Amity stands for community, friendship and good beer. Brewpub based in Farsley, NW Leeds.

Freelance Brewery Consultant, Project Manager & Beer Trainer 🍺I can support with:- Level 1 – Cicerone – Beer Server training- Level 2 – Certified Cicerone training- Project Management support- Sales strategy- Data & forecasting- Business development, route to market & independent supportCicerone® Certified Beer Server Training - 1 Day course - now available!W: www.beeresque.comE: russ@beeresque.comCertified Cicerone®

Project management - successfully managed the lease and build of North Brewing Co City Tap. Worked with multiple contractors and operators to complete an 8 month process and 6 week intense build. Supported the venue with initial recruitment, training and operational instruction throughout its launch period.Site refurbishment - project managing the refurbishment of the first specialty beer bar in the UK, North Bar, after 22 years of opening. Working with multiple stakeholders and contractors to deliver a low-budget/high-impact refurbishment whilst not fully closing the establishment.Brewery site management support - setting up SOPs for basic sales and logistics. Supporting the refurbishment of key brewery areas. Working with the Head Brewer on production data and forecasting, wastage and brewing data. Implementing new brewery software system, and transferring data from existing. Offering sales strategy and support to the on-site sales admin team. Working with both head office and brewery teams to deliver key initiatives.Business analysis & forecasting - working with historical and present data to produce accurate previous financial and channel analysis for North Brewing Co. Using data to forecast based on brewery output, workforce, time and current partners to offer strategy and prediction of focus for the business.Financial investment - supporting the business with a detailed and data driven brochure and appendices in order to facilitate financial investment into North Brewing Co, either by private or crowdfunded means. Working with multiple companies and individuals both internally and externally.

Head of Trade2017 - Growing the business over 10x, and working with over 1000 new customers

Learning & Development Manager for BrewDog PLC• Supporting the business to deliver a Times Top 100 business award for 2016/17• Working with retail L&D team to co-write Beer for Punks 1.0 & 2.0 training plan & workbook• Formulating a new experiential induction format – feedback as industry best!• Created training & support for over 75 managers in our business with BD Bites – custom written management training basics• Supporting the creation of a customised and highly challenging ILM 5+ for all leaders and managers within the business• Supporting over 600 members of the business with learning & development

Regional Sales Manager for the North of England.• Studying in own time, and passing Certified Beer Server & Certified Cicerone® with Cicerone.org®, and then using these skills to train over 15 peers and 1000+ customers• Gaining “Bloodhound” status, internally voted for by entire company, to become an international brand ambassador, steer company strategy and influence recruitment and culture, a role only given to 7 other colleagues• Supporting peers with beer knowledge and training – enabling On & Off-Trade team to pass Certified Beer Server first time• Working with remote peers with beer knowledge and training – working towards Independent On-Trade team all passing Certified Beer Server first time• Supporting Sales Team peers with Certified Cicerone®, running beer style and tasting training, off-flavour training and study groups• Working with existing L&D team to co-write Beer for Punks 1.0 Training module, and start writing a new format Induction process• Sales growth of 57% value Direct Sales from 2014 to 2015, equivalent to £394,450 additional turnover• Delivering additional 200 HL of volume over FY 2015 target• Delivered 1100 HL+ of volume FY 2016 • Additional 130+ Draught Taps in Independent On-trade in 2015, 150+ in 2016• Over 100+ new NRB distribution points brought in over 2015, 200+ in 2016• Landing new Key customers with little to no investment, driving over £1,000,000 of profit within their businesses over 2015 • Working with Events team to drive brand at key exposure opportunities – IMBC, LIBF, CBR• Hand-picked to project manage the Trade side of the 2016 AGM, working at senior level within the business to coordinate logistics, hospitality and “experience” for over 75 top level customers

On a freelance basis I deliver leadership skills, presentation and communication skills, management and organisational development, personal development and coaching skills for companies of all sizes.I create bespoke training packages for organisations and individuals depending on requirements.Achievements • Creating a unique “Train the Trainer” programme where delegates with no previous training knowledge developed to be able to train others within their field of expertise• Giving clients the tools to set expectations and performance standards which then drive the success of their business – through their people

Regional Development Manager – Providing retail learning and development support for the "Granada" region, including training teams and individuals, coaching and supporting the retail environment to exceed business KPI's.Achievements • Performance managing new store openings within a three-week window of project management, training, coaching and people management of a small team with new Directors• Coaching Joint Venture Partners and Store Managers to improve business performance with operational support, and creation of a unique, customised learning and development plan• Planning and presenting to motivate and inspire at strategic regional meetings • Driving attendance at regional meetings from 40% to 75% with strategic and creative skills• Designing and implementing new training material to achieve regional and national targets • Working within a Regional Support Team to deliver business Key Performance Indicators• Training thousands of new and experienced staff with career development courses• Delivering a “fast-track” induction for new store staff using accelerated learning training techniques• Voluntarily peer mentoring individuals to succeed within a new team• Supporting store-led staff reviews and appraisals with engaged JVP and Managers• Chosen to receive an “Excellence in Retail Training” award in 2011• Supporting the roll-out of a new complex computer system nationally to over 700 stores

Worked within a team of 80 individuals to design and perform training in both customer service and technical knowledge areas.Achievements• Increased KPI conversion year on year to 55%, by implementing a new 3 way handover technique – incremental sales of £116,000• Implemented a one to one coaching timetable focusing on 'getting it right first time' thus reducing remake costs by 0.7% year on year• Achieved exemplary Mystery Shopper results for the store, resulting in an average of 85%• Increased Customer Satisfaction Survey Results year on year by 6.9% average, with a specific increase in concern handling of 19%• Implementing a regular PDP review system with the Assistant Manager for all 70+ members of staff to reduce staff turnover and increase sales • Designed a one to one Coaching Workshop to aid succession planning within the store• Lead from the front by supporting the Regional Support Team at Regional training meetings • Created a Regional Training Database for all training plans and resources for other regional trainers to access through the internet• Developed my management experience through store supervisor level work, including shop floor management, coaching staff and giving feedback

Host and produce The Bonus Round, a videogame radio chat show, currently exclusive to FCUM Radio.