Ruby C Zhang Email & Phone Number

New York, NY, US

New York, NY, US

Seattle, WA, US

• 2/2019 to 4/2023: Marketplace & Supply Chain Optimization
• Product owner of technical services on Amazon Seller Central and Seller Mobile App
• Lead cross-functional teams to deliver selection recommendations and personalized content that help worldwide Brands and Selling Partners grow their businesses in Amazon Marketplace and increase Amazon's operational.
• Led product vision and strategy, defined product roadmap, and led cross-functional teams to make product discovery more relevant, engaging, and fun for our customers
• Launched 0 to 1 social commerce product on Amazon.com and Amazon mobile shopping app used by millions of customers worldwide
• Established shared vision across the company, built consensus on product priorities with leadership and key stakeholders and led cross organizational product development

Glendale, California, US

• Lead PM for Disney Interactive game titles reaching millions of players. Launched games on iOS, Android and Facebook platforms, led product roadmap and strategy with cross-functional teams
• Managed P&L, forecasted target product KPIs and reported product performance to key stakeholders
• Shipped features that increased Retention, Monetization, and User Acquisition by 10% to 30%
• Drove product conception, development and launch of new Disney's mobile game titles such as Disney Hidden Worlds and Disney's Ghosts of Mistwood
• Developed product roadmaps with cross functional team and build consensus on priorities in an agile development environment
• Integrated usability studies, AB tests market research, performance metrics and other analytics insights into product requirements to enhance user satisfaction and optimize product performance

Glendale, California, US

• Managed team scrum in an agile environment to meet product development timeline and achieve product vision
• Designed content and features using Disney Princess, The Haunted Mansion, and Mickey and Friends brand IP
• Collaborated with engineering, art, business intelligence and marketing teams to develop content features that delight players and deliver business goals

New York, NY, US

• Developed and optimized digital media advertising campaigns utilizing mobile, web, and emerging digital platforms to increase brand awareness and user acquisition for a major automotive brand
• Conducted marketplace research to drive directions for media planning (comScore, Nielsen, eMarketer)
• Prepared ad specs for creative agency and implemented campaigns within Atlas ad-serving system
• Reported campaign KPI and metrics to clients and key stakeholders
• Worked with media reps to drive ideas that are strategically aligned with clients' business goals

Los Angeles, CA, US

• Supported theatrical marketing campaigns for 2010-2011 Paramount, DreamWorks and Marvel movie releases including Transformers 3, Super 8, Paranormal Activity 2, Thor, The Fighter, True Grit, Rango, Kung Fu Panda 2.
• Increased Paramount movie websites traffic and retention performance through new content development
• Facilitated internal and external communication with clients and media vendors
• Produced Executive Media Summary for studio leaders and managed department media budget sheet
• Researched and used industry databases (Compete, comScore, eMarketer, Trendrr) to analyze market trends to increase new campaign performance
• Created infographics to deliver 2011 Academy Awards campaign competitive research analysis

• Data mining and analysis of traditional and new media vehicles like newspaper, radio, job recruiting sites, social networks and market intelligence databases (e.g.,comScore, Experian Simmons, Arbitron) to plan.
• Tracked and reported media campaign performances for key clients
• Communicated with internal and external teams and obtained quotes from outside media vendors

New York, NY, US

• Analyzed industry data for U.S. and international markets using databases like eMarketer, Forrester
• Researched industry trends in social media, mobile, digital out-of-home, and gaming fields
• Prepared presentation deck, POV, survey and other marketing related materials
• Conducted marketing field research
• Wrote industry updates and posts for the company blog “The Future of Media”

Project: The Guanxi Revolution: Emergence, Development, and Practices of Chinese Social Network SitesResearched and coded the presence of institutional and commercial groups on Chinese Social Network Sites Researched and coded the strategies utilized by institutional and commercial groups to engage the users on Chinese Social Network SitesProject: Consumer.

Los Angeles, CA, US

• Provide technical and multimedia assistance for professors and student groups

New York, NY, US

• Designed features and interactive content for the launch of the BMW Online Customer Club, an online community for Chinese BMW owners
• Researched automotive industry and the social dynamics of Chinese automotive online communities
• Presented competitive reviews for clients

• Performed website pre-launch testing, planned website content updates, and translated website content from Chinese to English
• Coordinated organizational projects

Researched and Reported Olympics Events during Beijing Summer Olympics

• Published feature articles for the economics section
• Attended news conferences and reported events

Master Of Communication Management, Digital Product Development And Online Communities (Apoc)

Bachelor'S Degree, Business Administration And Management And Journalism Double Major