Rui Marcelino

Rui Marcelino Email and Phone Number

Head of Digital Strategy | Funnyhow Agency @
Rui Marcelino's Location
Lisboa, Lisbon, Portugal, Portugal
Rui Marcelino's Contact Details

Rui Marcelino work email

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About Rui Marcelino

🚀 Strategic Visionary | CEO & Founder | Global Project ArchitectFor the past 15 years, I've been at the forefront of managing exhilarating digital projects, driving business transformations, and pioneering innovative ways to captivate audiences.🌐 CEO & Founder | Performance Sales (now WYPerformance) | (2011-2021)As the visionary leader of Performance Sales, I steered the transformation from a local agency to an international powerhouse. With an exceptional team, we delivered impactful digital projects for global heavyweights like the European Commission, Bank of America, MSD, Fresh Delmonte, Mercedes, and more, spanning diverse business verticals.💼 Current: Crafting Digital Success Across ContinentsToday, I collaborate with a diverse portfolio of brands, crafting integrated digital marketing projects across the USA, Europe, and LATAM. I'm not just a consultant. I'm also a mentor, guiding entrepreneurs and fostering the growth of startups.🔍 Key Focus Areas: Digital Transformation | E-commerce | Integrated Media | Data Analytics | AI | Blockchain | Marketing AutomationSpecializing in an integrated approach, I thrive on the dynamic intersection of digital transformation, e-commerce, integrated media, data analytics, AI, blockchain, and marketing automation. Constantly evolving, I find joy in learning and researching the latest in AI and blockchain.🌍 Connecting Globally, Learning ContinuouslyBeyond a job, my journey connects me with incredible individuals worldwide, allowing me to share and receive diverse experiences.

Rui Marcelino's Current Company Details
Contractor (Hexa Intel + Funny How + Velcro)

Contractor (Hexa Intel + Funny How + Velcro)

