Rupak Sengupta Email & Phone Number

Kolkata Area, India

• Championed efforts to create competitive advantages after applying industry best practices in order to decrease high costs & increase profitability with aim to ensure operational excellence.• Essayed a success story by generating incremental growth in readership numbers to maintain market leadership despite tough situation in print media industry.• Deftly ideated along with the advertisement department and implemented innovative marketing ideas to increase readership, strengthen the brand leadership position and regain lost market share.• Adroitly adopted industry best practices to bring about changes to trade marketing and expand distribution network to strengthen market presence for each brand in the market segments.• Played a pivotal role to streamline and revamp the entire subscription management system and ensure better sales efficiencies through higher cost effectiveness and improved productivity.• Merited for driving continuous process improvements to smoothen workflows with 24x7x365 coordination with other departments including brand, editorial and production to enable seamless reader experience.• Successfully launched the ABP school edition in Bengal through a series of product demonstrations and presentations in different schools to target the student community.• Scripted a success story by increasing the market share and strengthening the brand equity of ABP & TT to propel the brands to the next higher level of growth.• Effectively identified relative weaker markets and customized action plan to increase market share. • Credited for multi- tasking and coordinating with other functions to create tailor-made events to improve brand recall among consumers as well as came up with new ideas for special supplements.• Displayed excellence to orchestrate the launch of 13 PwP (paper within paper) editions in Bengal along with efforts to guard the brand leadership for ABP and Telegraph in West Bengal against the national leader the Times Group.

New Delhi Area, India

• Successfully setup entrepreneurial start-up venture with project planning to launch healthcare e-commerce portal to provide 360 degree healthcare solutions to consumers, enabling online booking of diagnostic tests as well as book doctor appointments to take necessary advice from medical professionals through the online mode.• Exhibited exemplary performance to set up KRAs, motivate, train and extend guidance to build teams to offer excellent sales and marketing support together with effective team leadership.• Played a stellar role to map the customer needs to conceptualise, conceive, design and implement a unique online portal for diagnostic appointments and other needs of patients which received tremendous response. • Promoted breakthrough innovation to offer online platform enabling patients at click of a button to reach doctors, do their tests in nearby localities at best available rates, completely doing away with all physical copies of prescriptions and test reports and thereby managing end user accounts in the cloud without facing much difficulty. • Demonstrated business acumen to track local competitor activities, explore counter measures & assess scope to expand business to clock 1000 new customers for the health card within first 3 months. • Effectively build product architecture to provide online support to help doctors maintain diagnostic and medical records of patients online which was well recognised by the doctors and their associates.• Exhibited dynamic leadership style to build strong stakeholders relationships and explored scope to expand beyond markets in Delhi to cater to millions of Indians in a much better way using this latest innovative technology. • Innovatively promoted the portal and business offering through RWAs to increase awareness of the company as well as used latest tools to generate high ratings in Google Analytics and portal ranking within 10000 in Alexa.

Kolkata Area, India

• Duly rewarded for exemplary performance in the Times Group, the largest media conglomerate with fast track career progression after getting highest rating continuously.• Made significant contribution to spearhead the entire business operations with P&L responsibilities starting from creation of new dealership to manpower planning, recruitment, induction and allocation of territory.• Ably handled a branch with annual turnover of Rs. 100 Cr. and managed full portfolio of publications both newspapers and magazines.• Successfully launched The Times of India - Kolkata edition in 2000, dethroning the No.2 English daily publication within no time and closing the gap with the market leader No.1 publication TT within a span of 5 years.• Instrumental in the highly successful launch of ‘Ei Samay’ a Bengali daily in Kolkata market with unprecedented success to eventually become the No.2 Bengali daily while facing highly competitive business climate.• Displayed exemplary performance by offering strategic directions to create effective promotion campaigns to garner more market share of ‘Ei Samay’.• Scripted a success story with the launch of The Times of India school edition.• Made noteworthy contribution to design strategic plans for sales & marketing and promotion campaigns through events and more activation programmes to increase readership of brand and attain sales revenue targets.• Initiated process changes for complete overhaul of the DSP- Direct Sales Programme, to make it more effective and market driven which played a major role in overtaking competition to become the No. 2 in Kolkata as well as close the gap with the No.1 daily.• Credited for introducing online payment system for all business associates with strict NEFT compliance.• Set high performance benchmarks by rationalizing all transport logistic operations leading to higher process optimization with resultant cost savings and improved delivery timing.

Kolkata Area, India

• Ably framed marketing strategies to launch the country’s first neem based insecticide Achook with resounding success.• Skillfully revamped dealer/ distributor management and recommended break up of big distributors and appointed new mid size distributors for better market width and depth to penetrate and expand into new geographical territory.• Introduced proper PJP for the sales force to track their activities and designed daily competition monitoring system apart from the daily sales reporting system to meet corporate goals.• Adroitly monitored market trends, tracked competition behaviour and thereafter assigned proper KRAs for the dealer sales force in order to motivate them to do better and accomplish numbers for each item in the product mix.

Kolkata

• Spearheaded business development initiatives and adopted market penetration strategies to propel demand and monitor product portfolio to accomplish profitability & revenue growth targets.• Studied sales pattern & market trends to hold on to the market leadership position for brands-Metacid & Metasystox.• Scripted an impressive success story by restructuring & streamlining market operations to substantially increase market share in weaker districts of Bengal, namely Malda & Murshidabad.• Displayed excellence to ably analyse customer insights along with mass demonstrations in paddy field of Burdwan district in Bengal to promote Metacid and declare it as ‘Metacid Zone’.

Post Graduate Certification In Business Management, Business Management, 6.3/8 Oagp

B.Sc (Agriculture - Hons.), Specialisation In Agricultural Economics, First Class

•Graduated in Agriculture with specialization in Agricultural Economics

Higher Secondary, Science, First Class

Secondary, Star Marks

Activities and Societies: Represented school team in Football & Cricket