As a Pricing Strategy Data Specialist at Coolblue, I am responsible for the pricing methodologies we employ. We provide our product managers with various tools which, in collaboration with our pricing strategy specialists, are used to determine the optimal price for their products. Additionally, we are tasked with the systematic measurement of all prices displayed on our website.Example of a pricing tool I own:- Price Experiment model: We continuously experiment with different price points for our products. The model automatically determines the winning price and then also automatically implements a new variation. This process enables us to consistently identify the optimal price points for our products.

As a Marketing Data Specialist Customer Loyalty at Coolblue, my main responsibility was providing all of the different departments within Coolblue with insightful and valuable information in the field of:- What are loyal customers?- How do we attract loyal customers?- How can we make customers more loyal? Examples of main tasks are:- Managing, cleaning, and keeping the customer data up to date- Owning segmentation logic that assigns profiles to different customers- Developing segmentation logic that categorizes customers into different groups based on their website behavior and the corresponding purchase intent- Using these (and other) segmentation logics to target customers online- Providing (long term) customer value analyses for all the different departments within CoolblueFurthermore, I was able to strongly develop myself in the field of BigQuery (SQL), Python, Airflow, and Looker.

As a Marketing Data Starter at Coolblue, I learned all about marketing data in one of the largest data candy stores of The Netherlands. This was the perfect step after I graduated from college, since I learned all about data tools such as BigQuery (SQL), Airflow & Looker, which I used on a daily basis, but also had the opportunity to discover various components of the Coolblue marketing machine, such as automation, predictive models and customer value. The latter in particular caught my attention, and over the course of the year, I was given the opportunity to develop myself into a specialist in the field of customer loyalty.

As a member (eventually manager) of the Marketing and Sales Team at Stichting Nederland Bedankt, I was mostly responsible for the marketing and sales activities regarding the Nederland Bedankt book. The organization created a book in honor of people that did something special or unique for society during the difficult times of Covid-19, and the proceeds go to the ZWiC foundation (support fund for healthcare workers who have obtained a long-term illness due to Covid-19). The job was on a part-time basis (15 hours a week).

As Chairman of the Bavaria Bierkoerier, I was ultimately responsible for the full functioning of the organization (consisting of 20 employees), which has an annual revenue of €600,000. The organization is part of the Swinkels Family Brewers, and has the main goal to “make life easier for students and city residents by delivering low‐priced, on‐demand and ice cold cases of different beer types throughout mostly the city of Groningen, thereby also promoting different beer brands of the Swinkels Family Brewers.” My activities were diverse, from leading the everyday operational activities to devising the long‐term strategy. I was also responsible for the communication with the head office, and led the board (consisting of a chairman, treasurer, secretary, and an online and offline marketer) of the organization. At any time, I had complete autonomy to make decisions concerning the organization, as long as the head office accepted the external financing, if required. The job was on a part‐time basis (15‐20 hours a week), and I combined this job with the full‐time MSc Finance program at the University of Groningen.

As a Courier at the Bavaria Bierkoerier, I was responsible for delivering on‐demand and ice cold cases of different beer types throughout mostly the city of Groningen. The job was on a part-time basis (10 hours a week).

As a Student Consultant at International Business Research, I researched the possibility, together with another student, for a Dutch greenhouse construction company to expand to Thailand. This company was active in multiple continents already (including Asia), but had no entries or activities in Thailand yet. We have constructed the first links and contacts, and presented a research report, including our advice, about whether to enter the Thai market. The research consisted of six months of part‐time desk research (15 hours a week) and five weeks of full‐time field research. The report was completed in the final months and presented to the management of the company in October 2018.