Ruby Chang

Ruby Chang Email and Phone Number

Senior Business Manager @ Coupang
peking, beijing, china
Ruby Chang's Location
Taipei, Taipei City, Taiwan, Taiwan, Province of China
About Ruby Chang

【Territory】e-commerce (FMCG, consumer electronics, cleaning, Fragrances, food, Meal essentials etc.)【Autobiography】I am a passionate, proactive, and ambitious professional who embraces challenges and excels in problem-solving. With over 8 years of experience in brand strategy development and channel expansion, I have practical expertise in online and offline channels, agent development, product development, and trend tracking for popular products. These experiences have provided me with a profound understanding of market dynamics and brand operations.Additionally, I have demonstrated outstanding skills in managing and maintaining key client relationships, contributing to a rich network of resources and connections in the realms of brands and channels.As an integrative leader, I specialize in cross-disciplinary and cross-departmental communication. Coupled with my willingness to learn new domains, I can swiftly adapt to different industries.My past professional experiences have equipped me with in-depth insights into market dynamics and brand operations, cultivating my abilities in market observation and insight. Leveraging big data analysis to optimize sales, I have successfully achieved performance growth and increased market share.【Work Experience】-More than 8 Years of Experience in Strategic Planning.-More than 8 Years of B2B Customer Development and Management.-More than 4 Years of Data Analysis and Marketing Execution Expertise.-More than 4 Years of Team Management Experience.

