Ruby Xu Email & Phone Number

Shanghai, China

I. Business Development1. Analyzing and tracking the latest market product information and competitor product information.2. Forecasting hot-selling products and market trends based on market reports, providing directional support for the sales team and RDA team.3. Operating sales digital platform, attracting potential customers based on promotion channels, and converting potential customers into actual sales.4. Tracking the behavior patterns of potential customers on the sales platform, understanding purchasing intentions, and tailoring promotional plans accordingly.5. Assisting the sales department in increasing sales vaule and sales volume.II. Market Promotion1. Formulating annual market promotion strategies and plans according to the annual plan of the Danish headquarters, subdividing the publicity calendar and promotion channels.2. Planning the marketing content for each issue of the digital platform according to current hot products and key promotion products of the company and playing a regulatory role.3. Integrating the content of the digital marketing platform and sales digital platform, adjusting promotional content in real-time to increase the attention of potential customers and realize the possibility of sales conversion.4. Collaborating with the sales department and technical department to promote products and completing the production of sales tools and promotional brochures.5. Annual industry exhibition planning, collaboration, organization, and on-the-ground execution supervision.

Shanghai, China

I. Digital Marketing1. Formulating annual promotion plan for various digital channels according to the marketing department's annual event calendar, including daily maintenance and fan increase campaigns.Coordinating with various BUs under the group (including department stores, clothing, boutique supermarkets, catering, etc.) to jointly publish and maximize the effect.2. Based on the monthly and weekly agenda according to the hot topics of the week, communicating with digital marketing vendor, and implant promotional content through creative content planning and article angles.3. Tracking and analyzing the data, to increase the number of WeChat followers, maintain and convert them into online mall consumers and members.4. Conducting research on the marketing activities and digital marketing strategies of competing products and hot market brands to optimize the group's resource allocation.5. Maintaining and updating group's official website information.II. Media Public Relations1. Formulating an annual media public relations promotion plan according to the annual marketing calendar.2. Preparing and updating the group introduction/market department press kit and group introduction video production.3. Communicating with PR vendor about the angles of the marketing event press releases, review press releases and manuscript releases, collect clippings and analyze ROI.4. Maintaining media relations, media visiting, negotiate suitable media sponsorship activities and follow-up implementation.5. Establishing the group's image and the management's image, arrange interviews for the management.6. Assisting the group's management in handling crisis news and monitor the result.7. Maintaining media database, establishing and maintaining PR documents, and handling other daily liaisons with media PR companies.

England

Key modules: Strategy Management; Accounting and Financial Management; Marketing Consultancy Challenge; Global Managerial Economics; Operation Management; Risk and Crisis Management; Effective and Responsible Leadership; The Intelligent Organization; Managing Organizational Behavior.Dissertation title: How luxury brands use branding strategy to attract millennials.

Shanghai

Shanghai Plaza 66 is a luxury shopping mall and one of Shanghai’s most successful commercial complexes. •Increasing Plaza revenue by 15% by launching 2016 Halloween Campaign, especially for luxury children’ garments.•Organizing "Top Gear" Chinese Version shot in Plaza 66. It was the first time that P66 space had been used for shooting a show.•Assisting the marketing manager in strategy development for marketing promotion, budget planning and implementing initiatives.•Working closely with VIP tenants such as Louis Vuitton, Prada, Goyard and Maje, and assisting them with their marketing campaigns.•Organizing the Mall’s seasonal marketing campaign together with selected agencies; activities included managing deadlines and monitoring project milestones right through to the completion stage.•Liaising with an internal business division, agency partners and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials.•Planning weekly and monthly digital strategy through collaboration with the media agency.

Shanghai

Shanghai K11 Art Mall is the first artistic shopping mall in Mainland China.•Successfully completing the grand opening of Shanghai K11 Art Mall enabling it to become the pioneer in the shopping mall and retail industry. Made a buzz in Shanghai and nationwide. •Successfully organizing the press conference of the Monet Exhibition in K11 Art Mall. The number of visitors reached 400,000 over three months and increased revenue by 20%; also hosted a well-attended Salvador Dali exhibition.•Working closely with PR manager to achieve HQ strategy.•Coordinating press and communications networking in South China.•Preparing press releases and conferences for marketing campaigns and art exhibitions.•Communicating with media and editors for interviews with management and artists.•Ensuring that all features relating to specific brands are published in the correct environment and location.•Communicating, coordinating and supervising the Mall’s PR agency for quality control.

Master Of Business Administration - Mba, Mba

Studying in the second semester and seeking the coming career.

Bachelor Of Science - Bs, International Economics And Trade, Gpa 2.79

Top 10% of major Recipient of 2010-2011 Scholarship Recipient of Model Student Coursework includes Microeconomics & Macroeconomics.