Ruben Rodriguez Email and Phone Number
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With over 10 years of experience in PR and MARCOMMS, Ruben is a strategic communication professional who leads the global PR efforts for CASETiFY, a tech accessory leader with a strong presence globally. Ruben is a former journalist and fluent in English, Spanish, Mandarin, and speaks basic Japanese, holding certifications in these languages as well as in Marketing.Ruben's core competencies include designing and executing integrated communication campaigns, managing media relations across regions and markets, developing consumer marketing strategies, and leading and mentoring teams. Ruben has successfully launched and localised several global brands from a PR perspective, organised press for global-reaching international events, and generated high-profile PR awareness for the brands he's worked with.
Roborock
View- Website:
- roborock.com
- Employees:
- 61
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Senior Global Pr And Communications ManagerRoborockHong Kong
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Senior Global Pr & Communications ManagerRoborock Oct 2024 - PresentHong Kong, Hong Kong SarIn charge of group-level global media relationships, corporate, and product communications. -
Senior Manager, Global Pr & CommunicationsCasetify Jun 2022 - Sep 2024Hong Kong SarRuben created and developed the Global PR function and team in the company's headquarters, achieved taking the brand from #3 to the #1 Share of Voice (SOV), increased tech media coverage by 70% and raised the profile of the company through stories on CNBC and Forbes, TV packages on CNN Global, and high profile coverage in trend-driven media for brand collaborations. -
Apac Head Of Public Relations & Consumer MarketingLovehoney Group Jan 2022 - Jun 2022Hong Kong SarOn the PR side, Ruben is responsible for leading the APAC PR strategy, team management, budgeting and implementation, as well as generating several global campaign ideas per year that are produced across different regions. On the Consumer Marketing side, Ruben supports the global marketing team in crafting a strategy for every APAC market on the most viable paid marketing channels, which can include affiliate, paid media, paid influencers and other touchpoints of the consumer journey such as .com website campaigns, mainly supporting the B2C revenue. In his role, Ruben deals with the following markets:- Australia & New Zealand- Korea- Hong Kong- Taiwan- Singapore- Japan -
Pr & Communications Manager, ApacLovehoney Group Jan 2020 - Jan 2022Hong Kong, Hong Kong SarAs the sole responsible function for Asia Pacific Public Communications, Ruben is in charge of crafting Communication plans with a a focus on media coverage. Ruben manages a team of agencies, freelancers and staff members in order to bring up the brand awareness of WOW Brands across lifestyle, general news and online media. Additionally, he is building up the Consumer Marketing capabilities of the Asian business with social media strategies for the region, influencer relations, celebrity engagements, media buy investments and other important consumer touch-points. His work influences the following markets:- Australia- Korea- Hong Kong- Taiwan- Singapore- Mainland China- Japan
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Global Pr Manager - HonorHuawei Consumer Business Group Dec 2018 - Jan 2020Hong KongThis role had a strong focus on global media relations and campaign planning. Ruben drove APAC regional coverage on the brand by planning content and establishing relationships with media and KOLs. He also supported local offices in the strategy and execution of their campaign plans. Globally, Ruben dealt with agencies, arranged interviews with executives and represented the brand in different scenarios. Some of his usual media segments were Consumer Tech, Gaming or general media. He often traveled for work to South East Asia, Western Europe and the US. In one of his assignments, he was sent to cover the Middle East (MENA) Region. while being based in Dubai for several months, Ruben successfully launched some of the best selling devices of the brand in the region. -
Manager, Global CommunicationsVipkid Jan 2017 - Dec 2018Beijing City, ChinaRuben created and managed a team of 12 to oversee VIPKID's global communications. His team was tasked with creating and implementing effective channels and messages with a 60,000+ strong contractor community based all over the world. - Regular product communications – Newsletters, mass emails, landing pages.- Corporate Communications – Company introduction videos, presentations, events, corporate reports.- Crisis communications- PR management- Media relations and interview requests -
News Reporter And Writer - China & World AffairsCgtn Jan 2014 - Jan 2017BeijingRuben generated story ideas about China, wrote/copy-edited scripts and produced and presented news stories for the network's Domestic and International desks.- Live Television Reporting- News Reporting- News Production -
Reporter (Internship) - National NewsRtve Dec 2012 - Mar 2013Barcelona Y Alrededores, EspañaRTVE is Spain's national broadcaster. Ruben acquired work experience in the National News department by performing tasks such as booking guests and writing scripts. He was allowed to develop two stories that aired in the regional news outlet. This was a 3 month placement.
Ruben Rodriguez Skills
Ruben Rodriguez Education Details
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Journalism -
International Relations And Affairs -
Marketing
Frequently Asked Questions about Ruben Rodriguez
What company does Ruben Rodriguez work for?
Ruben Rodriguez works for Roborock
What is Ruben Rodriguez's role at the current company?
Ruben Rodriguez's current role is Senior Global PR and Communications Manager.
What is Ruben Rodriguez's email address?
Ruben Rodriguez's email address is ru****@****ail.com
What schools did Ruben Rodriguez attend?
Ruben Rodriguez attended The University Of Stirling, Universitat Autònoma De Barcelona, Marketing Week Mini Mba With Mark Ritson.
What skills is Ruben Rodriguez known for?
Ruben Rodriguez has skills like Journalism, Reporting, Television, Media Production, Video Editing, Broadcast, English Proficiency, Chinese, Intercultural Communication, Project Management, Corporate Communications, Crisis Communications.
Who are Ruben Rodriguez's colleagues?
Ruben Rodriguez's colleagues are Muhammad Ihsan, Lena Dong, Xinyue Du, Cihan Erdoğmuş,mba, Andrew Youngmin Cheon, Katiuska Leona, Becky Zhang.
Not the Ruben Rodriguez you were looking for?
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Ruben Rodriguez
Miami, Fl1mac.com -
Ruben Rodriguez
Strategic Communications Leader With Proven Success In Developing Effective, Cohesive, Collaborative Teams That Provide Strategic Corporate Messaging, Branding And C-Suite Support.Knoxville, Tn4wgl.com, washgas.com, amwater.com, amwater.com2 +120262XXXXX
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RUBEN RODRIGUEZ
Washington Dc-Baltimore Area2live.com, thearc.org -
Ruben Rodriguez
Spain
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