Ruben Ribeiro Email and Phone Number

- Consulted businesses to identify operational and cultural bottlenecks, providing strategic guidance for transformation initiatives aimed at driving growth and operational efficiency.- Collaborated closely with a client's teams, acting as a near full-time leader to develop architecture and infrastructure strategies for their eCommerce platform, ensuring both scalability and resilience.- Directed and coached both Engineering and Product teams, fostering a culture of innovation and… Show more - Consulted businesses to identify operational and cultural bottlenecks, providing strategic guidance for transformation initiatives aimed at driving growth and operational efficiency.- Collaborated closely with a client's teams, acting as a near full-time leader to develop architecture and infrastructure strategies for their eCommerce platform, ensuring both scalability and resilience.- Directed and coached both Engineering and Product teams, fostering a culture of innovation and scalability by guiding them in designing configurable and adaptable products tailored to evolving business needs.- Delivered actionable insights and solutions that streamlined operations, improved team efficiency, and accelerated product delivery cycles. Show less

- Create scalable foundations for operational growth scaling the business to profitability within the first year- Business and product domain modeling to support digitization and growth plans of franchising- Managing technology and security budget, to support IP protection and Product Development to support growth plans

- Led a diverse team of over 100 professionals, including Software Engineers, QA Engineers, Site Reliability Engineers, Support Engineers, Project Managers, and Technical Writers, ensuring alignment with business goals and fostering collaboration across in-house and outsourced resources.- Defined, communicated, and implemented the long-term vision and strategy for Technology within - Lazada eLogistics, aligning technological innovation with organizational growth and market… Show more - Led a diverse team of over 100 professionals, including Software Engineers, QA Engineers, Site Reliability Engineers, Support Engineers, Project Managers, and Technical Writers, ensuring alignment with business goals and fostering collaboration across in-house and outsourced resources.- Defined, communicated, and implemented the long-term vision and strategy for Technology within - Lazada eLogistics, aligning technological innovation with organizational growth and market competitiveness.- Represented technology as a member of Lazada eLogistics’ executive team, contributing to company-wide vision and strategy decisions, ensuring technology played a pivotal role in driving business success.- Led technical projects to achieve a group-wide vision, collaborating across multiple engineering departments in different companies within the group to drive synergy and shared goals.- Managed a dynamic product development portfolio of 20+ products and 60+ services, guiding 15+ Scrum teams to deliver cross-product and cross-department projects with measurable impact.- Managed budgets for assets, personnel, software, and infrastructure, ensuring effective allocation of resources to support technological advancement and operational efficiency. Show less

- Led a team of 60 in-house engineers and 20 outsourcing engineers, fostering collaboration and driving technological advancements aligned with business objectives.- Designed and implemented complex product architectures addressing all Logistics and Transport needs of the business, ensuring scalability, reliability, and alignment with business goals.- Established the Agile Project Management team, processes, and functions to improve software and product delivery, reliability… Show more - Led a team of 60 in-house engineers and 20 outsourcing engineers, fostering collaboration and driving technological advancements aligned with business objectives.- Designed and implemented complex product architectures addressing all Logistics and Transport needs of the business, ensuring scalability, reliability, and alignment with business goals.- Established the Agile Project Management team, processes, and functions to improve software and product delivery, reliability, transparency, and throughput across the organization.- Supervised the entire Software Development Life Cycle (SDLC), from ideation to production support, ensuring predictable delivery and a tight feedback loop within the Scrum workflow.- Directed Site Reliability, Business Support, Infrastructure, and incremental product development of a growing portfolio of 10+ systems and 40+ services, maintaining operational excellence and continuous improvement.- Coached engineering leaders and individual contributors, fostering personal growth, ensuring departmental stability, and preparing the team for rapid scaling and future growth. Show less

As VP of Engineering, I’ve built and managed an incredible team of 65 engineers. My team is responsible for full operations coverage within Lazada Group. We develop sophisticated IT solutions for our business to satisfy increasing demand in speed and quality of supply and quality among our beloved customers. My team of developers and QA engineers is responsible for high quality development of scalable and fault-proof solutions as Lazada Operations systems.Achievements:- Built… Show more As VP of Engineering, I’ve built and managed an incredible team of 65 engineers. My team is responsible for full operations coverage within Lazada Group. We develop sophisticated IT solutions for our business to satisfy increasing demand in speed and quality of supply and quality among our beloved customers. My team of developers and QA engineers is responsible for high quality development of scalable and fault-proof solutions as Lazada Operations systems.Achievements:- Built architecture of Lazada Group Operations Tech Solutions- Launched business critical applications for Logistics, Transportation, Fulfillment, Crossborder- Ran business critical integrations with Alibaba systems- Did review of all technical and business features related to operations department such as Logistics, 3rd party transportation, which include: communications with project owners, clarification of details, being part of development of better solutions from business and technical perspective- Did review of technical documentation for existing applications and solutions- Ran Implementation of realtime alerting and monitoring- Popularized and improved best development practices such as CI, CD, TDD, Scrum- Switched multiple codebases from PHP5.6 to PHP7- Implemented release engineering and system engineering automation with Docker and Kubernetes in cloud computing, for both infrastructure and personnel cost efficiency - Ran full transition to SOA with components on PHP7, Go and Java- Scaled team to satisfy business needs from 35 to 65 people in 4 months through running tech interviews and doing tech on-boarding, preparing the structure to ensure scalability of the team for now and later Show less

