Rupal Panchal Email & Phone Number

Dubai, United Arab Emirates

Market Strategy & Planning lead for P&G's Femcare care brand - Always for MEA - Responsible for Sales delivery & Trade budget owner in UAE/ Qatar - Part of the commercial team managing product and commercial innovation plan from concept ideation to market launch. Responsible for designing sales go-to-market strategy for upcoming innovation pipeline in next 24 month horizon- Core Team developing Industry 1st AI assitant for Instore merchandizers to drive instore productivity & category growth

Co-creating category growth plans by strong customer relationship, aligning customer strategy with company strategy, leading & executing Annual JBP, Quarter Value Planning , customer property partnership & winning with key shopping events• Device share gain plans by defining where to play & how to win strategies primarily driven by strategic portfolio choices, predictive market forecasting, devicing right pricing, delivering perfect stores & formulating competition defence plans• Responsible for account P&L, driving Spend Effectiveness & Fund Management to grow business faster than category profitabily. Manage internal controls systems & stewardship for the account centrally• • To drive brand Initiaves- New Launches to help deliver primary revenue , distribution & instore merchandizing targets• • Formulate & implement Tier 3 MR GTM Roadmap to enable P&G with first movers advantage over superior instore presence leading to sustainable growth• Extensively working for building capability of Instore Team organization to drive sales fundamentals and deliver perfect storeAchivement:• Awarded Rookie of the Year for 2019 for 360 degree Business Turnaround of P&G Business in Tesco-Star Bazaar & Wellness Forever• Grew Reliance Retail business at 140 IYA, 7 Points ahead of the category• Delivered share gain Reliance Retail in 7/11 categories• Led & executed JBP, driving mutual goals• Templatized identification mechanism of high potential chain stores in India for MR Transition by creating Tier 3 Play Book• Identified 43 chain stores with MR transition Potential and fully transitioned Wellness Forever chains of stores into MR, negotiating trade terms with account and grew the business 2.5X in 12 Months

Roles & responsibilities :- Development & execution of relaunch brand strategy, delivering of top line numbers and managing brand P&L- Leading a team of 9 resources including Sales, Marketing, Supply Chain, Packaging team, Product Development and Vendor Management professionals to drive sales, inventory management and product availability at both warehouse level and store level- Managing Trade and Consumer activation spends. Development of POSM and leveraging planogramming & merchandising solutions to drive brand communication, increase brand awareness, imprint ,brand visual identity,in-store visibility i-Channel Development and Distribution Expansion- Regular data analysis and market visits to develop understanding of market, retail landscape, competitve framework and drawing consumer insights to strengthen brand’s relevance along with analysis to work on market assessment viability of future launchesThink Skin Achievement :- Devised the go-to-market strategy for the brand and successfully launched it across 3,500 retail stores in Formats like Big Bazaar, Easy Day , Heritage, Nilgiris and Online Channel like Nykaa, Paytym and Amazon-Gained volume share of 40% and becoming No.1 Bodywash across physical retail formats. Achieved sales turnover of 2 Crores in three months

Gruezi Roles & Responsibilities• Independently lead the pilot project that emerged out of strategic alliance with Switzerland’s largest chocolate manufacturer Frey Group from conceptualization to last mile implementation and subsequent sales• Closely liasoning with Swiss team and FCL teams – Regional Sales, marketing, legal, product development team, packaging, supply chain, commercial; and post market study building Commercially viable and market suitable product portfolio• Interface with zonal sales managers, category heads and multiple regional heads to develop brand strategy that includes driving sales and visibility, brand building and inventory management at store level.• Analyse Market and Commerical viability of new line extensions to complete portfolioGruezi Achievements :Developed Go to Market strategy for two subsequent pilot launches – Diwali and Valentine’s Day resulting in launch of the products in 65 stores distributed in 3 cities of Mumbai, Bengaluru and Delhi across formats of WH smith, Relay, BB, FH and Nilgiris and achieved brand turnover of Rs. 1.1 Crore