood that I had a strong knowledge in Veterans Affairs and college benefits available for military members and their families. I maintained personal records and reported classes, benefits and documents to the V.A.

Bachelor'S Degree, Journalism

Education record

Activities and Societies: I participated in Northern Arts & Entertainment, as well as The North Wind.

High School Diploma

Activities and Societies: FFA, Yearbook Editor-In-Chief