Rueann Dass Email & Phone Number

Malaysia

Global

Global

Built product content strategy to engage, acquire and retain customers through the continuous discovery of innovative tech products and their benefits, including new product launches.Developed product-first marketing content by translating deep product understanding into creative, easily digestible formats in line with brand tone and voice. Worked.

APAC & EMEA

Regionalized global brand & content strategy to ensure organic lead generation is performing for APAC and EMEA markets.Conceptualized & produced marketing collateral and campaigns for customer-facing channels to achieve top-funnel awareness and organic acquisition.Led rebranding projects for two verticals across APAC and EMEA, and worked with a team to.

APAC

Ideated creative branded content strategy and storytelling narratives to meet the needs of global clients.Developed campaign pitch decks supported by industry data and in-depth research to ensure success for sales and production teams.

Malaysia

Developed content and growth strategy to increase traffic and engagement, driving 50+ million monthly viewership and improving brand perception & ad sales performance for 8 platforms under the group.Worked on strategic framework and proposals for investment and partnership projects with MNCs and government bodies. Managed a lean team in:- Crafting digital.

Malaysia

Led product marketing & operations for Huawei AppGallery, managing 5.5+ million users. Planned and executed growth campaigns to drive awareness, user acquisition and retention for the app marketplace: - Achieved the Most Creative Campaign award for Huawei Mobile Services across APAC - Demonstrated impact in +400% app downloads increase and +5% new paying.

Organic content strategy for Malay Mail’s digital publication. Handled branded campaigns for various clients in strategy planning, content creation, campaign success aswell as account management.Set up cross-functional campaign processesacross Editorial, Social, Strategy, Campaigns and Salesdepartments.

Singapore

Established editorial and social calendars as a content marketing strategy for traffic growth and product optimisation in Singapore and greater Kuala Lumpur regions.Led branded content creation for industry partners like OCBC, UOB and Grab, F&B groups and independent restaurant brands.Worked on marketing, PR and product content across native, social and.

Southeast Asia

Worked on the brand’s in-house print and digital publication ‘The Deck’ as Managing Editor and Writer.Produced product and social copywriting for four fashion and F&B concepts under the group at the time.Handled PR & media writing and distribution channels for bi-monthly product launches and events.