Robin Lu Email & Phone Number

Los Angeles, CA, US

Culver City, California, United States

Boston, Massachusetts, United States

• Take charge of client communication, photo shoots, editing, publishing, and studio management
• Worked with a total of 45 clients to this day, including photographing fashion models, architecture, events, and landscapes as well as filming mini-documentaries
• Designed (e.g. site and prop selection, lighting design, camera movement, and wardrobe) and filmed 27 cover videos for Phantom, a local dance group in Boston and received 150,000+ views

Chaoyang District, Beijing, China

• Designed and produced marketing plans and materials for imported films
• Drafted and presented marketing campaigns and go-to-market plans for 3 shows and films, including Peter Rabbit and Twisted Metal
• Planned and executed marketing campaigns and offline events for four TV series and two movies, including the TVOD period for Spider-man: Across the Spider-verse
• Supported Sony Pictures Beijing Screening, engaging with over 70 clients and 15 media streaming platforms

New York, New York, United States

• Worked on multimedia news publications, including articles, videos, and reports, utilizing and mastering tools like Adobe Experience Manager, Salesforce, and Adobe Creative Suite
• Composed, laid out, and published public-facing reports, newsletters, and marketing emails
• Maintained the company landing page and insight page
• Pioneered and curated professional service podcasts covering topics such as the environment, energy, and globalization
• Reviewed and updated the MMC Brand Guide, and developed templates for future use

Boston, Massachusetts, United States

• Crafted 15+ employee training and information videos and published 36 knowledge base articles
• Created 5 standard animations serving as templates for the company’s website and videos
• Designed 50+ logos and infographics for videos, knowledge base articles, and brochures

Greater Boston Area

• Organized events, information sessions, and meet-ups on campus for international students
• Compiled an international student handbook containing essential information on visas, vaccinations, campus life, and more
• Advised international students on academic and non-academic matters, addressing their issues and concerns

Beijing City, China

• Worked as an integral team member to direct China Central Television’s Traditional Instrumental Competition and achieved a viewership of 10+ million
• Organized information from 3,000+ applicants for the first round, invited 50 judges to review each applicant’s video submission, contacted 300+ semi-finalists regarding their availability and lodging
• Directed the three-week long semi-final competition, worked with 2 senior floor directors regarding scheduling, lighting, seating, camera positions, and etc., and edited the episodes in preparation for TV broadcast and.

Beijing City, China

• Designed and edited promotional videos for numerous games (e.g. motions, scenes, 3D camera movements, and plot) and worked closely with the Game Design Team to discuss plots and draw storyboards, resulting in 3+.
• Published weekly posts for NetEase’s social media accounts, increasing overall traffic by 10%
• Responded to 2,000+ comments and questions from social media accounts and posted 50+ comments per week

Beijing

• Designed, Developed and Delivered 4 package designs of a world-selling beverage
• Made and Published marketing materials including posters, video ads and board ads

Beijing City, China

• Edited 3 articles in the art and culture chapter of the printed and online magazine
• Traveled to 5 provinces in China to gather interviews, photos and explore topics

Master Of Science - Ms, Digital Media, Business In Entertainment, 4.0/4.0

Activities and Societies: Certificate in the Business of Entertainment Involvement: •USC Photography Club •USC Club Sports - Women's Frisbee

Bechelor, Communication And Media Studies, Ui/Ux, Physics, Gpa: 3.7

Activities and Societies: •Minor in Interaction Design •Minor in Physics •NU Chinese Students and Scholars Association [Director of.

Other, High School/Secondary Diplomas And Certificates, 3.86/4.0

Activities and Societies: • Gewu House board member • School Prefect Member • Women's Soccer Team Member • Gewu House Soccer Team Captain.

Junior High, Top 10%

Activities and Societies: School Drama Club School TV Station