-Responsible for overseeing all digital measurement tools, including analysis, configuration, and testing, such as Google Tag Manager, GA4, Hotjar, Clarity, VWO, Tableau and LookerStudio.-Develop and analyze dashboards to monitor and enhance the different product funnels.-Conduct A/B tests to support all teams at Wiris in achieving measurable outcomes and gaining valuable insights into customer behavior and preferences.-Propose innovative strategies to enhance customer/client… Show more -Responsible for overseeing all digital measurement tools, including analysis, configuration, and testing, such as Google Tag Manager, GA4, Hotjar, Clarity, VWO, Tableau and LookerStudio.-Develop and analyze dashboards to monitor and enhance the different product funnels.-Conduct A/B tests to support all teams at Wiris in achieving measurable outcomes and gaining valuable insights into customer behavior and preferences.-Propose innovative strategies to enhance customer/client retention and increase the average customer lifetime value.-Optimize existing and propose new approaches to data reporting to facilitate improved team communication and decision-making.-Generate weekly and monthly reports to track performance across marketing, sales, and customer acquisition and retention initiatives. Show less

Agencia de marketing offline y online.-Gestión integral de cuentas de campañas.-Realización y optimización de campañas de Social Ads y Google Ads (SEM).-Diseño e implementación de la estrategia de posicionamiento orgánico para clientes (SEO).-Planificación y desarrollo de contenido para los clientes en redes.-Reporting y análisis de resultados de las diferentes campañas digitales.

Lighting sector e-commerce.-To design and launch multichannel marketing campaigns (Social media, Email Marketing, SMS, Website)-To segment database for targeted marketing activities and customer analysis.-To coordinate strategies in three different countries (Spain, Portugal, France)-To design and apply Customer Retention strategy.-To define and apply Social Media strategy (Posts, FacebookAds campaigns) and keep profiles up to date.-To find and manage affiliates throught… Show more Lighting sector e-commerce.-To design and launch multichannel marketing campaigns (Social media, Email Marketing, SMS, Website)-To segment database for targeted marketing activities and customer analysis.-To coordinate strategies in three different countries (Spain, Portugal, France)-To design and apply Customer Retention strategy.-To define and apply Social Media strategy (Posts, FacebookAds campaigns) and keep profiles up to date.-To find and manage affiliates throught Awin.-To manage and improve the e-commerce website.Other tools used: Google Analytics, Prestashop, Monday. Show less

- To create new sales workflows and optimize existing ones in HubSpot.- To improve existing sales methodologies and implement new ones.- Reporting of different campaigns to supervise inbound and outbound sales teams performances.- Daily rigorous analysis of different sales teams KPI’s- Other tools used: Zapier, HeidiSQL, Google Spreadsheets

Classifieds marketplace.-To create and apply multichannel marketing campaigns (Email, Push App, Web Push). -Daily report and analysis through tools such as Tableau, Adobe Analytics.-Worked with marketing automation platforms such as Braze.-Other tools: Jira, Confluence.

Fashion sector E-commerce. Currently sold.- To find new market opportunities.- To analyze company’s customers and competitors.- To configure and optimize the scope of advertising using tools such as Facebook Ads.- To control and supervise the company`s analytics (Google Analytics, Shopify).- Social Media managing.- Email Marketing campaigns.

Enrolled in a SAP BI BPC Project in the Natural Resources Industry.- To design and optimize finance processes.- Business flow analysis.- Database administration with different modeling technologies (Ex: Eclipse).- Database maintenance (SAP BW).- Querying and reporting using Query Designer and Analysis for Office.