Ruby Lan Email & Phone Number

香港特别行政区

中国 广东省 深圳

Category Analysis: Assisting the category management team to conduct multi-dimensional category drill-down analysis on over 500,000 Shein SKUs, including SKU richness and seller overlap, to build sourcing strategies.Campaign Operations: Targeted design of campaign plans for each category, promoting an 80% increase in the average conversion rate of the Polish Hot List for each category.Project Management: Assisting the local team in Poland to follow up the “Focus Shop" project, assisting in the process design, implementation and improvement of the project.Weekly Market Reports: Collect information on the Polish market for Polish market sellers, collate relevant product & event data and write more than ten weekly reports on the Polish market.

中国 广东省 深圳

Monitoring key indicators of city capacity improvement and writing more than ten city analysis reports.Develop driver subsidy strategy and continuously optimize it, continuously track the effect, expand more efficient forms of subsidy and achieve a 20% increase in conversion rate.Planning and executing marketing campaigns for several cities, achieving an average year-on-year increase of 2.5pp+ in city prepaid matching rates during the campaign period.Developed city driver frequency enhancement strategies for 14 cities in the Southwest Region, achieving an average increase of 5pp+ in city prepaid response rates and a 26.4% year-on-year increase in the number of drivers who grabbed orders.

中国 广东省 深圳

Strategy Analysis: Collected product prices and their price strategies from various e-commerce platforms, producing more than ten pricing & event plans.Ecommerce Operations: Assisting the e-commerce platform in the design of shop promotion node activities, resource coordination and operational data analysis to promote a 50% increase in transaction conversion rate during the event.Market price control: Planned projects to ensure the price stability of the company's products in response to the proliferation of low-priced scamming in the market, promoting a 400% year-on-year increase in sales.

Postgraduate Degree, Marketing, 3.52/4.3

Bachelor'S Degree, Money, Banking And Finance, 3.3/4