- Scaled development teams from 5 to 35 engineers, significantly expanding the product portfolio to address evolving business priorities and deliver technology-driven solutions.- Served as the lead architect for logistics solutions across the group, designing robust and scalable systems to meet complex operational needs.- Supported Lazada eLogistics' business requirements by delivering technology-driven products and utilities, ensuring alignment with strategic goals and operational… Show more - Scaled development teams from 5 to 35 engineers, significantly expanding the product portfolio to address evolving business priorities and deliver technology-driven solutions.- Served as the lead architect for logistics solutions across the group, designing robust and scalable systems to meet complex operational needs.- Supported Lazada eLogistics' business requirements by delivering technology-driven products and utilities, ensuring alignment with strategic goals and operational efficiency.- Directed multiple development teams to ensure rapid time-to-market and reliable support for business-critical operations, meeting tight deadlines and operational demands.- Managed the transformation of our Software Development Life Cycle (SDLC), emphasizing efficient, transparent, and productive workflows to improve team performance and output quality.- Designed and streamlined communication and processes between departments (e.g., Product, Business, Support), fostering collaboration and ensuring smooth delivery of cross-functional initiatives. Show less

- Coached and mentored engineers on the technical stack and system architecture, fostering skill development and promoting best practices across the team.- Designed and implemented robust system architectures using design patterns to ensure protected variation, improving system maintainability and scalability.- Integrated DevOps practices into the development workflow, streamlining deployment processes and enhancing operational efficiency.- Developed eCommerce, fulfillment, and… Show more - Coached and mentored engineers on the technical stack and system architecture, fostering skill development and promoting best practices across the team.- Designed and implemented robust system architectures using design patterns to ensure protected variation, improving system maintainability and scalability.- Integrated DevOps practices into the development workflow, streamlining deployment processes and enhancing operational efficiency.- Developed eCommerce, fulfillment, and logistics products tailored to the needs of eCommerce companies in Southeast Asia, ensuring high performance and reliability.- Provided 24/7 technical support to business users and customers, ensuring system stability and resolving critical issues promptly. Show less

- Developed and maintained multiple eCommerce platforms across diverse domains, delivering scalable and high-performance solutions tailored to business requirements.- Worked as a full-stack engineer, handling both backend and frontend development and using various PHP frameworks, ensuring seamless integration and user experience.- Designed and implemented features to enhance platform functionality, driving business growth and customer engagement.- Provided technical support and… Show more - Developed and maintained multiple eCommerce platforms across diverse domains, delivering scalable and high-performance solutions tailored to business requirements.- Worked as a full-stack engineer, handling both backend and frontend development and using various PHP frameworks, ensuring seamless integration and user experience.- Designed and implemented features to enhance platform functionality, driving business growth and customer engagement.- Provided technical support and optimization for platforms to maintain reliability and performance under high traffic conditions. Show less

- Managed customer relationship with one of the largest hospitals in northern Portugal, ensuring client satisfaction and aligning solutions with their operational needs.- Architected and implemented improvements across a comprehensive Integrated Management System (IMS), enhancing functionality and user experience for modules such as Document Management and Control, Audit Management, Plan and Meetings Management, Sustainability and Traceability, etc.- Designed, developed, and led the… Show more - Managed customer relationship with one of the largest hospitals in northern Portugal, ensuring client satisfaction and aligning solutions with their operational needs.- Architected and implemented improvements across a comprehensive Integrated Management System (IMS), enhancing functionality and user experience for modules such as Document Management and Control, Audit Management, Plan and Meetings Management, Sustainability and Traceability, etc.- Designed, developed, and led the implementation of feature-rich, client-specific applications, tailored to meet unique operational requirements.- Delivered solutions that streamlined workflows, improved compliance, and facilitated efficient decision-making across diverse organizational processes. Show less