Recruited by a rapidly expanding health startup business as lead medical expert and strategist, taking on ownership of education, product development, medical research, cross-channel marketing strategy, regulatory compliance, and other key operations.• Medical Strategy Development: Spearheaded the development of Blip's overall medical strategy and digital plan. This strategy informed a robust expansion plan impacting product development and marketing efforts.• Clinical Research: Directed all planning and implementation surrounding the highly regulated clinical research initiatives.• Strategic Partnerships: Secured public, academic, and sector collaborations, expanding Blip's network and influence. • Social Media Marketing: Developed, expanded, and leveraged a personal brand, #AskDrMark, on TikTok. Generated 7,000 followers and produced multiple videos which achieved over 1M video views to drive awareness of the Blip brand.• Customer Support System: Designed and implemented a comprehensive support system for customers, aiming for higher quitting success rates and improved retention. Streamlined customer support operations to improve quality and efficiency.• Regulatory Compliance: Directed Blip's adherence to regulatory standards, ensuring compliance across all operations, ensuring an organization-wide commitment to staying current on upcoming regulatory expectations.• Public Relations: Serve a spokesperson for the organization.• Product Development: Led the end-to-end process of developing an innovative products. • Public Health Education: Spearheaded the strategy, design, and content creation for a customer-facing educational portal on the Blip website as well as creating print materials and product packaging to enable informed customer decision making.

Recruited by the global brand to reverse an unfortunate trend in product usage with a goal of preventing youth consumption of JUUL products. Used a holistic approach to reshape the corporate image with an emphasis on integrating a scientific approach to prevention.• Clinical Research: Directed a team of 17 scientists and clinical researchers, overseeing clinical trials with a budget of $30M.• Knowledge Mobilization: Presented complex scientific findings globally to government officials, regulatory agencies, and the press, enhancing corporate transparency and credibility and setting the foundation for a critical roadmap to change.• Global Partnerships: Built and nurtured partnerships with world-renowned experts and key opinion leaders to inform and enhance scientific strategy and regulatory filings. • Scientific Strategy Development: Contributed to the development of scientific strategy for regulatory filings, scientific publications, and corporate policy, steering the company towards responsible practices and regulatory compliance.• Public Relations: Served as Juul’s scientific spokesperson in addressing a wide range of medical/research topics, working diligently to share the brand’s progress in reversing the youth product consumption trend and restore the business’ global reputation.

Initially hired to an Assistant Professor role with the Department and received multiple promotions into an Associate Professor (2010) and this full professorship position (2015). Completed this teaching/research work alongside a full-time clinical physician position.• Adolescent Medicine Expertise: Practiced both primary care and subspecialty adolescent and young adult medicine, guiding fellows, medical students, and residents in clinical care. Leveraged a consistently developmental approach to support students.• NIH-Funded Research Leader: Served as principal investigator on NIH-funded studies worth $20M, overseeing research operations, team management, and innovative participant recruitment strategies.• Innovative Research Methods: Developed and implemented novel methods for subject recruitment and tracking, leveraging social media platforms to enhance research efficacy.• Research Contributions: Authored and disseminated research findings through manuscripts, conferences, and journals, collaborating with leading experts in the field. See page 3 for a list of prominent publications on a range of medical topics.• Nicotine Addiction Studies: Led pivotal studies on nicotine metabolism in adolescent smokers and e-cigarette use, funded by NCI and NIDA, to advance understanding of addiction patterns.• Corporate Research Partnerships: Partnered with the pharmaceutical enterprise, Pfizer, and Carrot Inc. to co-write research papers, drive public relations, and develop programs surrounding smoking cessation and other medical advancements.