Essentially a marketing reporter covering all aspects of 4Ps while interacting with brands and industry spokespersons, to create great stories/articles on the Indian marketing world. My stories in Pitch help marketers and interested readers understand the complexities of the Indian marketing world; help them demystify marketing jargon and caution them about challenges in this space. I also talk to brand experts/analysts to add value to any emerging trend. I have helped Pitch organize and conduct Marketing Conferences and Symposiums and been an active participant in the same. As part of my responsibilities, I attend press conferences and conduct one-on-one interactions with CMOs and brand managers.