Ruben Perez Email & Phone Number

Malta

Malta

Malta

Swintt is a game provider delivering i-gaming products for online casinos. My job is to propose, manage and develop the branding, marketing and CRM of Swintt, as well as its games, through effective and engaging solutions and campaigns, in a variety of media: website, landing pages, brochures, videos, banners on/off, CRM, social media, events,...

Malta

Responsible for the creative and art direction of the brand, marketing including social media, and product UX. Managing the brand team of 4 people, including designers and content manager. The role included:- Managing, recruiting, mentoring and pushing the team to the next level- Creation of the Brand Strategy- Setting up the UX Design processes and standards- Creative & Art Direction for Brand & Product- Marketing lead- Digital Marketing management: CRM (with the CRM manager), Display ads, landing pages, site overlays and Social media.- Design

Malta

My role consisted in setting up the direction both internal and external of the Betspin Brand and the improvements and scale of the Product. Responsible for a team of 2 designers.Brand strategyCreation of the Betspin Brandbook: Core Values, Vision & Mision, Brand Statement, Brand Promise, Strategy, Positioning, Brand Identity (personality and image), Communications System. Definition of our Value Proposition. Definition of Marketing vision, competitive edges and USPs.Creative & Art directionCreation of the creative strategy and setting up the art direction. Creation & design of a communications system for BTL (product, CRM lifecycle, online campaigns) and ATL. Guidelines and supervision of copys.UX DesignConcept and design of product features. Improvement of current features and UX. Proposals to convert Betspin into Pay'n'Play.

Malta

My first job as a fulltimer in the igaming industry. I took it as a challenge to get to know well the bits and pieces that make this industry so successful. My responsabilities consisted in the creation of banners and campaigns, online and offline (Print and TV).

Barcelona

Creative and Art direction of Motiongraphics videos for BTL and ATL. This freelance adventure required me to:- Create and present concepts for Motiongraphics videos.- Create and fine tune scripts and copy.- Art direction: research, test and propose design direction for each brand and project. - Create storyboards and animatics.- Design and animate (2D and 3D depending on the Art direction).- Project management: Client debriefs and follow ups, Setting the schedule and resources, hiring and managing Voice overs, Music tracks (libraries and tailor made) and designers and animators.

Amsterdam

- Clients: Volvo, Vodafone, Transavia, Canon, Sandisk, Volkswagen, Skoda, Schiphol Airport,...- Creation of online campaigns, promotional sites, animated banners, emailings, newsletters, motiongraphics videos, brochures.- Concepting and presenting creative interactive solutions- Setting up the Art Direction- Design- Animation of banners and motiongraphicsAWARDS: Several international awards for the Volvo XC60 campaign for EuroRSCG 4D.

Amsterdam, Netherlands

- Clients: Vodafone, Transavia, Skoda, ABN Amro, Postbank, Schiphol, Bol, Zwitzerleven,... - Creative team concepting for online campaigns.- Art direction and lead design for promotional sites, banner campaigns, emailings, newsletters.- Directing developers (Flash) and junior designers.- Below the line design and animation from Above the line campaigns.

Barcelona, Spain

- Clients: Estee Lauder, Clinique, HP, Caprabo, Gamo, Rosa dels vents, Caixa Catalunya, FCBarcelona, Illa Diagonal,....- Concepting and Art Direction research and proposals.- Design and animation for websites, emailings, newsletters, Motiongraphics and brochures.

Terrassa, Spain

As an stagiaire, I had to layout, design and animate for websites in the first years of the internet

Course, Cinematography And Film/Video Production

Cinematography direction.

Master, 3D And Postproduction For Visualfx

Postgraduate Diploma, Online Creativity And Estrategy

Superior, Graphic Design