Passionate and outcome-driven Digital Analytics Consultant with over a decade of experience in leveraging data to drive business insights and strategy. I specialize in user experience assessments, analytics stack optimization, and the comprehensive planning and execution of digital analytics solutions. My career reflects a blend of consultative, technical, and project management expertise aimed at enhancing client success and advancing business development initiatives.With an M.Tech. from IIT Kanpur, I have worked across various verticals to solve business problems. My strong business acumen, combined with hands-on experience on analytics tools, has enabled me to analyze data effectively and provide actionable insights. These insights have led to significant website improvements, enhanced customer experience, identified customer pain points, and optimized sales and service funnel performance.With extensive experience in project and people management, I have successfully led diverse teams to deliver high-quality results on time and within budget. My project management expertise includes planning, executing, and overseeing multiple complex projects, ensuring alignment with business goals and client expectations. I excel in building and nurturing high-performing teams, fostering a collaborative environment, and mentoring team members for career growth. My approach combines strategic vision with meticulous attention to detail, driving efficiency, innovation, and continuous improvement in every project.