I’m the Executive Director for Dark Thread India Pvt Ltd, an IT focused start up company. In this role I lead the company’s B2B marketing efforts, overseeing a team of four marketing and sales professionals and managing the annual spend. Our most exciting work to date was creating a social media and online advertising campaign that generated enormous media buzz and was key to the successful launch of the company. Not only did we have fun creating that campaign, but also we found it rewarding to see the results.