Rubana Shifat Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Leading end to end customer research projects to deliver actionable insights to key business stakeholders for informed decision making- Independently managing all stages of mixed methods research, including research plan development, questionnaire and interview discussion guide design, data analysis and insights generation - Reporting regular customer insights metrics, analyzing customer data and needs via SQL and Looker to provide better understanding of customer satisfaction to the business - Cultivating partnerships with cross functional teams as well as external third party vendors to achieve research based business goalsSkills: Quantitative research, Surveys, SQL, Data Analysis, Qualitative research, Interviews, Coda, Miro, Medallia

Toronto, Ontario, Canada

- Leading end-to-end research and market scoping strategies for TAM data with cross industry stakeholders and ecosystem of third party vendors to meet the needs and demands for the business.- Performing software product research, data analysis and modeling on net new data to identity data-driven strategies, competitive landscape and sales opportunities.-Using SQL for data modeling and manipulation to deliver high confidence results to senior leadership across the organization

Toronto, Canada Area

- Synthesized and analyzed quantitative and qualitative, primary and secondary data that acted as the baseline for determining TAMs, key verticals, competitive market intelligence and building segments across 5 regions.- Identified pivotal software and solutions’ trends and facilitated questionnaire design for global industry tech reports to support market and brand awareness. - Designed and executed segmentation strategies for each vertical through data cataloguing, leveraging key attributes that support increased personalization, customer-centricity and effectiveness for each segment.- Leveraged customer data, market intelligence, survey analyses and internal resources to expand ongoing and iterative insights on customer buyer journeys and buyer/supplier persona for targeted messaging.

Toronto, Canada Area

- Designed informative and innovative methods for client and community engagement, produce original research content for marketing and outreach, maintaining quality checks throughout entire process.- Conducted market research and industry analysis across the public sector—Federal and provincial government—using multiple research techniques, preparing written research reports and programs.

Toronto, Canada Area

- Conducted extensive market research on public sector transformation and digital government challenges and opportunities- Spearheaded executive leadership advisory boards, liaised with senior influential industry and government executives and developed working relationships with external public sector stakeholders

Toronto, Canada Area

● Steered extensive, qualitative research to develop market-driven, business conferences ranging in portfolios of energy and healthcare industries● Recruited and liaised with speaker faculty, engaging with senior industry stakeholders and executives; developing conference programs and agenda● Managed and led project teams of marketing managers, business development team, delegate relations and operations managers for conference campaign; and facilitating on-site support

Toronto, Canada Area

- Identified new and relevant conference concepts such as the development of Internet of Things and Big Data, like healthcare development and growth in manufacturing industries in Canada to serve high priority information and business needs of corporations- Established conference programs and drafting agenda; identifying target audiences and speakers; purposefully coordinating with high level executives of various companies in the industries to engage their interest and comprehend their insight; conveying excellent execution of conference itself - Collaborated with marketing team and internal sales team to delegate initiative and relevant direction of the conference topic so as to ensure adequate preparations are undertaken