Ruby Lai Email & Phone Number

Taipei & Remote

Business development: Working with marketers to generate target leads and nurturing events to clients who are currently in the sales funnelSales: Presenting, pitching, and promoting services to prospective and current clients to achieve their educational goals and meet given revenue targets.Event management: Hosted and spoke in school events and online webinars to create brand awareness and promote products.Sales administration: record all sales information into Salesforce and generate weekly reports on sales and marketing pipeline.

Taipei City, Taiwan

Client relationship management & new business development.Utilised Javascript, Google Analytics, Google Tag Manager & Data Studio to set up tracking code for website analytics, and to set up dashboards for clients for better work efficiency and digital strategic accuracy. Acted as key contact for the product development team in the USA through email and monthly conference calls.Responsible for project management for new product launch & translation of the SAAS platform to Mandarin.Appointed as the speaker on the new product launch event with 60 attendees, including the prospective clients invited by Google.

Taipei City, Taiwan

Solved client's business issues through market research and data analysis, focusing on branding, digital communication ROI optimisation, brand equity, and advertisement efficacy.Account management and act as key contact for clients.Managed project timeline and worked with cross-functional teams in India, China, and Europe.Project Industry including FMCG, Pharma and Skincare.

Taipei City, Taiwan

Penta organises different summer programmes for international students and is also an agency that promotes oversea programmes into Taiwan and Chinese market for overseas partners.Main duties: - Established new partnerships and coordinated with overseas partners in the UK, USA, CA, AU, NZ, SG, and CN.- Introduced and coached sales department for new products.- Created prints and marketing collateral.- Planned and executed marketing activities. - Activities include hosting and organizing overseas marketing event with a British summer camp partner in China, using celebrity endorsement in marketing event which led to a successful 50 % increase in sales.

Taipei City, Taiwan

- Responsible for summer language programmes from project planning, budget control, people management (recruitment and training of overseas personnel), and project review for improvement. One of the programmes was managed for World Journal - Biggest Chinese newspaper in North America.- Created the training manual and set up SOP for recruitment and orientation which decreased training time and increased efficiency.- Managed and coached 40+ both local and international seasonal employees.- Successfully received second year contract with World Journal due to satisfactory project execution.

Taipei City, Taiwan

- Performed admin work and Introduced and promoted English classes to clients- Dealt with clients enquiries and reported back to senior management for improvement- Assisted in new staff training

Taipei City, Taiwan

- Led a team of eight staff, coordinated with exhibitors and the exposition management team.- Explained and introduced the exhibition to public visitors.- Supported fund-raising event of an NY organisation, tasks including contacting local manufacturers for t-shirt printing, organising local logistics, and sales.- Organised open-house events and speeches given by international architects for the public.

Msc In Management, Distinction

Activities and Societies: Class representative for Economics & Management ScienceDissertation: “An Exploration of User-involvement.

Computer Programming

Web development programming bootcamp in Berlin. Technologies learned including: Javascript, React, CSS, HTML, MongoDB, Node.js & Express.

Bachelor’S Degree, Education

My studies in Education have honed my communication, presentation, and creative thinking skills.