Ruchita Mahimkar Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

After spending a decade in Marketing, I've chosen to be on this side of the table where I'd be enabling customers to understand the efficacy of CleverTap.

Mumbai Metropolitan Region

- Currently leading the Hotels vertical by strategizing the content bank and deploying it usingdifferent channels like Email, SMS, & App Inbox- Strategizing the user flow for Co-branded cards for the new & existing users- Responsible for end-to-end communications for an upcoming App, from welcoming the users tillthe uninstalling

Mumbai, Maharashtra, India

● Leveraged Web notifications to increase the leads resulting in 4X growth in the Lead to Pay metric● Initiated omni-channel Lifecycle journeys for different programs by nudging users down the funnel and eventually leading them to payment● Started engagements on Mobile App by leveraging different free courses, cross-selling, and engaginginactive users at different intervals● Churning weekly reports to be reports to the Senior Management

Mumbai, Maharashtra, India

- Handling Customer Outreach Marketing in its entirety for different channels like Push Notifications, In-App Notifications, SMS & Emailers, Web Notifications & Browser Notifications- Crafting omni-channels journeys for purposes like onboarding users, retention, offer awareness and app-uninstalls- Leveraging user behaviour data for better clustering, AB testing, and optimizing the reach- Monitoring the effectiveness of the current campaigns & strategizing new ones across channels vis-a-via to the key business metrics- Regularly being in sync with the design team & the content team to walk the thin line of not being link baiting yet being intriguing- Initiating projects with the Engineering team leading to the betterment of the Push notification channel, tracking progress & implementing corrective measures, if any

Mumbai Area, India

I'm aboard on a rollercoaster ride, and the rollercoaster is named 'Startup Life'. :) I've always heard that you'll need to shuffle hats when you commit to a startup but I did not really realise it, until Pricebaba.I currently handle Email Marketing and Mobile Marketing (Push Notifications) for Pricebaba along with Social Media Marketing. I occasionally churn some homegrown data for interesting insights and publish reports as and when time permits.

Andheri.

Working at Fruitbowl was a great experience. I came on the other side of the platform which was definitely not as easy as just scrolling your timeline or quickly tweeting your thought.I understood that content is the key. I used to strategize content which included preparing monthly content banks including competitions, contests, etc, brainstorming with the designer on interactive graphics and eventually executing it. When times demanded, overlooking the SEO work of my responsible brand. Apart from this, I use to satiate my creative hunger by writing my insights and thoughts on the company's blog. I was responsible for the social media presence of Reliance Young Energy Savers, HopShopDrop, YFC, Reliance Metro,Spaces, etc across all platforms.

Content:- Content Development for Wishberg.com- Execution on different digital platforms.- Creating interactive ways for engagement.

Intermediate Spanish, Qualitied Level 3 - 77%

Bachelor'S Degree, Bachelor In Mass And Media.

Secondary Education

Primary Education