I am the founder of HeLtiar, a health tech startup focused on helping people in Africa achieve their specific dietary needs and overcome obesity and weight management challenges through science-based techniques, supervised by professionals, and driven by innovation and technology.We offer consultations, personalized programs, group memberships, and comprehensive nutrition assessments conducted by dietitians, nutritionists, and other healthcare providers.Additionally, we have HeLtiar Mart, a subsidiary of the company. Our goal is to provide a wide array of health and wellness products—both consumable and non-consumable—from around the globe, leveraging exclusive partnerships and tech-enabled solutions for supply chain optimization.I also have 7 years of experience in digital marketing and communications, specializing in managing social media, crafting engaging content, and developing effective strategies for brand growth. I’ve successfully collaborated with diverse brands like Vitavidanaturals, PearlsbyRay, Hervivehomes, Nisabaah, Amina Zaid Label, and more.My expertise includes marketing strategy, Facebook Ads, Google ads, Copywriting, brand communication, storytelling, and the creation of impactful strategies that enhance visibility and engagement. I've delivered exceptional results by leveraging data-driven insights, SEO best practices, and compelling storytelling techniques.Let’s create HeLtiar Africa together—a future where everyone has access to health solutions and the support they need to achieve the best health. Together, we can revolutionize health and wellness across the continent _______ one step at a time.
Heltiar
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FounderHeltiar Aug 2024 - PresentLagos State, Nigeria
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FounderHealthyqueen Sep 2018 - PresentLagos, Lagos State, NigeriaRelaunched as HELTIAR in August 2024.HealthQueen is a growing community dedicated to helping Africans achieve health and wellness while fostering sustainable eating habits. We also advocate for Mental Health in workspaces across Africa. HealthyQueens.coLed brand management across social media and our Membership Hub, Utilized an effective content marketing strategy to drive community growth, engagements, brand awareness, and partnerships for building the HQapp.Educate 800+ HealthyQueens to access resources and information for lasting health and well-being.
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Digital Marketing ManagerVitavida Naturals Jan 2023 - Oct 2023United StatesDigital Marketing Manager | VitavidaNaturalsDeveloped and executed a comprehensive content strategy, creating diverse content pillars: educational, informational, entertaining, User Generated Content, and sales enablement copywriting.Grew social media page & identified key metrics across all distribution channels, and tracked KPIs for informed decision-making.Collaborated with the VVN brand design manager, resulting in increased brand communications to ideal customers and heightened brand awareness.Managed & shared content across other social media platform to enhance brand visibility and engagement.Worked closely with the founder of vitavidaNaturals to develop and implement strategies for content creation and brand communications. -
Brand Communications ManagerSupremarts Jun 2021 - Sep 2022Brand and Marketing Communicator | Supremarts Limited - Spearheaded impactful copywriting for LEAP AFRICA crowdfunding campaign- Successfully negotiated a landmark deal, resulting in an outstanding growth for Supremarts.- Coordinated brand communication activities, amplifying the company's message, and hosted Agriculture Week event on social media.- Proactive online sales closer, reaching out to numerous potential clients daily, securing their details, and booking further meetings. Achieved a 70% success rate in converting potential leads. -
Content Marketing ManagerNisabaah Apparels Limited Jun 2020 - Aug 2022Lagos, Lagos State, NigeriaContent Marketing Manager | Nisabaah Researched and executed a comprehensive content strategy, creating diverse content pillars: educational, informational, entertaining, User Generated Content, and sales enablement copywriting. resulting in a 30% month-to-month growth.Crafted compelling visuals and engaged with followers to build trust.Edited Nisabaah Podcast, achieving a 70% surge in streams and one year recognition by spotify
Rukayat Adebayo Education Details
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Chartered Marketer -
Marketing -
Global Cambridge CollegeAlevel -
Clinical Nutritionist
Frequently Asked Questions about Rukayat Adebayo
What company does Rukayat Adebayo work for?
Rukayat Adebayo works for Heltiar
What is Rukayat Adebayo's role at the current company?
Rukayat Adebayo's current role is Founder of HeLtiar • Building Africa Leading Weightloss and Health Transformation Company • Digital Marketing/Social Media Specialist for B2C & SaaS.
What schools did Rukayat Adebayo attend?
Rukayat Adebayo attended Cim | The Chartered Institute Of Marketing, Kwara State Polytechnic Ilorin, Global Cambridge College, The Health Sciences Academy.
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