Head of Digital Strategy | Funnyhow Agency
Rui Marcelino Work Experience Details
  • Contractor (Hexa Intel + Funny How + Velcro)
    Digital Business Strategy
    Contractor (Hexa Intel + Funny How + Velcro) Jun 2023 - Present
    San Francisco - Riyadh - Lisbon - Amsterdam - London - New York
    Digital Marketing, Blockchain, AI
  • Emma – The Sleep Company
    Digital Optimization And E-Commerce (External Consultant)
    Emma – The Sleep Company Sep 2021 - Dec 2021
    Lisbon, Amsterdam, London
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  • Wyperformance
    Ceo - Partner
    Wyperformance May 2011 - Aug 2021
    Lisbon Area, New York, San Francisco, Amsterdam
    Be it acquisition, loyalty, or cross/up-selling strategies, we generate a high impact across all business goals, supported by proprietary methodologies. This is because our approach to digital marketing is not focused on the development of digital campaigns, but on the creation of long-term relationships. Data is in our DNA, the pilar that sustains every strategy we develop. Together with our clients, we design and implement disruptive and efficient experiences to satisfy the greatest needs of the brand, the users, and the community.I developed projects, side by side with clients like Bank of America, The European Comission, MIT, GSK, MSD, Santander and other key global brands, optimizing their digital strategy. - Competitive Intelligence - Digital Strategy - Marketing Automation- Cross Channel Marketing- Digital Advertising- Media Buying - Web Analytics - Search Engine Optimization - E-Commerce- Social Media
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  • Gomobbi
    Ceo - Gomobbi
    Gomobbi Dec 2016 - 2019
    Lisbon Area, Portugal
    As a founding Partner and CEO, I spearheaded a transformative initiative within a Mobile Marketing Optimization Platform, intricately designed to elevate the performance of APP Developers, Content Providers, and Online Media Owners. Under my leadership our teams meticulously crafted to implement highly effective subscription campaigns and performance marketing strategies. As both CEO and partner, I not only conceptualized the strategic vision but also actively played a hands-on role in the implementation of campaigns aimed at driving mobile subscriptions and optimizing performance metrics. Through this joint leadership effort, we significantly contributed to the platform's mission of empowering digital entities to thrive in an increasingly competitive landscape. This experience deepened my understanding of the dynamic intersection between technology, marketing, and user engagement in the rapidly evolving mobile ecosystem.
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  • Banco Best -Grupo Banco Espírito Santo
    Senior Digital Marketing Manager
    Banco Best -Grupo Banco Espírito Santo Oct 2010 - May 2012
    I had the privilege of working with Banco Best, an innovative financial institution. Specializing in Digital Banking, Asset Management, and Trading, the bank has been at the forefront of financial technology.I implemented a highly successful client acquisition strategy through digital channels, seamlessly integrating with various bank teams. This collaborative effort led to a remarkable increase in both the volume of acquired clients and the cost-effectiveness of acquiring strategic bank products. My responsibilities included managing: Digital Media, optimizing conversion rates, refining content, enhancing search engine visibility, and overseeing client acquisition. Additionally, I played a pivotal role in client retention, cross-selling, and upselling initiatives. Digital StrategyDigital TransformationMedia Management Affiliation ManagementeMail MarketingPerformance Marketing Marketing Automation
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  • Google
    Google Trainer: Search Advertising And Seo
    Google Feb 2009 - Mar 2011
    As a Trainer for Google Ads and SEO, I had the privilege of leading educational initiatives within these pivotal digital marketing realms. My role involved equipping individuals with the knowledge and expertise necessary to navigate the intricacies of Google Ads and optimize their online presence through Search Engine Optimization (SEO).In this capacity, I facilitated immersive learning experiences, combining theoretical insights with hands-on practical training. Guiding participants through the nuances of effective advertising strategies on Google and the art of optimizing websites for search engines, I witnessed the transformative impact of empowering individuals with the skills essential for success in the ever-evolving digital landscape. Being a part of Google's training initiatives allowed me to contribute directly to the professional growth and proficiency of learners in the realms of digital advertising and SEO.
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  • Timwetech
    Senior Manager - Digital Advertising
    Timwetech 2009 - Feb 2011
    Europe
    I specialized in maximizing business impact through performance marketing projects, offering turnkey solutions that leverage open technology, global connections, industry expertise, and local insights. Managing projects for global brands across EMEA, LATAM, and APAC, I ensure impactful results that transcend regional nuances. My commitment lies in delivering innovative solutions for clients, driving success in a dynamic and globalized market.
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  • Verlag Dashofer
    Marketing Manager
    Verlag Dashofer May 2007 - Jan 2010
    Verlag Dashöfer is an e-learning platform that organizes professional seminars and conferences also offers online magazines and manuals. I managed digital transformation programs and digitized the company core business, building state of the art digital platforms and media programs. - Content Management- Online and Offline Marketing campaigns; - SEO and SEM strategies; - Google Adwords campaigns management;- e-Newsletters Department Supervisor;
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  • Verlag Dashöfer Portugal
    Marketing Manager Jr,
    Verlag Dashöfer Portugal 2007 - 2008
    Direct Marketing Digital AdversingeMail Marketing
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  • Leo Burnett
    Media Planner
    Leo Burnett Jul 2004 - May 2006
    View

Rui Marcelino Skills

Digital Marketing Google Adwords Sem Online Advertising Email Marketing Marketing Management Mobile Marketing Seo Advertising Ppc Social Media Marketing Content Strategy Marketing Affiliate Marketing Direct Marketing Digital Strategy Search Engine Marketing Copywriting Campaign Management Media Planning Marketing Strategy Business Strategy Business Development Strategy Team Management Web Analytics Team Leadership Pay Per Click Marketing Communications Management Google Analytics Media Buying Market Research Negotiation Search Engine Optimization Online Marketing Search Advertising E Commerce Digital Media Social Media Newsletters

Rui Marcelino Education Details

Frequently Asked Questions about Rui Marcelino

What company does Rui Marcelino work for?

Rui Marcelino works for Contractor (Hexa Intel + Funny How + Velcro)

What is Rui Marcelino's role at the current company?

Rui Marcelino's current role is Head of Digital Strategy | Funnyhow Agency.

What is Rui Marcelino's email address?

Rui Marcelino's email address is eg****@****ail.com

What is Rui Marcelino's direct phone number?

Rui Marcelino's direct phone number is +3519676*****

What schools did Rui Marcelino attend?

Rui Marcelino attended Universidade Católica Portuguesa, Iade - Creative University, Mit Sloan School Of Management.

What skills is Rui Marcelino known for?

Rui Marcelino has skills like Digital Marketing, Google Adwords, Sem, Online Advertising, Email Marketing, Marketing Management, Mobile Marketing, Seo, Advertising, Ppc, Social Media Marketing, Content Strategy.

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