- 26 years of experience as a Creativity Expert.- Designer at Heart in the Branding Industry. - 21 years as entrepreneur with my company - Rui Catalão Atelier former BÁ Studio - creating the best storytelling to help companies change for the better.- 2 years as Associate Consultant for FigTree / Prophet- 2 years working as designer for ID a Wolff Olins / BBDO joint venture.- 6 years as editorial designer for some of the best newspapers in Portugal.Main characteristics:- commercially-minded- strongly entrepreneurial- creative strategist- design driven - portuguese / spanish & english speakingSince 2002 I have been working with my team to develop a Brand Story Telling for the most diverse organisations. Pharmaceutical companies, Law Firms, FMCG, Telecommunications, and Retail.Some of my best cases:- creating the telecommunications startup "Oniway" with a full marketing program (brand strategy, brand activation, and retail environments). This company was shared operation between EDP (national electric grid) and BCP (biggest private bank)- working closely with "Yamaha Music" creating a Pipeline and Development system that helped, the business grow from 2 million to 6 millions euros in 4 years. - Defining the brand strategy and brand activation for "Ponto Electrão". The collection points for WEEEs - Waste from electrical and electronic equipment. A project very successful that reached more than 800 collection points in the country.Those companies and others that have been part of my professional life for the last 18 years gave me the opportunity to deepen my expertise in Brand Positioning, Identity Development and Strategy Implementation.I also hold a degree on: - Digital Marketing - (Católica University)- Entrepreneurship & Innovation Management - (Católica University)- Strategic Marketing - (Católica University)- Graphic Design - (IADE)