Ruben Olvera Email & Phone Number

Brownsville, Texas Area

• Marketing strategy, demand generation, lead generation, marketing operations, event planning, CRM admin, sales collateral, budgeting and performance analytics • Develop long and short term vision for growth through the planning and execution of consumer centric brand and marketing tactics • Develop differentiated brand position, identity, brand messages and storytelling that increase brand awareness + market leadership • Develop demand generation programs utilizing inbound/outbound marketing to drive customer awareness, brand engagement and conversion • Direct creative for ad campaigns [print/digital ads/video/TV], website UI/UX, e-mail campaigns, social media, + Omni-channel merchandising • Lead multi-departmental teams in defining and executing brand, marketing, digital and e-commerce tactics to drive transformative user experiences, brand velocity and revenue acceleration for brand companies focused on increasing customer engagement, revenue traction and integrated Omni-channel marketing success. • Launched a multi-channel social media acquisition strategy: content partnerships, content direction, social distribution and demand-driven messaging • Created a lead management infrastructure, significantly optimized CRM operations, initiated and managed lead acquisition and nurturing campaigns • Manage Social Media, Graphic Designers and Field Marketing Managers Teams providing support to over 150 locations all over Texas Skills Used • Direct innovative content and social media to drive traffic, brand engagement, loyalty and conversion Manage + direct staff + project tasks, approvals, deadlines + budgets utilizing MS Project • Set campaign KPI, measure, analyze + optimize campaigns + marketing ROI Execute impactful e-mail and retargeting campaigns that increase open rate, site traffic and customer conversion • Lead marketing vision + compelling seasonal campaigns, utilizing customer centric marketing + communication strategies

San Antonio, Texas Area

• Developed, planned and executed all marketing, advertising and public relations activities. • Increased website sales 210% YOY by improving ease of use and increasing both web and social media presence. • Increase new customer sales 240% YOY by improving advertising materials print and digital. • Increase agency efficiency by conducting competitive bench marketing and analysis. • Primary driving force behind the acquisition of TechMaxx Inc., a $75,000,000 prepaid phone Service Company.

Brownsville, Texas Area

• Provided support to district sales managers to ensure both company and division (policies and procedures) were followed in all departments • Reduced operating cost 30% by adding Standard Operating Procedures • Assisted division management in forecasting and monitoring individual district sales and P&Ls