Ruby Giles Email & Phone Number

In my role as Social and Content Lead at SDWM, I manage the social accounts for Maxibon & Drumstick. This encompasses everything from monthly reporting and content calendars to larger brand strategy projects and ideation. This role has a core creative element (which is why I love it!) and allows me to sink my teeth into conceptual ideation, copywriting and brand strategy. I also work across other SDWM clients including TAC and various other Peter's brands.

Melbourne, Victoria, Australia

In my hybrid role at Havas Melbourne and Red Havas, I worked on social media accounts for Toyota, Rafferty's Garden, Fancy Plants (LinkedIn) and did paid social media for Sunsweet Prunes. My day-to-day tasks in my role at Red Havas included:-Monthly Content Calendars, including content creation and copywriting. I use PhotoShop and Final Cut Pro to create the majority of this content, and use these programs daily.-Influencer sourcing and management: I work in influencer… Show more In my hybrid role at Havas Melbourne and Red Havas, I worked on social media accounts for Toyota, Rafferty's Garden, Fancy Plants (LinkedIn) and did paid social media for Sunsweet Prunes. My day-to-day tasks in my role at Red Havas included:-Monthly Content Calendars, including content creation and copywriting. I use PhotoShop and Final Cut Pro to create the majority of this content, and use these programs daily.-Influencer sourcing and management: I work in influencer management primarily for Toyota, and I source talent for short and long-term partnerships.-Social Media Copywriting: For all the brands listed above, I have to write copy which is in-line with each brand's tone of voice, brand guidelines and the content pillars created to bolster the brand's individual identity. This is a core part of my role, and I would say it's my biggest strength in the role. -Monthly social media reports. These reports are generated using tools such as SocialBakers, or natively. I write various insights and rank page performance against competitors, and managing these reports solely has taught me a lot about social media reporting and data management. -Community Management: I do daily community management for all clients listed above, including outward engagement and community growth tactics. -External Project Planning and Adding Value: A huge part of my role is constantly thinking about how value can be added for clients on social, be it through trend reports, social-specific shoots or influencer activity. I'm always trying to keep clients relevant, engaged and part of the wider social community.-Paid Social: Paid social media activity in my role includes boosting posts for clients, boosting strategies and also setting up ad campaigns (for Sunsweet exclusively) and then reporting on the success of these ad campaigns. Show less

Melbourne, Victoria, Australia

In my role at Red Herring Digital, I managed all social media for a number of large and small scale clients, such as Deakin University, KINTO Australia and Taylor Group. My role encompassed creating social media schedules, copywriting, reporting, creating EDMs and social strategy.I worked on a number of social and web content shoots for Deakin Accomodation, which involved strategising on-site content shoots, assisting the creative director and capturing behind the scenes social content.… Show more In my role at Red Herring Digital, I managed all social media for a number of large and small scale clients, such as Deakin University, KINTO Australia and Taylor Group. My role encompassed creating social media schedules, copywriting, reporting, creating EDMs and social strategy.I worked on a number of social and web content shoots for Deakin Accomodation, which involved strategising on-site content shoots, assisting the creative director and capturing behind the scenes social content. As a result of working with Deakin, I have a valid Working With Children Check.I also oversaw and strategised the KINTO Australia launch, which included two photoshoots for advertising and social content, and the roll-out for the launch of this global brand in Australia. In my role at Red Herring Digital, I got a lot of on-ground experience doing photoshoots for social content and overseeing launch strategy. Show less

Melbourne, Victoria, Australia

Working as a Social Media Coordinator at Bolster Digital was my most diverse and exciting role to date. My day to day tasks included creating social media calendars, sourcing influencers, community management across all channels, content creation and setting up content pillars for brand and music clients. I was the go-to person in the agency for pop culture knowledge, influencer sourcing and Gen Z trends and updates. I was constantly learning new skills and exploring new things, such as… Show more Working as a Social Media Coordinator at Bolster Digital was my most diverse and exciting role to date. My day to day tasks included creating social media calendars, sourcing influencers, community management across all channels, content creation and setting up content pillars for brand and music clients. I was the go-to person in the agency for pop culture knowledge, influencer sourcing and Gen Z trends and updates. I was constantly learning new skills and exploring new things, such as creating TikToks and making playlists for clients. Clients I worked with in my role included:-Blundstone: Social media calendars for five separate channels, influencer sourcing, influencer management and contracts, community management for five channels, content ideas and sourcing UGC (User Generated Content) to use across social channels.-Sapporo: Social media calendars, influencer sourcing for campaigns and events, community management and content ideas.-Vanessa Bus: Social media calendars, influencer sourcing for content, community management and talent for TikTok content.JBL: Social media calendars, influencer sourcing for content, community management and talent sourcing.-Linktree: Community management and TikTok creation.-CHANGES Festival: 2019 social media campaign, including social media calendars, posting schedule and community management.-Vue De Monde: Social media calendars and community management. Show less

