Ruby Ren Email & Phone Number

Shanghai City, China

Branding & Marketing1.Setting up new brands for original design wedding dress for domestic market and overseas separately; making VI plans for company;2.Brand position and pricing;3.Brand sales strategies - rent package strategies and custom-made;4.Marketing plans - new media promotion, like Weibo, Wechat, Red; traditional promotion, like exhibition, magazine;5.Products sales training - products features, like fabric, silhouette, neckline and sleeves and so on; sales skills like how to recommend a customer to choose styles, how to help customer to make decision to place order.6.Products photography and fashion show arrangements;Sales1.Assistant to sales consultant to close deal in store;2.Responsible for sales export, negotiating with overseas customers;3.Looking for cooperated companies or agencies to promote sales, such as wedding photograph studios, make-up studios and ceremony studios;4.VIP customer sales service like company event;5.Checking sales report monthly;6.After-sales checking to keep customer satisfaction;Buyer & Merchandising1.To explore oversea brands which possibly be imported to domestic market;2.Checking order schedule to make sure every customer can get dress on time;3.Due to lover of wedding dress, tried to explore something new and something valued for customers, so we making two-pieces in one wedding dress in 2012, so the customer buy one get two, and she can wear it like two styles on the big day;Extra skills:1.Handwork flowers making;2.Beading and embroidery;3.Sewing, both hand and machine sewing;4.Sketches and PS;

Shanghai City, China

Branding & Marketing1.Evaluating a brand in advance if the brand is suitable for Chinese market; Making marketing research & SWOT analysis;2.Brand positioning – according to each brand to position it in a right place to avoid internal brands rat race;3.Brand pricing - based on cost and brand position, abide by profit margin requirements, making price strategies;4.Brand sales strategies – due to different brands positioning and pricing to make different brands sales strategies and sales channels, including E-commerce, direct stores, franchise stores, KA channel and B2B channel5.Marketing strategies – considering about peak season and brands feature to make marketing plans, including brochure design, poster, windows display, and the most important plans are promotion strategies for each brand.6.Products sales training – new products information, sales skills training, visual display guiding. Meanwhile, checking domestic retail stores monthly is necessary.7.Attending oversea professional exhibition to explore new products, new brands.Sales1.Assigning sales strategies to sales department and E-commerce department; Monitoring sales executive ability.2.Making sales monthly report, quarterly report, semi-annual report and annual report, meanwhile, according to sales report to develop sales strategies and adjust purchasing plan.3.After-sales service support – checking after-sales service report from after-sales department to review quality issues to improve products quality, meanwhile, it’s important to offer after-sales service to keep customer relationship.Merchandising1.Making purchasing plan according to the previous sales and sales forecast;2.Supply chain control – one supplier chain is factory directly (for licensed brands), another way is imported from brands company directly. Cooperated with merchandise department to deal with estimate delivery date to support marketing plan, especially for new arrival products.

Shanghai City, China

The branch office was established by a Japanese company. Specialized in import and export related to wedding studios in Japan, products include wedding album, wedding gowns, wedding accessories, Kimono, crystal crafts, and furnitures and so on.1. Marketing research, and resourcing research.2. Products design and resourcing, such as albums graphic design (e.g Japanese wedding albums, Japanese 3/5/7 Years Ceremonies, Japanese funeral ceremonies, and so on)3. Wedding gowns and accessories resourcing, responsible for communication between suppliers and customers, and tried to offer products meet customers wants.

Fashion Marketing Strategy

Bachelor, Applied English