Ruby Chang's Current Company Details
Coupang

Coupang

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Senior Business Manager
peking, beijing, china
Website:
coupang.com
Employees:
2635
Ruby Chang Work Experience Details
  • Coupang
    Sr. Brand Management(Buyer)
    Coupang Dec 2023 - Present
    台灣 臺北市
  • Kuobrothers Corp.
    Senior Business Manager
    Kuobrothers Corp. Apr 2023 - Sep 2023
    台灣 臺北市 南港區
    【Work Achievements】-Breakthrough Performance:● Achieved a 10% growth in Gross Profit (GP) and a 3% increase in GP% through the optimization of policies and data analysis.-Revenue Growth:● Designed a product selection mechanism leading to a 60% growth in performance for limited-select, contributing to increased visibility and sales.-Expansion of Product SKU:● Planned 2 year development plan resulting in a rapid expansion of brand offerings by nearly 3000 products within a 5-month period.-Business Department Management:● Managed a team of 9 members in the business department, facilitating cross-department communication and project handling.【Work Experience】● Managed and recruited a team of 9 members in the business department.● Oversaw the achievement of brand performance and maintained control over profit and loss.● Formulated and implemented performance optimization policies, developed plans, and tracked progress to enhance business growth.● Planned two-year development goals and product development directions, outlining a focused list of key development partners.● Conducted sales data analysis, managed marketing placements, and facilitated cross-departmental communication of marketing resources.● Assisted in handling special cases in category management, optimized business development communication strategies, and improved presentation skills.
  • Store Marais Co., Ltd,
    Senior Business Development
    Store Marais Co., Ltd, Oct 2021 - Feb 2023
    台灣 新北市
    【Work Achievements】-Market Expansion:● Successfully facilitated the onboarding of 15 brands into 20 online and offline channels within a 6-month period.-Revenue Growth:● Achieved a remarkable 10-fold increase in departmental revenue within 8 months, consistently exceeding monthly targets by 150-200%.● Collaborated with Pinkoi on promotion, resulting in a fourfold monthly sales growth within a 15-day period.-Brand Collaborations:● Secured a million-dollar purchase deal with Dior, collaborated with Eslite, and conducted multiple exclusive events in partnership with ELLE shop.-Key Account Maintenance:● Managed key accounts on major e-commerce platforms (MOMO, PC, Pinkoi, Shopee, Eslite).● Responsible for the management and maintenance of relationships with 60 distribution clients.-Personnel Management:● Led and trained 2 new sales person.【Work Experience】● Responsible for the development and negotiation of online and offline channel expansion plans and collaboration terms.● Formulated and executed annual brand development strategies, overseeing channel layouts for comprehensive market coverage.● Managed the operation of e-commerce platforms, overseeing the proposal and launch of new products.● Maintained and managed key account (KA) relationships, facilitating internal and external communication and coordination.● Utilized big data analysis to evaluate targets and optimize marketing strategies.● Led corporate procurement project proposals and quotations.● Planned and executed schedules for promotional events, including backend setup.● Managed channel inventory and tracked sales performance.
  • Eherber Biotech Enterprise Inc.
    Account Manager
    Eherber Biotech Enterprise Inc. Feb 2020 - Aug 2021
    台灣 臺中市
    -Generate new leads for the E-commerce sector. (MOMO, PC, ETMall, ect.)-Manage and cultivate relationships with agents.-Ensure timely processing of agents' orders and proactively address any issues before shipment.-Conduct market assessments and surveys to stay informed about competitive products.-Keep all relevant parties updated on progress and changes.-Collaborate with internal stakeholders, including the factory.
  • Cheng Kuang Pharmaceutical Co., Ltd. (Xiamen)
    Director Of Business Development
    Cheng Kuang Pharmaceutical Co., Ltd. (Xiamen) May 2016 - Dec 2019
    Xiamen
    -Strategic Market Expansion and Exhibition Marketing● Successfully developed 8 regional agents in China within 2 years through exhibition investment, laying a solid foundation for the company in the Chinese market.● Orchestrated 11 exhibition projects, implementing a strategy to shape the brand image, resulting in a 10% potential client list per event.● Developed sales action plans targeting leads and generating new leads.-Regional Agent Management and Exhibition Planning● Led regional agent recruitment and maintenance, setting annual goals and growth strategies.● Conducted market analysis, surveys, and executed marketing activities.● Oversaw exhibition planning, including communication, task assignment, progress tracking, and cost control.● Managed agent relationships, ensuring excellent service.-New Retail O2O Project and Education Training● Executed a successful new retail O2O project, managing timelines, designing financial flows, and leading a cross-strait team.● Conducted internal and external education training programs, overseeing both product and speech skills development for agents.-Leadership and Communication● Coordinated with internal stakeholders (consultants, design, sales, Taiwan team, etc.).● Collaborated with the General Manager to develop business models and Standard Operating ● Procedures (SOP) in new markets.● Kept all relevant parties updated on progress and developments.
  • Cheng Kuang Pharmaceutical Co., Ltd. (Xiamen)
    Executive Assistant To General Manager
    Cheng Kuang Pharmaceutical Co., Ltd. (Xiamen) Sep 2015 - May 2016
    廈門, 福建
    -Act as the representative of the General Manager to communicate and negotiate with departments, suppliers, and sales, resolving issues with public sectors.-Develop and implement company policies.-Plan and execute product management, assisting in the development and implementation of demand plans to achieve company goals. Estimate costs and analyze product data.-Identify and analyze variances and trends, providing actionable recommendations.-Oversee program deliverables, program management, and control.-Coordinate immediate efforts in problem-solving and decision-making.-Plan marketing strategies, cost management, and provide suggestions to the General Manager.-Manage export and import business, ensuring all necessary documents are prepared.-Handle human resources tasks, including posting job ads, screening candidates, conducting interviews, hiring, and overseeing training and development for new staff.-Produce company investment briefings and educational training materials.-Write product copy, company profiles, and position brand image.-Manage and operate ERP and NAS systems.-Plan and organize meetings and conferences.
  • Boy Scouts Of America
    International Camp Staff
    Boy Scouts Of America Jun 2015 - Aug 2015
    California
    Internship Experience:-Coordinated various activities with American staff.-Planned and conducted lessons and activities for merit badges in art, environment, and global citizenship.-Organized a Taiwanese cultural workshop to share insights with locals and enhance their understanding of Taiwan.
  • Chyuan Chang Industrial Co., Ltd.
    Sales Representative
    Chyuan Chang Industrial Co., Ltd. Sep 2013 - Jun 2015
    -Generates new leads.-Develops sales action plans to target leads.-Analyzes big data and complex information.-Leads services.-Prepares all necessary documents for imports and exports.
  • Power Point Management Ltd
    Customer Service Representative
    Power Point Management Ltd Oct 2012 - Jun 2013
    -Manage customer relationships and provide service.-Set up invoices accordingly.-Visit and communicate with customers.-Prepare all necessary documents for orders.-Liaise with internal stakeholders.
  • Tamkang University Of Scout Group
    President
    Tamkang University Of Scout Group Jun 2011 - Jun 2012
    -Managed and recruited a team of 20 members.-Led my scout group in organizing 20 activities and training new members.-Developed skills in leadership, communication, activity planning, training, and strategy during this period.

Ruby Chang Education Details

Frequently Asked Questions about Ruby Chang

What company does Ruby Chang work for?

Ruby Chang works for Coupang

What is Ruby Chang's role at the current company?

Ruby Chang's current role is Senior Business Manager.

What schools did Ruby Chang attend?

Ruby Chang attended 淡江大學, 吉林大學.

Who are Ruby Chang's colleagues?

Ruby Chang's colleagues are Yun Jik (Sciuto) Jung, Heng-Yi Lin, 李仕伟, Stefan Dimitrov, 손영기, 백하선, Inhwan Lee.

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