‧ Organised and participated in design workshops to promote design thinking for clients and universities.‧ Assisted with client engagement by providing UX research and design-related material. ‧ ​Participated in design concept proposal and initial information architecture design for a financial APP.

‧ Assisted with building Design CoE for the group including attracting and recruiting talents for the team along with setting up a usability lab and reward program. ‧ Optimising and improving the digital experience across subsidiaries by establishing usability standards and scores as well as executing both qualitative and quantitative usability tests.‧ Participated in the research and redesign of 6 products from 4 different subsidiaries including KGI Bank, KGI Security, China Life insurance, and CDIB Capital.

Team Management & Leadership‧ Took charge of 3 medium scale digital projects as a design lead, gave clear direction to the team, and successfully delivered the projects under tight timelines. ‧ Developed a spirit of teamwork and achieved high standard output while maintaining high morale. ‧ Assisted with recruiting UX designers, reviewed portfolios, and evaluated the candidates. ‧ Coached and provided guidance to junior designers, oversaw their work, and gave constructive feedback. Business Development‧ Created presentations and proposals to pitch ideas and to promote the agency. ‧ Participated in meetings with potential clients, provided initial project plans. End to End Project Management‧ Set up detailed project plans regarding the tasks, resources and timeline along with identifying and analyzing potential risk. ‧ Delivered projects on time and to budget together with effective communication with stakeholders internally and externally. User Experience Design‧ Constructed solid research plans and with appropriate research methods. ‧ Planned, arranged and hosted design workshops for clients to resolve conflicts as well as to align goals and expectations.‧ Effectively communicated design decisions to achieve understanding and acceptance from clients, stakeholders, designers and developers.‧ Responsible for Information architecture planning for a complex telecom website. ‧ Created comprehensive wireframe and specs along with low to high fidelity mockups, prototypes and design guidelines.Major Projects‧ FET Telecom Website - Lead UX Designer 2019 ~ 2020‧ A web solution for teamwork and communication for large enterprises - Design Lead 2019‧ Cathay General Hospital App - Design Lead 2018 ~ 2019‧ A travel booking and planning service built inside a messaging APP - Design Lead 2018‧ A LINE Chatbot for well-known luxury automobile brand - UX Researcher 2018

Provide services in graphic design, packaging, UX design, and branding, major client was a medical startup based in Shanghai.

UX Research and Planning‧ Collected data, insights, and feedback from users and service operators to improve overall design for the service including online & offline touchpoints. ‧ Identified and analyzed problems as well as provided concrete solutions with thorough documentation. ‧ Effectively conveyed ideas and design by creating comprehensive and concise wireframe & UI flow for complex service integrating the hardware and the software. UI Design & Graphic Design‧ Responsive for UI & UX design of the Kiosk, was in charge of maintaining the current 2.0 system and designing the new 3.0 system at the same time.‧ Proposed a brand-new visual style for the next generation of the service with a fresh tone and manner of the brand. Major Projects‧ CatchPower Smart Delivery Lockers - Product Designer 2017

UX & UI Design ‧ Worked closely with the product manager and developers to design the new FashionGuide ios APP ‧ with detailed UI flow, wireframe, and GUI specs. ‧ Responsible for designing the GUI on large touch screens for an interactive skin testing device. Graphic Design & Branding‧ Created advertising banners and small campaign websites for marketing.‧ Assisted with rebranding and transformed the new image into digital services. Major Projects‧ FashionGuide Beauty App - UX/UI Designer 2015

End to End Project Management‧ Responsible for planning project timelines and assigning tasks. ‧ Delivered projects on time with effective communication with designers and clients. User Experience Design‧ Conducted user interviews, contextual inquiries, and culture probes for user research. ‧ Planned and facilitated design workshops and focus groups. ‧ Created wireframe and design specs, mockups, interactive prototypes, and design guidelines.‧ Responsible for designing GUIs for websites, APPs, systems, and widgets across various platforms and devices.Major Projects‧ Electronic Official Documentation System - Design Lead 2014‧ Acer Hover Launch widget- Design Lead 2014‧ Acer android clock widget & APP - Design Lead 2014‧ CyberIsland photo website - Design Lead 2014‧ ITRI Innovative Shopping Concept - Design Lead 2014

Web design & development ‧ Responsible for designing UI for online solutions and websites, transforming the design into HTML and CSS. ‧ Performed cross-browser testing and fixed UI problems. ‧ Assisted with design proposals, ideation, and visual design. ‧ Collaborated with developers, PM, the marketing team for creating Flash campaign website. Digital Marketing‧ Designed eDMs and banners for promoting client’s sales. Major ProjectsStarbucks Electronic Ordering System - Web Designer 2010 ~ 2011Starbucks Taiwan Website - Web Designer 2009 ~ 2010Mister Donut Taiwan Campaign Website - Web Designer 2009