- Develop national marketing strategy and action plan; Implement marketing plans and coordinate with marketing colleagues from 9 branch offices; Support branch offices with their marketing efforts;- Work with IT to develop website and apps, from collecting demand, designing new feature, communicating with management and relevant colleagues, to new feature launch and promotion;- Train staff on website backend functions and on marketing;- Develop social media: Built wechat account… Show more - Develop national marketing strategy and action plan; Implement marketing plans and coordinate with marketing colleagues from 9 branch offices; Support branch offices with their marketing efforts;- Work with IT to develop website and apps, from collecting demand, designing new feature, communicating with management and relevant colleagues, to new feature launch and promotion;- Train staff on website backend functions and on marketing;- Develop social media: Built wechat account from 0 to over 12k followers; LinkedIn company page followers increased from less than 2k to over 12k;- Organised 25 events on marketing-related topics;- Manage digital platforms such as e-newsletter system, wordpress, advertising management, website analytics;- Other marketing related tasks such as design banners and brochures, produce promotional videos, compile website and marketing reports; order marketing materials and gifts. Show less

- Lead on managing social media, organising events on marketing-related topics, training staff and developing some website projects.- Support marketing manager with other tasks and take manager’s role during her maternity leave.

- Support marketing manager with social media, newsletters, website content update, event organising and logistics.- Support publication team with publication projects coordination.

- Email marketing: created and sent out email campaigns.- Created a welcome email which enabled clicks/unique open rate raise from 14.3% to 25% (data obtained 7 Nov from MailChimp).- Updated KPIs spreadsheet and graphs every week.- Wrote website FAQ page, company website blogs.- Created and managed Yahoo! Pipes to filter articles for website content.