Sydney, New South Wales, Australia

In the interim between moving back from Berlin to Sydney, and before I relocated to Melbourne, I was employed as a copywriter for The Iconic. This role including assessing and measuring garments in the Sydney head office, and then writing creative and informative descriptions of the garments for The Iconic e-commerce website. This role was formative for me in terms of writing to meet high-level KPI's, and balancing creativity and practicality in my writing. Though I was only there a brief time… Show more In the interim between moving back from Berlin to Sydney, and before I relocated to Melbourne, I was employed as a copywriter for The Iconic. This role including assessing and measuring garments in the Sydney head office, and then writing creative and informative descriptions of the garments for The Iconic e-commerce website. This role was formative for me in terms of writing to meet high-level KPI's, and balancing creativity and practicality in my writing. Though I was only there a brief time before my job offer from Bolster, I learned a lot from copywriting under tight deadlines, working in a large e-commerce company and writing engaging copy. Show less

Berlin, Germany

While I was living in Berlin, Germany during 2017-2018, I worked at Marley Spoon De for the US market. I dealt predominantly with English language customer queries, complaints and feedback. For this role, I predominantly worked with ZenDesk to aggregate emails, Facebook queries and reviews to the website. Despite working in English, our team and office was hugely diverse, with over ten different languages being spoken in the customer care room at any given time. Working for a start up company… Show more While I was living in Berlin, Germany during 2017-2018, I worked at Marley Spoon De for the US market. I dealt predominantly with English language customer queries, complaints and feedback. For this role, I predominantly worked with ZenDesk to aggregate emails, Facebook queries and reviews to the website. Despite working in English, our team and office was hugely diverse, with over ten different languages being spoken in the customer care room at any given time. Working for a start up company in Berlin was invaluable, and I thoroughly enjoyed the international atmosphere and workplace culture. Show less

Sydney, New South Wales, Australia

I began working at Dan Murphy's Digital in customer service, predominantly working over the phone as a customer service consultant regarding orders and product queries. From there, I was promoted to customer care, which was a shift to email and ZenDesk queries and issues, and more escalated customer complaints. Working in customer service helped me to hone my interpersonal skills, and gain invaluable experience dealing with complex complaints and order issues. From my role in Customer Care, I… Show more I began working at Dan Murphy's Digital in customer service, predominantly working over the phone as a customer service consultant regarding orders and product queries. From there, I was promoted to customer care, which was a shift to email and ZenDesk queries and issues, and more escalated customer complaints. Working in customer service helped me to hone my interpersonal skills, and gain invaluable experience dealing with complex complaints and order issues. From my role in Customer Care, I moved into the Social team in the role of Community Management. This involved managing the Dan Murphy's Facebook page, and responding to all DMs, Facebook comments and wall posts. This was my first foray into social media, and I learned a large amount, including how to use Socialbakers, high level community management skills for a large company and audience and crisis/escalation management. Show less

Sydney, New South Wales, Australia

I wrote freelance contributing articles for i-D Magazine from 2015-2016. These included predominantly fashion and culture pieces, with an emphasis on long-form interviews. An example of my work for i-D Magazine can be found attached.

I worked as a contributing writer for Pitch Zine from 2014-2016. I regularly profiled visual artists, creatives and fashion designers for the Pitch Zine website.

Sydney, New South Wales, Australia

I wrote freelance articles for Resident Advisor during 2014-2015. I was sent on a number of assignments, including reviewing concerts, festivals and underground gigs. An example of one of my pieces can be found attached.

Bachelor Of Media In Communication And Journalism

University Exchange Program (Unsw)

Activities and Societies: Kultur Und Technik mit dem Kernfach Kunstwissenschaft A1 German Early English Drama (Freie Universität Berlin)